APA (7th ed.) Citation

Bedbury, S. (2002). A new brand world: 8 principles for achieving brand leadership in the 21st century. Viking.

Chicago Style (17th ed.) Citation

Bedbury, Scott. A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century. New York: Viking, 2002.

MLA (9th ed.) Citation

Bedbury, Scott. A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century. Viking, 2002.