APA-Zitierstil (7. Ausg.)

Dyché, J. (2002). The CRM handbook: A business guide to customer relationship management (2. printing.). Addison-Wesley.

Chicago-Zitierstil (17. Ausg.)

Dyché, Jill. The CRM Handbook: A Business Guide to Customer Relationship Management. 2. printing. Boston ; Munich [u.a.]: Addison-Wesley, 2002.

MLA-Zitierstil (9. Ausg.)

Dyché, Jill. The CRM Handbook: A Business Guide to Customer Relationship Management. 2. printing. Addison-Wesley, 2002.