Business communication today:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Prentice Hall
2003
|
| Edition: | 7. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | getr. Zählung Ill., graph. Darst., Kt. |
| ISBN: | 0130928585 |
Staff View
MARC
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| 245 | 1 | 0 | |a Business communication today |c Courtland L. Bovée, John V. Thill, Barbara E. Schatzman |
| 250 | |a 7. ed. | ||
| 264 | 1 | |a Upper Saddle River, NJ |b Prentice Hall |c 2003 | |
| 300 | |a getr. Zählung |b Ill., graph. Darst., Kt. | ||
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| 500 | |a Includes bibliographical references and index | ||
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Contents in Brief
Preface xix
PART 1 Understanding the Foundations of Business Communication 1
CHAPTER 1 Achieving Success Through Effective Business Communication 2
CHAPTER 2 Communicating in Teams and Mastering Listening and Nonverbal
Communication Skills 28
CHAPTER 3 Communicating Interculturally 52
PART 2 Applying the Three Step Writing Process 77
CHAPTER 4 Planning Business Messages 78
CHAPTER 5 Writing Business Messages 106
CHAPTER 6 Completing Business Messages 140
COMPONENT CHAPTER A Writing for the Web 170
PART 3 Writing Letters, Memos, E Mail, and Other Brief Messages 183
CHAPTER 7 Writing Routine, Good News, and Goodwill Messages 184
CHAPTER 8 Writing Bad News Messages 226
CHAPTER 9 Writing Persuasive Messages 264
PART 4 Finding and Communicating Information 305
CHAPTER 10 Finding, Evaluating, and Processing Information 306
CHAPTER 11 Communicating Information Through Visuals 336
COMPONENT CHAPTER B Communicating Through the Internet and Other
Technologies 364
PART 5 Planning, Writing, and Completing Reports and Proposals 375
CHAPTER 12 Planning Business Reports and Proposals 376
CHAPTER 13 Writing Business Reports and Proposals 406
CHAPTER 14 Completing Business Reports and Proposals 442
PART 6 Designing and Delivering Oral Presentations 493
CHAPTER 15 Planning, Writing, and Completing Oral Presentations 494
CHAPTER 16 Enhancing Your Oral Presentations with Electronic Slide Shows
and Overhead Transparencies 516
PART 7 Writing Employment Messages and Interviewing for Jobs 541
CHAPTER 17 Writing Resumes and Application Letters 542
CHAPTER 18 Interviewing for Employment and Following Up 580
APPENDIX I Format and Layout of Business Documents Al
APPENDIX II Documentation of Report Sources A25 f.?K '
APPENDIX III Fundamentals of Grammar and Usage A£l "¦''"
APPENDIX IV Tips for Effective E Mail A51 . f" "? \
APPENDIX V Correction Symbols A57 ***' :
REFERENCES Rl \ *.
ACKNOWLEDGMENTS Al • ••
ORGANIZATION/BRAND/COMPANY INDEX II
SUBJECT INDEX 14
iii
Contents
Preface xix
PART 1 Understanding the Foundations of Business Communication 1
CHAPTER 1 Achieving Success Through Effective Business Communication 2
Communication Close Up at LivePerson 2
Communication, Business, and You 3
Characteristics of Effective Business Messages 4
The Basic Forms of Communication 6
Communication Challenges in Today's Workplace 8
Communication in Organizational Settings 10
Internal Communication 11
External Communication 13
The Communication Process 15
Communication Barriers 16
Perceptual and Language Differences 16
Restrictive Environments 17
Distractions 17
Deceptive Tactics 17
Information Overload 17
Guidelines for Overcoming Communication Barriers 18
Guideline 1: Adopt an Audience Centered Approach 18
Guideline 2: Foster an Open Communication Climate 19
Guideline 3: Commit to Ethical Communication 20
Guideline 4: Create Lean, Efficient Messages 22
Communication Challenges at LivePerson 24
Summary of Learning Objectives 24
Test Your Knowledge 25
Apply Your Knowledge 25
Practice Your Knowledge 25
Expand Your Knowledge 27
Learn Interactively 27
Keeping Pace with Technology: Business Writing—A Craft Under Siege? 7
Best of the Web: Check Out These Resources at the Business Writer's
Free Library 19
Focusing on Ethics: Ethical Boundaries: Where Would You
Draw the Line? 21
CHAPTER 2 Communicating in Teams and Mastering Listening and Nonverbal
Communication Skills 28
Communication Close Up at SEI Investments 28
Working in Teams 29
Types of Teams 29
Advantages and Disadvantages of Teams 30
Group Dynamics 31
Characteristics of Effective Teams 32
Conflict in Teams 33
Writing Collaborative Messages 35
Guidelines for Composing Effective Collaborative Messages 35
Guidelines for Critiquing the Writing of Others 36
VI Contents
Making Your Team Meetings More Productive 36
Preparing for Team Meetings 37
Conducting and Participating in Meetings 38
Following Up 39
Using Electronic Meeting and Videoconferencing Alternatives 40
Improving Your Listening Skills 42
Types of Listening 43
The Listening Process 44
Barriers to Effective Listening 44
Improving Your Nonverbal Communication Skills 45
Types of Nonverbal Communication 45
Tips for Maximizing Your Nonverbal Communication Skills 48
Communication Challenges at SEI Investments 48
Summary of Learning Objectives 49
Test Your Knowledge 49
Apply Your Knowledge 50
Practice Your Knowledge 50
Expand Your Knowledge 51
Learn Interactively 51
Best of the Web: Building Teams in the Cyber Age 30
Checklist: Developing an Effective Team 34
Checklist: Improving Meeting Productivity 40
Keeping Pace with Techology: Electronic Meetings: What You Should Know
About Videoconferencing vs. Face to Face Meetings 42
Checklist: Improving Your Listening Skills 45
Communicating Across Cultures: Actions Speak Louder Than Words All
Around the World 47
Checklist: Improving Nonverbal Communication Skills 48
CHAPTER 3 Communicating Interculturally 52
Communication Close Up at Sheraton Hotels Hawaii 52
Understanding the Importance of Communicating Across Cultures 53
The Global Marketplace 53
The Multicultural Workforce 55
Improving Intercultural Sensitivity 55
Recognize Cultural Differences 56
Overcome Ethnocentrism 62
Improving Communication Across Cultures 63
Study Other Cultures 63
Overcome Language Barriers 65
Develop Effective Intercultural Communication Skills 70
Communication Challenges at Sheraton Hotels Hawaii 73
Summary of Learning Objectives 74
Test Your Knowledge 75
Apply Your Knowledge 75
Practice Your Knowledge 75
Expand Your Knowledge 76
Learn Interactively 76
Communicating Across Cultures: Test Your Intercultural Knowledge 57
Checklist: Doing Business Abroad 64
Best of the Web: Improve Your Cultural Savvy 65
Communicating Across Cultures: Communicating with a Global Audience
on the Web 69
Checklist: Communicating with a Culturally Diverse Workforce 73
Contents vil
PART 2 Applying the Three Step Writing Process 77
CHAPTER 4 Planning Business Messages 78
Communication Close Up at Home Depot 78
Understanding the Three Step Writing Process 79
What Is the Three Step Process? 79
How Does the Three Step Process Work? 80
Analyzing Your Purpose and Audience 81
Define Your Purpose 81
Develop an Audience Profile 82
Satisfying Your Audience's Information Needs 83
Find Out Exactly What Your Audience Wants to Know 84
Provide All Required Infortnation 84
Adapting Your Message to Serve Your Audience
and Purpose 85
Select the Appropriate Channel and Medium 86
Establish a Good Relationship with Your Audience 92
Communication Challenges at Home Depot 102
Summary of Learning Objectives 102
Test Your Knowledge 103
Apply Your Knowledge 103
Practice Your Knowledge 103
Expand Your Knowledge 105
Learn Interactively 105
Best of the Web: Learn How Instant Messaging Works 90
Keeping Pace with Techology: Caution! E Mail Can Bite 91
Checklist: Observing High Tech Etiquette 92
Focusing on Ethics: Spin Cycle: Deciphering Corporate
Doublespeak 95
Checklist: Planning Business Messages 101
CHAPTER 5 Writing Business Messages 106
Communication Close Up at Weather.com 106
Organizing Your Message 107
What Good Organization Means 107
Why Good Organization Is Important 108
How Good Organization Is Achieved 109
Composing and Shaping Your Message 118
Controlling Your Style and Tone 118
Selecting the Best Words 123
Creating Effective Sentences 126
Developing Coherent Paragraphs 128
Using Technology to Compose and Shape Your Messages 130
Writing Effective E Mail Messages 132
Organizing Your E Mail Messages 132
Composing Your E Mail Messages 133
Communication Challenges at Weather.com 135
Summary of Learning Objectives 136
Test Your Knowledge 136
Apply Your Knowledge 137
Practice Your Knowledge 137
Expand Your Knowledge 139
Learn Interactively 139
Checklist: Organizing Business Messages 11 8
Sharpening Your Career Skills: Beating Writer's Block: Nine Workable
Ideas to Get Words Flowing 119
viii Contents
Best of the Web: Compose a Better Business Message 1 20
Sharpening Your Career Skills: No Need to Explain It, Just Say It in
Plain English 122
Checklist: Composing and Shaping Business Messages 1 32
CHAPTER 6 Completing Business Messages 140
Communication Close Up at Turner Broadcasting System 140
Moving Beyond Your First Draft 141
Revising Your Message 142
Evaluating Your Content, Organization, Style, and Tone 142
Reviewing for Readability 144
Editing for Clarity and Conciseness 148
Using Technology to Revise Your Message 151
Producing Your Message 156
Adding Graphics, Sound, and Hypertext 156
Designing Page Layout 156
Giving Your Message a Professional Look 159
Proofreading Your Message 160
What to Look for When Proofreading 161
How to Adapt the Proofreading Process 162
Distributing Your Message 163
Communication Challenges at Turner Broadcasting
System 164
Summary of Learning Objectives 165
Test Your Knowledge 165
Apply Your Knowledge 165
Practice Your Knowledge 166
Expand Your Knowledge 169
Learn Interactively 169
Best of the Web: Write It Right: Rethink and Revise 1 50
Keeping Pace with Techology: Warding Off Digital Disaster 1 53
Checklist: Revising Business Messages 1 55
Sharpening Your Career Skills: How to Proofread Like a Pro:
Tips for Creating the Perfect Document 161
COMPONENT CHAPTER A Writing for the Web 170
Consider How Writing for the Web Is Unique 170
Web Readers Have Unique Needs and Expectations 170
Reading Online Is Difficult 170
The Web Is a Nonlinear, Interactive Medium 170
The Web Is Three Dimensional 171
Develop a Well Organized Hyperlink Structure 171
Plan Your Navigation First 172
Let Your Readers Be in Control 173
Modify Your Message Style and Format 173
Modify Your Message for Global Audiences 174
Break Your Information into Chunks 174
Adopt an Inverted Pyramid Style 175
Present Your Information in a Concise and
Scannable Format 175
Write Effective Links 178
Establish Your Credibility 179
Test Your Knowledge 180
Apply Your Knowledge 181
Checklist: Writing for the Web 181
Contents IX
PART 3 Writing Letters, Memos, E Mail, and Other
Brief Messages 183
CHAPTER 7 Writing Routine, Good News, and Goodwill Messages 184
Communication Close Up at UnumProvident
Corporation 184
Using the Three Step Writing Process for Routine Messages 185
Step 1: Planning Routine Messages 185
Step 2: Writing Routine Messages 186
Step 3: Completing Routine Messages 186
Making Routine Requests 186
Strategy for Routine Requests 186
Types of Routine Requests 189
Sending Routine Announcements, Replies, and Positive
Messages 195
Strategy for Routine Announcements, Replies, and Positive
Messages 195
Types of Routine Announcements, Replies, and Positive
Messages 198
Communication Challenges at UnumProvident Corporation 211
Summary of Learning Objectives 212
Test Your Knowledge 213
Apply Your Knowledge 213
Practice Your Knowledge 213
Expand Your Knowledge 215
Learn Interactively 215
Cases 216
Communicating Across Cultures: How Direct Is Too Direct? 187
Checklist: Writing Routine Requests 189
Best of the Web: The Medium and the Message 190
Checklist: Making Claims and Requesting Adjustments 195
Checklist: Writing Routine Replies and Positive Messages 198
Checklist: Granting Claims and Adjustment Requests 204
Focusing on Ethics: Recommendation Letters: What's Right
to Write? 206
Checklist: Sending Goodwill Messages 211
CHAPTER 8 Writing Bad News Messages 226
Communication Close Up at Caponigro Public Relations 226
Using the Three Step Writing Process for Bad News
Messages 227
Step 1: Planning Your Bad News Messages 227
Step 2: Writing Your Bad News Messages 228
Step 3: Completing Your Bad News Messages 228
Developing Strategies for Bad News Messages 228
Creating an Audience Centered Tone 228
Using the Direct Approach 230
Using the Indirect Approach 230
Modifying Your Approach for Cultural Differences 235
Writing Bad News Messages 235
Sending Negative Answers to Routine Requests 236
Sending Negative Organizational News 242
Sending Negative Employment Messages 244
Communication Challenges at Caponigro Public Relations 250
Summary of Learning Objectives 250
X Contents
Test Your Knowledge 251
Apply Your Knowledge 251
Practice Your Knowledge 252
Expand Your Knowledge 253
Learn Interactively 253
Cases 254
Checklist: Bad News Messages 235
Checklist: Bad News About Orders 240
Checklist: Refusing Claims 242
Checklist: Credit Refusals 243
Focusing on Ethics: Should Employers Use E Mail to Deliver Negative
Employment Messages? 245
Sharpening Your Career Skills: Mastering the Art of Constructive
Criticism 248
Best of the Web: Protect Yourself When Sending Negative Employment
Messages 249
Checklist: Negative Employment Messages 250
CHAPTER 9 Writing Persuasive Messages 264
Communication Close Up at AT T's Language Line
Services 264
Using the Three Step Writing Process for Persuasive
Messages 265
Step 1: Planning Persuasive Messages 265
Step 2: Writing Persuasive Messages 268
Step 3: Completing Persuasive Messages 270
Developing Persuasive Messages 270
Strategies for Persuasive Messages 270
Types of Persuasive Requests 276
Developing Sales and Fundraising Messages 280
Strategies for Sales Messages 281
Strategies for Fundraising Messages 289
Communication Challenges at AT T's Language Line
Services 292
Summary of Learning Objectives 293
Test Your Knowledge 294
Apply Your Knowledge 294
Practice Your Knowledge 294
Expand Your Knowledge 295
Learn Interactively 295
Cases 296
Checklist: Developing Persuasive Messages 276
Focusing on Ethics: Writing Effective Collection Messages 277
Best of the Web: Influence an Official and Promote Your
Cause 280
Checklist: Persuasive Claims and Requests for Adjustments 280
Focusing on Ethics: What You May Legally Say in a Sales
Letter 285
Checklist: Composing Sales and Fundraising Letters 292
PART 4 Finding and Communicating Information 305
CHAPTER 10 Finding, Evaluating, and Processing Information 306
Communication Close Up at Gosh Enterprises 306
Organizing the Research Process 307
Contents xi
Understanding Your Topic and Assignment 307
Gather Preliminary Information 308
Develop Subquestions 309
Finding and Accessing Information 309
Locate Sources of Secondary Information 309
Fine Tune Your Search Techniques 314
Collect Primary Information 319
Evaluating and Finalizing Your Sources 324
Processing Your Information 325
Reading the Material and Taking Notes 325
Quoting and Paraphrasing 328
Documenting Sources and Giving Credit 328
Analyzing Your Data 329
Interpreting Your Findings 330
Drawing Conclusions 330
Developing Recommendations 331
Communication Challenges at Gosh Enterprises 331
Summary of Learning Objectives 332
Test Your Knowledge 332
Apply Your Knowledge 332
Practice Your Knowledge 333
Expand Your Knowledge 334
Learn Interactively 335
Best of the Web: Check Out Materials at This Library 24 Hours
a Day 314
Checklist: Conducting Effective Information Interviews 323
Keeping Pace with Techology: Beware of the Mischievous
Webmaster 326
Focusing on Ethics: The Tangled Web of Internet Copyrights 329
CHAPTER 11 Communicating Information Through Visuals 336
Communication Close Up at Black Entertainment
Television 336
Planning Visuals 337
Gain an Advantage with Visuals 337
Identify Points Requiring Visual Support 338
Maintain a Balance Between Illustrations and Words 339
Consider Your Production Schedule 339
Selecting the Right Visual for the Job 339
Tables 340
Line and Surface Charts 341
Bar Charts, Pictograms, and Gantt Charts 342
Pie Charts 343
Flowcharts and Organization Charts 346
Maps 347
Drawings, Diagrams, and Photographs 348
Designing Visuals for Reports 350
Creating Visuals with Computers 350
Understanding Graphic Design Principles 351
Fitting Visuals into the Text 353
Checking Over Visuals 356
Communication Challenges at Black Entertainment
Television 358
Summary of Learning Objectives 360
xii Contents
Test Your Knowledge 360
Apply Your Knowledge 360
Practice Your Knowledge 360
Expand Your Knowledge 363
Learn Interactively 363
Best of the Web: Brush Up on Your Computer Graphics Skills 351
Keeping Pace with Techology: Six Easy Ways to Create Eye Catching
Charts with Excel 352
Checklist: Creating Effective Visuals 356
Focusing on Ethics: Visuals That Lie 358
COMPONENT CHAPTER B Communicating Through the Internet
and Other Technologies 364
Communicating in the Internet Age 364
Understanding the Internet 364
How Businesses Are Using the Internet 365
How the Internet Facilitates Communication 365
Exploring Innovations in Other Communication
Technologies 368
Telephone Systems 368
Voice Mail and Speech Recognition Software 368
Handheld Computer Devices 3 70
Handling Communication Challenges in the Information
Age 370
Data Security 370
Employee Productivity and Privacy 371
Sabotage and Theft 372
Test Your Knowledge 372
Apply Your Knowledge 372
PART 5 Planning, Writing, and Completing Reports
and Proposals 375
CHAPTER 12 Planning Business Reports and Proposals 376
Communication Close Up at Dell Computer 376
Understanding Business Reports and Proposals 377
Informational Reports 3 78
Analytical Reports 387
Applying the Three Step Writing Process to Business Reports
and Proposals 392
Analyzing the Situation 393
Defning the Problem for Analytical Reports 393
Investigating Information 397
Adapting Your Report to Your Audience 397
Communication Challenges at Dell Computer 402
Summary of Learning Objectives 402
Test Your Knowledge 403
Apply Your Knowledge 403
Practice Your Knowledge 403
Expand Your Knowledge 404
Learn Interactively 404
Sharpening Your Career Skills: Reports Bring Toyota's Engineers Up
to Speed 379
Best of the Web: Pointers for Business Plans 380
Contents xiii
Keeping Pace with Techology: Minding Your Business with Online
Reporting 400
Checklist: Planning Business Reports 401
CHAPTER 13 Writing Business Reports and Proposals 406
Communication Close Up at the San Diego Wild Animal
Park 406
Organizing Business Reports and Proposals 407
Deciding on Format and Length 407
Choosing the Direct or Indirect Approach 408
Structuring Informational Reports 410
Structuring Analytical Reports 410
Structuring Business Proposals 420
Composing Business Reports and Proposals 421
Drafting Reports and Proposals 422
Choosing the Proper Degree of Formality 427
Establishing a Consistent Time Perspective 430
Helping Readers Find Their Way 431
Communication Challenges at the San Diego Wild Animal
Park 434
Summary of Learning Objectives 435
Test Your Knowledge 435
Apply Your Knowledge 435
Practice Your Knowledge 435
Expand Your Knowledge 439
Learn Interactively 439
Cases 439
Sharpening Your Career Skills: Seven Errors in Logic That Can
Undermine Your Reports 41 3
Checklist: Organizing Business Reports and Proposals 421
Best of the Web: Research Before Your Report 423
Focusing on Ethics: Top Tips for Writing Reports That Mean
Business 430
Checklist: Composing Business Reports and Proposals 433
CHAPTER 14 Completing Business Reports and Proposals 442
Communication Close Up at Corporate Dynamics 442
Revising Reports and Proposals 443
Producing Formal Reports and Proposals 443
Components of a Formal Report 444
Components of a Formal Proposal 470
Proofreading Formal Reports and Proposals 473
Communication Challenges at Corporate Dynamics 476
Summary of Learning Objectives 479
Test Your Knowledge 479
Apply Your Knowledge 479
Practice Your Knowledge 479
Expand Your Knowledge 480
Learn Interactively 480
Cases 481
Report Writer's Notebook: In Depth Critique: Analyzing a Formal
Report 446
Best of the Web: Preview Before You Produce 469
Checklist: Producing Formal Reports and Proposals 478
XIV Contents
PART 6 Designing and Delivering Oral Presentations 493
CHAPTER 15 Planning, Writing, and Completing Oral Presentations 494
Communication Close Up at Anderson Business Resources
494
The Three Step Oral Presentation Process 495
Step 1: Planning Oral Presentations 496
Step 2: Writing Oral Presentations 498
Organizing Your Oral Presentation 498
Developing Your Oral Presentation 502
Step 3: Completing Oral Presentations 507
Mastering the Art of Delivery 507
Preparing to Speak 508
Overcoming Anxiety 508
Handling Questions Responsively 510
Communication Challenges at Anderson Business
Resources 511
Summary of Learning Objectives 512
Test Your Knowledge 513
Apply Your Knowledge 513
Practice Your Knowledge 513
Expand Your Knowledge 515
Learn Interactively 515
Communicating Across Cultures: Five Tips for Making Presentations
Around the World 497
Checklist: Audience Analysis 498
Best of the Web: Speak with Flair 499
Sharpening Your Career Skills: Nerves: The Secret Weapon of Polished
Presenters 509
Checklist: Oral Presentations 512
CHAPTER 16 Enhancing Your Oral Presentations with Electronic Slide Shows
and Overhead Transparencies 516
Communication Close Up at Allbee Green 516
Using Visual Aids in Oral Presentations 517
Planning Effective Slides for Oral Presentations 518
Advantages and Disadvantages of Overhead Transparencies 519
Advantages and Disadvantages of Electronic Presentations 519
Creating Effective Slides for Oral Presentations 520
Writing Readable Content 520
Modifying Graphics for Slides 521
Selecting Design Elements 522
Achieving Design Consistency 525
Adding Animation and Special Effects 526
Completing Effective Slides for Oral Presentations 530
Developing a Clear Structure for Oral Presentations 531
Creating Effective Handouts 533
Practicing Your Delivery 535
Communication Challenges at Allbee Green 537
Summary of Learning Objectives 538
Test Your Knowledge 538
Apply Your Knowledge 538
Practice Your Knowledge 538
Expand Your Knowledge 540
Learn Interactively 540
Sharpening Your Career Skills: Ordinary or Extraordinary? Using the
Web to Produce Better Presentations 528
Contents XV
Sharpening Your Career Skills: Handouts That Won't Get Trashed 534
Best of the Web: Look Smart 536
PART 7 Writing Employment Messages and Interviewing
for Jobs 541
CHAPTER 17 Writing Resumes and Application Letters 542
Communication Close Up at Recreational Equipment
Incorporated (REI) 542
Building Toward a Career 543
Understanding Today's Changing Workplace 543
Adapting to the Changing Workplace 544
Seeking Employment in the Changing Workplace 546
Preparing Resumes 550
Planning Your Resume 550
Writing Your Resume 552
Completing Your Resume 561
Preparing Other Types of Employment Messages 568
Application Letters 568
Job Inquiry Letters 573
Application Follow Ups 574
Communication Challenges at Recreation Equipment
Incorporated (REI) 574
Summary of Learning Objectives 575
Test Your Knowledge 576
Apply Your Knowledge 576
Practice Your Knowledge 576
Expand Your Knowledge 578
Learn Interactively 578
Cases 578
Keeping Pace with Techology: Netting a Job on the Web 549
Focusing on Ethics: Resume Deception: Risky or Fatal? 560
Checklist: Writing Resumes 563
Best of the Web: Post an Online Resume 565
Checklist: Writing Application Letters 573
CHAPTER 18 Interviewing for Employment and Following Up 580
Communication Close Up at Microsoft 580
Understanding the Interviewing Process 581
The Typical Sequence of Interviews 583
Types of Interviews 583
What Employers Look For 584
Preparing for a Job Interview 587
Learn About the Organization 587
Think Ahead About Questions 588
Bolster Your Confidence 592
Polish Your Interview Style 592
Plan to Look Good 593
Be Ready When You Arrive 594
Interviewing for Success 594
The Warm Up 595
The Question and Answer Stage 595
The Close 597
Interview Notes 597
Following Up After the Interview 598
Thank You Message 598
Letter of Inquiry 599
XVi Contents
Request for a Time Extension 600
Letter of Acceptance 600
Letter Declining a Job Offer 600
Letter of Resignation 601
Communication Challenges at Microsoft 602
Summary of Learning Objectives 603
Test Your Knowledge 604
Apply Your Knowledge 604
Practice Your Knowledge 604
Expand Your Knowledge 605
Learn Interactively 605
Cases 606
Sharpening Your Career Skills: How to Check References and Stay
Within the Law 586
Best of the Web: Planning for a Successful Interview 587
Sharpening Your Career Skills: Interview Strategies: Answering
the 16 Toughest Questions 589
Checklist: Succeeding with Job Interviews 598
Checklist: Writing Follow up Messages 602
APPENDIX I Format and Layout of Business Documents Al
First Impressions Al
Paper Al
Customization Al
Appearance A2
Letters A2
Standard Letter Parts A3
Additional Letter Parts AW
Letter Formats A12
Envelopes A14
Addressing the Envelope A15
Folding to Fit A16
International Mail A18
Memos A18
E Mail A19
Header A19
Body All
Time Saving Messages A21
Reports A21
Margins All
Headings All
Spacing and Indentions All
Page Numbers A13
APPENDIX II Documentation of Report Sources A25
Chicago Style A25
In Text Citation A15
Bibliography A16
APA Style A28
In Text Citation A18
List of References A28
MLA Style A28
In Text Citation A18
List of References A18
Contents XVli
APPENDIX III Fundamentals of Grammar and Usage A31
1.0 Grammar A31
1.1 Nouns A31
1.2 Pronouns A31
1.3 Verbs A34
1.4 Adjectives A36
1.5 Adverbs A37
1.6 Other Parts of Speech A3 8
1.7 Sentences A40
2.0 Punctuation A43
2.1 Periods A43
2.2 Question Marks A43
2.3 Exclamation Points A43
2.4 Semicolons A43
2.5 Colons A43
2.6 Commas A43
2.7 Dashes A44
2.8 Hyphens A44
2.9 Apostrophes A45
2.10 Quotation Marks A45
2.11 Parentheses A45
2.12 Ellipses A45
2.13 Underscores and Italics A45
3.0 Mechanics A46
3.1 Capitals A46
3.2 Abbreviations A46
3.3 Numbers A46
3.4 Word Division A47
4.0 Vocabulary A47
4.1 Frequently Confused Words A47
4.2 Frequently Misused Words A48
4.3 Frequently Misspelled Words A49
4.4 Transitional Words and Phrases A50
APPENDIX IV Tips for Effective E Mail A51
Follow Your Organization's Guidelines A51
Respect Your Readers A51
Create the Right Tone A52
Cultivate Good Communication Skills A52
Maintain an Intelligible Appearance A53
Make Responsible Replies A53
Take Time to Respond Carefully A54
Handle Attachments Appropriately A54
Manage Files Effectively A55
Don't Let Incoming Mail Ruin Your Life A55
APPENDIX V Correction Symbols A57
Content and Style A57
Grammar, Usage, and Mechanics A58
Proofreading Marks A59
REFERENCES Rl
ACKNOWLEDGMENTS Al
ORGANIZATION/BRAND/COMPANY INDEX II
SUBJECT INDEX 14 |
| any_adam_object | 1 |
| author | Bovée, Courtland L. |
| author_GND | (DE-588)124096646 |
| author_facet | Bovée, Courtland L. |
| author_role | aut |
| author_sort | Bovée, Courtland L. |
| author_variant | c l b cl clb |
| building | Verbundindex |
| bvnumber | BV014371112 |
| classification_rvk | HD 232 |
| ctrlnum | (DE-599)BVBBV014371112 |
| discipline | Anglistik / Amerikanistik |
| edition | 7. ed. |
| format | Book |
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| genre | 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV014371112 |
| illustrated | Illustrated |
| indexdate | 2025-01-20T19:00:34Z |
| institution | BVB |
| isbn | 0130928585 |
| language | English |
| lccn | 2002017097 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009844651 |
| open_access_boolean | |
| physical | getr. Zählung Ill., graph. Darst., Kt. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Bovée, Courtland L. Verfasser (DE-588)124096646 aut Business communication today Courtland L. Bovée, John V. Thill, Barbara E. Schatzman 7. ed. Upper Saddle River, NJ Prentice Hall 2003 getr. Zählung Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Management (DE-588)4037278-9 gnd rswk-swf Kommunikationssystem (DE-588)4125542-2 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Management (DE-588)4037278-9 s Kommunikation (DE-588)4031883-7 s DE-604 Unternehmen (DE-588)4061963-1 s 2\p DE-604 Kommunikationssystem (DE-588)4125542-2 s 3\p DE-604 Thill, John V. Sonstige oth Schatzman, Barbara E. Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009844651&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bovée, Courtland L. Business communication today Management (DE-588)4037278-9 gnd Kommunikationssystem (DE-588)4125542-2 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4125542-2 (DE-588)4061963-1 (DE-588)4031883-7 (DE-588)4522595-3 |
| title | Business communication today |
| title_auth | Business communication today |
| title_exact_search | Business communication today |
| title_full | Business communication today Courtland L. Bovée, John V. Thill, Barbara E. Schatzman |
| title_fullStr | Business communication today Courtland L. Bovée, John V. Thill, Barbara E. Schatzman |
| title_full_unstemmed | Business communication today Courtland L. Bovée, John V. Thill, Barbara E. Schatzman |
| title_short | Business communication today |
| title_sort | business communication today |
| topic | Management (DE-588)4037278-9 gnd Kommunikationssystem (DE-588)4125542-2 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Management Kommunikationssystem Unternehmen Kommunikation Fallstudiensammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009844651&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT boveecourtlandl businesscommunicationtoday AT thilljohnv businesscommunicationtoday AT schatzmanbarbarae businesscommunicationtoday |