Entrepreneurial marketing: the growth of small firms in the new economic era
"This book will be of immense worth to students, scholars and practitioners of marketing and entrepreneurship, and will contribute to a new dialogue between the two disciplines. It will also be of considerable value to the wider business and management community learning to operate and succeed...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cheltenham, UK [u.a.]
Elgar
2002
|
| Subjects: | |
| Online Access: | Table of contents |
| Summary: | "This book will be of immense worth to students, scholars and practitioners of marketing and entrepreneurship, and will contribute to a new dialogue between the two disciplines. It will also be of considerable value to the wider business and management community learning to operate and succeed in the new economic era."--BOOK JACKET. |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XVI, 259 S. graph. Darst. |
| ISBN: | 1840649127 |
Staff View
MARC
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| 245 | 1 | 0 | |a Entrepreneurial marketing |b the growth of small firms in the new economic era |c Björn Bjerke ; Claes M. Hultman |
| 264 | 1 | |a Cheltenham, UK [u.a.] |b Elgar |c 2002 | |
| 300 | |a XVI, 259 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 520 | 1 | |a "This book will be of immense worth to students, scholars and practitioners of marketing and entrepreneurship, and will contribute to a new dialogue between the two disciplines. It will also be of considerable value to the wider business and management community learning to operate and succeed in the new economic era."--BOOK JACKET. | |
| 650 | 4 | |a Entrepreneuriat | |
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| 650 | 4 | |a Petites et moyennes entreprises - Gestion | |
| 650 | 4 | |a Petites et moyennes entreprises - Marketing | |
| 650 | 4 | |a Marketing -- Management | |
| 650 | 4 | |a Small business -- Marketing | |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T19:02:15Z |
| institution | BVB |
| isbn | 1840649127 |
| language | English |
| lccn | 2002020228 |
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| physical | XVI, 259 S. graph. Darst. |
| publishDate | 2002 |
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| spelling | Bjerke, Björn 1941- Verfasser (DE-588)129435341 aut Entrepreneurial marketing the growth of small firms in the new economic era Björn Bjerke ; Claes M. Hultman Cheltenham, UK [u.a.] Elgar 2002 XVI, 259 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "This book will be of immense worth to students, scholars and practitioners of marketing and entrepreneurship, and will contribute to a new dialogue between the two disciplines. It will also be of considerable value to the wider business and management community learning to operate and succeed in the new economic era."--BOOK JACKET. Entrepreneuriat Kleinbedrijf gtt Marketing - Gestion Marketing gtt Ondernemerschap gtt Petites et moyennes entreprises - Gestion Petites et moyennes entreprises - Marketing Marketing -- Management Small business -- Marketing Small business -- Management Entrepreneurship Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf Klein- und Mittelbetrieb (DE-588)4031031-0 gnd rswk-swf Klein- und Mittelbetrieb (DE-588)4031031-0 s Unternehmensgründung (DE-588)4078599-3 s Marketing (DE-588)4037589-4 s DE-604 Hultman, Claes M. Sonstige oth http://www.loc.gov/catdir/toc/fy036/2002020228.html Table of contents |
| spellingShingle | Bjerke, Björn 1941- Entrepreneurial marketing the growth of small firms in the new economic era Entrepreneuriat Kleinbedrijf gtt Marketing - Gestion Marketing gtt Ondernemerschap gtt Petites et moyennes entreprises - Gestion Petites et moyennes entreprises - Marketing Marketing -- Management Small business -- Marketing Small business -- Management Entrepreneurship Marketing (DE-588)4037589-4 gnd Unternehmensgründung (DE-588)4078599-3 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4078599-3 (DE-588)4031031-0 |
| title | Entrepreneurial marketing the growth of small firms in the new economic era |
| title_auth | Entrepreneurial marketing the growth of small firms in the new economic era |
| title_exact_search | Entrepreneurial marketing the growth of small firms in the new economic era |
| title_full | Entrepreneurial marketing the growth of small firms in the new economic era Björn Bjerke ; Claes M. Hultman |
| title_fullStr | Entrepreneurial marketing the growth of small firms in the new economic era Björn Bjerke ; Claes M. Hultman |
| title_full_unstemmed | Entrepreneurial marketing the growth of small firms in the new economic era Björn Bjerke ; Claes M. Hultman |
| title_short | Entrepreneurial marketing |
| title_sort | entrepreneurial marketing the growth of small firms in the new economic era |
| title_sub | the growth of small firms in the new economic era |
| topic | Entrepreneuriat Kleinbedrijf gtt Marketing - Gestion Marketing gtt Ondernemerschap gtt Petites et moyennes entreprises - Gestion Petites et moyennes entreprises - Marketing Marketing -- Management Small business -- Marketing Small business -- Management Entrepreneurship Marketing (DE-588)4037589-4 gnd Unternehmensgründung (DE-588)4078599-3 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd |
| topic_facet | Entrepreneuriat Kleinbedrijf Marketing - Gestion Marketing Ondernemerschap Petites et moyennes entreprises - Gestion Petites et moyennes entreprises - Marketing Marketing -- Management Small business -- Marketing Small business -- Management Entrepreneurship Unternehmensgründung Klein- und Mittelbetrieb |
| url | http://www.loc.gov/catdir/toc/fy036/2002020228.html |
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