Holdings: A new brand world :: THWS Bibkatalog

A new brand world: 8 principles for achieving brand leadership in the 21st century

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Bibliographic Details
Main Author:	Bedbury, Scott (Author)
Format:	Book
Language:	English
Published:	New York Viking 2002
Subjects:	Marketing Merkartikelen Merknamen Produits de marque - Gestion - Cas, Études de Produits de marque - Gestion - Guides, manuels, etc Produits nouveaux - Gestion - Cas, Études de Produits nouveaux - Gestion - Guides, manuels, etc Succès dans les affaires - Cas, Études de Brand name products Branding (Marketing) New products > Management Marktführer Neues Produkt Markenpolitik
Online Access:	Inhaltsverzeichnis
Item Description:	Includes index.
Physical Description:	XIX, 220 S.

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Record in the Search Index

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adam_text	contents Acknowledgments vii Introduction: Confessions of a Brand Fool xiii 1. All Aboard the Brandwagon 1 2. Cracking Your Brand s Genetic Code 23 3. Building Brandwidth 61 4. Show Some Emotion 87 5. Brand Environmentalism 107 6. Brand Leadership 137 7. Branding and the Corporate Goliath 163 8. Brand Future 183 Index 213
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spelling	Bedbury, Scott Verfasser aut A new brand world 8 principles for achieving brand leadership in the 21st century Scott Bedbury with Stephen Fenichell New York Viking 2002 XIX, 220 S. txt rdacontent n rdamedia nc rdacarrier Includes index. Marketing gtt Merkartikelen gtt Merknamen gtt Produits de marque - Gestion - Cas, Études de Produits de marque - Gestion - Guides, manuels, etc Produits nouveaux - Gestion - Cas, Études de Produits nouveaux - Gestion - Guides, manuels, etc Succès dans les affaires - Cas, Études de Brand name products Branding (Marketing) New products Management Marktführer (DE-588)4218573-7 gnd rswk-swf Neues Produkt (DE-588)4171552-4 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Neues Produkt (DE-588)4171552-4 s Markenpolitik (DE-588)4144679-3 s Marktführer (DE-588)4218573-7 s 1\p DE-604 Fenichell, Stephen Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Bedbury, Scott A new brand world 8 principles for achieving brand leadership in the 21st century Marketing gtt Merkartikelen gtt Merknamen gtt Produits de marque - Gestion - Cas, Études de Produits de marque - Gestion - Guides, manuels, etc Produits nouveaux - Gestion - Cas, Études de Produits nouveaux - Gestion - Guides, manuels, etc Succès dans les affaires - Cas, Études de Brand name products Branding (Marketing) New products Management Marktführer (DE-588)4218573-7 gnd Neues Produkt (DE-588)4171552-4 gnd Markenpolitik (DE-588)4144679-3 gnd
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title	A new brand world 8 principles for achieving brand leadership in the 21st century
title_auth	A new brand world 8 principles for achieving brand leadership in the 21st century
title_exact_search	A new brand world 8 principles for achieving brand leadership in the 21st century
title_full	A new brand world 8 principles for achieving brand leadership in the 21st century Scott Bedbury with Stephen Fenichell
title_fullStr	A new brand world 8 principles for achieving brand leadership in the 21st century Scott Bedbury with Stephen Fenichell
title_full_unstemmed	A new brand world 8 principles for achieving brand leadership in the 21st century Scott Bedbury with Stephen Fenichell
title_short	A new brand world
title_sort	a new brand world 8 principles for achieving brand leadership in the 21st century
title_sub	8 principles for achieving brand leadership in the 21st century
topic	Marketing gtt Merkartikelen gtt Merknamen gtt Produits de marque - Gestion - Cas, Études de Produits de marque - Gestion - Guides, manuels, etc Produits nouveaux - Gestion - Cas, Études de Produits nouveaux - Gestion - Guides, manuels, etc Succès dans les affaires - Cas, Études de Brand name products Branding (Marketing) New products Management Marktführer (DE-588)4218573-7 gnd Neues Produkt (DE-588)4171552-4 gnd Markenpolitik (DE-588)4144679-3 gnd
topic_facet	Marketing Merkartikelen Merknamen Produits de marque - Gestion - Cas, Études de Produits de marque - Gestion - Guides, manuels, etc Produits nouveaux - Gestion - Cas, Études de Produits nouveaux - Gestion - Guides, manuels, etc Succès dans les affaires - Cas, Études de Brand name products Branding (Marketing) New products Management Marktführer Neues Produkt Markenpolitik
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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