Marketing professional services: forward-thinking strategies for boosting your business, your image, and your profits
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, N. J.
Prentice-Hall
2002
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 422 S. graph. Darst. |
| ISBN: | 073520179X |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing professional services |b forward-thinking strategies for boosting your business, your image, and your profits |c Philip Kotler ; Thomas Hayes ; Paul N. Bloom |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Englewood Cliffs, N. J. |b Prentice-Hall |c 2002 | |
| 300 | |a X, 422 S. |b graph. Darst. | ||
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| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Professions |x Marketing | |
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| 700 | 1 | |a Bloom, Paul N. |e Verfasser |4 aut | |
| 700 | 1 | |a Hayes, Thomas |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804129260847235072 |
|---|---|
| adam_text | Contents
About the Authors v
Preface vii
CHAPTER 1
The Marketing of Professional Services 1
CHAPTER 2
Twelve Keys to Effective Professional Services
Marketing 23
CHAPTER 3
Delivering Quality Service 37
CHAPTER 4
Building and Reinforcing the Firm s Marketing Efforts . 57
CHAPTER 5
Acquiring and Using Marketing Information 79
CHAPTER 6
Strategic Planning and Organization 123
ix
x Contents
CHAPTER 7
Segmenting, Selecting, and Appealing to Markets ... 175
CHAPTER 8
Understanding the Individual Client 207
CHAPTER 9
The Service Mix 235
CHAPTER 10
Pricing Professional Services 267
CHAPTER 11
Making Services Accessible 297
CHAPTER 12
Integrated Marketing Communications 319
CHAPTER 13
Marketing Services On line 357
CHAPTER 14
Retention and Relationship Strategies 387
CHAPTER 15
Future Directions of Professional Services Marketing . 405
Index 417
|
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| callnumber-subject | HD - Industries, Land Use, Labor |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV014391261 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:02:19Z |
| institution | BVB |
| isbn | 073520179X |
| language | English |
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| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Marketing professional services forward-thinking strategies for boosting your business, your image, and your profits Philip Kotler ; Thomas Hayes ; Paul N. Bloom 2. ed. Englewood Cliffs, N. J. Prentice-Hall 2002 X, 422 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Beroepspraktijk gtt Dienstensector gtt Marketing gtt Professions Marketing Freier Beruf (DE-588)4018300-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Freier Beruf (DE-588)4018300-2 s Marketing (DE-588)4037589-4 s DE-604 Bloom, Paul N. Verfasser aut Hayes, Thomas Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009851366&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kotler, Philip 1931- Bloom, Paul N. Hayes, Thomas Marketing professional services forward-thinking strategies for boosting your business, your image, and your profits Beroepspraktijk gtt Dienstensector gtt Marketing gtt Professions Marketing Freier Beruf (DE-588)4018300-2 gnd Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| subject_GND | (DE-588)4018300-2 (DE-588)4037589-4 (DE-588)4012178-1 |
| title | Marketing professional services forward-thinking strategies for boosting your business, your image, and your profits |
| title_auth | Marketing professional services forward-thinking strategies for boosting your business, your image, and your profits |
| title_exact_search | Marketing professional services forward-thinking strategies for boosting your business, your image, and your profits |
| title_full | Marketing professional services forward-thinking strategies for boosting your business, your image, and your profits Philip Kotler ; Thomas Hayes ; Paul N. Bloom |
| title_fullStr | Marketing professional services forward-thinking strategies for boosting your business, your image, and your profits Philip Kotler ; Thomas Hayes ; Paul N. Bloom |
| title_full_unstemmed | Marketing professional services forward-thinking strategies for boosting your business, your image, and your profits Philip Kotler ; Thomas Hayes ; Paul N. Bloom |
| title_short | Marketing professional services |
| title_sort | marketing professional services forward thinking strategies for boosting your business your image and your profits |
| title_sub | forward-thinking strategies for boosting your business, your image, and your profits |
| topic | Beroepspraktijk gtt Dienstensector gtt Marketing gtt Professions Marketing Freier Beruf (DE-588)4018300-2 gnd Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| topic_facet | Beroepspraktijk Dienstensector Marketing Professions Marketing Freier Beruf Dienstleistung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009851366&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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