APA (7th ed.) Citation

Krishna, K., & Winston, T. (2000). If at first you don't succeed ..: Profits, prices and market structure in a model of quality with unknowable consumer heterogeneity.

Chicago Style (17th ed.) Citation

Krishna, Kala, and Tor Winston. If at First You Don't Succeed ..: Profits, Prices and Market Structure in a Model of Quality with Unknowable Consumer Heterogeneity. Cambridge, Mass, 2000.

MLA (9th ed.) Citation

Krishna, Kala, and Tor Winston. If at First You Don't Succeed ..: Profits, Prices and Market Structure in a Model of Quality with Unknowable Consumer Heterogeneity. 2000.