The economics and financing of media companies:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Fordham University Press
2002
|
| Edition: | 1. ed. |
| Series: | Business, economics, and legal studies series
1 |
| Subjects: | |
| Online Access: | Table of contents Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XIII, 270 S. graph. Darst. |
| ISBN: | 0823221741 082322175X |
Staff View
MARC
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| 245 | 1 | 0 | |a The economics and financing of media companies |c Robert G. Picard |
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| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Mass media -- Economic aspects | |
| 650 | 4 | |a Mass media -- Finance | |
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Record in the Search Index
| _version_ | 1804129244790390784 |
|---|---|
| adam_text | CONTENTS
Preface xi
1: Media Firms as Business Entities 1
Commercial Media and the Theory of the Firm 3
The Roles of Profit and Return 4
Media Firms and Risk 6
Market, Financial, and Operational Characteristics
of Media 9
Summary 18
2: Business Models, Workflows, and Value Chains in
Media Firms 21
Media Products and Services 21
Life Cycles of Media 24
Business Models in Media 25
Workflows in Media Firms 26
Media Value Chains 30
Core Business 36
Value Chains and Convergence in Publishing
Industries 38
Competitiveness 44
Sustainability 46
Suggested Readings 46
3: Economic Forces Affecting Media 48
Market Forces 48
Capital Availability and Rent 48
Audience/Consumer Demand 49
Advertiser Demand 51
Competition 51
Substitutability 53
CONTENTS V
Cost Forces 54
Economies/Diseconomies of Scale 54
Economies/Diseconomies of Scope 54
Economies/Diseconomies of Integration 55
Fixed and Variable Costs 56
Cost Structures of Media Result from Effects of
Economic Forces 59
Content Costs 59
Production/Distribution Costs 60
Marketing and Advertising Costs 63
Transaction Costs 66
Nonmonetary Costs 68
Regulatory Forces and Intervention 69
Technical/Structural Regulation 70
Behavioral Regulation 71
Barriers to Entry and Mobility in Media Markets 72
Capital Requirements 72
Economies of Scale 73
Product Differentiation 73
Switching Costs 73
Limited Access to Distribution Channels 75
Government Policies 75
Competitive Advantages 79
Overcoming and Reducing Barriers 79
Suggested Readings 80
4: The Influence of the General Economy on Media 81
Growth and Contraction of the Economy 81
Inflation 86
Interest Rates 92
Exchange Rates 94
Preparing for Economic Changes 97
Preparing for Fluctuations in the Economy 98
Preparing for Changes in Inflation 99
Preparing for Changes in Interest Rates 99
Preparing for Changes in Exchange Rates 99
Suggested Readings 100
5: Audiences and Consumers 102
v Audiences 104
VJ CONTENTS
Wants and Needs of Audiences 105
Audience Measures 106
Audience Fragmentation 109
Time and Media Use 111
Consumers 112
Demand and Prices of Media Products and Services 116
Customer Satisfaction 118
Audience Substitution of Media and
Communications 119
Strengthening and Stabilizing Audience and
Consumer Relationships 120
Suggested Readings 121
:o: Media, Advertisers, and Advertising 122
Why Advertising Exists 123
, Differences among Advertisers and Their Strategies 125
• Effectiveness of Different Media 127
Mechanisms of Advertising 128
Advertising Spending on Media and Media Products 131
Demand and Pricing of Advertising 132
{ Media Substitution by Advertisers 136
Media as Advertisers 137
Suggested Readings 138
( 7: Competition in Media Markets 139
Competition and Market Power 140
Product and Audience Differentiation Constrain
Competition 142
The Role of Geographic Markets 143
Benefits of Competitive Advantages 146
Brands and Branding Aid in Competition 147
Competition among and between Media 149
Intermedia Competition 150
Intramedia Competition 151
Summary 153
Suggested Readings 153
8: Concepts in Media Financing and Financial
Management 154
Understanding Financial Flow 156
CONTENTS Vii
Problems of Financing a New Firm or Product 156
Financing Continuing Operations 160
Credit Management 161
Credit Evaluation 164
Credit Risk Management 165
Collection 165
Bad Debt 166
Internal Credit Management Reports 166
Cash Management Issues 167
Summary 169
Suggested Readings 169
9: Capital Markets and Media Firms 172
Wants and Needs of Capital Sources 172
Venture Capital Helps Fund New Companies and
Expansion 174
Self generated and Borrowed Capital Supports Most
Existing Media 176
Stock Markets Support Large Media Firms 177
Stock Market Operations 179
Stock Markets Worldwide 181
Major Media Companies Traded on Stock Markets 182
The Globalization of Media Capital 185
Suggested Readings 186
10: The Development of Large Media Companies 188
Growth Pressures and Strategies 193
Growth through Diversification 197
Growth through Mergers and Acquisitions 198
Growth through Joint Activities 201
The Pursuit of Synergies 204
Organization and Management of Large Firms 206
Company Cultures 207
Managerial Conflicts 207
How Large Is Large? 209
Suggested Readings 210
11: Trade and Globalization in Media Products and
Services 212
Trade in Media Products and Services 213
Viii CONTENTS
Barriers to Trade in Media Products and Services 218
Regional and Global Trade Agreements 222
Methods of Globalization 223
Direct Export 224
Product Licensing and Rights Purchases 224
Format Licensing 224
Joint Ventures 225
Direct Foreign Investment 225
Patterns of Media Globalization 226
Summary 228
Suggested Readings 229
12: Indicators of Economic and Financial Health of
Media Firms 230
Indicators of Economic Health 230
Market Share Change or Maintenance 230
Changes in Demand 231
Indicators of Financial Health 231
Sales Revenue Growth or Decline 232
Change in Results 234
Debt Growth or Decline 234
Change in Asset Value 235
Reinvestment 236
Indicators of Company Internal Health 237
Productivity 237
Capacity Utilization 241
Employee Turnover 241
Personnel Skills and Knowledge 242
Innovation (R D, New Products/Services) 243
Resource Dependence 243
Benchmarking 245
Suggested Readings 248
Glossary 251
About the Author 263
Index 265
CONTENTS JX
|
| any_adam_object | 1 |
| author | Picard, Robert G. 1951- |
| author_GND | (DE-588)128810238 |
| author_facet | Picard, Robert G. 1951- |
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| author_sort | Picard, Robert G. 1951- |
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| callnumber-subject | P - Philology and Linguistics |
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| dewey-full | 338.4/73022321 338.4/730223 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.4/730223 21 338.4/730223 |
| dewey-search | 338.4/730223 21 338.4/730223 |
| dewey-sort | 3338.4 6730223 221 |
| dewey-tens | 330 - Economics |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| id | DE-604.BV014359230 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:02:04Z |
| institution | BVB |
| isbn | 0823221741 082322175X |
| language | English |
| lccn | 2002000687 |
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| physical | XIII, 270 S. graph. Darst. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Fordham University Press |
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| series | Business, economics, and legal studies series |
| series2 | Business, economics, and legal studies series |
| spelling | Picard, Robert G. 1951- Verfasser (DE-588)128810238 aut The economics and financing of media companies Robert G. Picard 1. ed. New York Fordham University Press 2002 XIII, 270 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Business, economics, and legal studies series 1 Includes bibliographical references and index Economische aspecten gtt Financiering gtt Massamediaindustrie gtt Massenmedien Wirtschaft Mass media -- Economic aspects Mass media -- Finance Medienwirtschaft (DE-588)4129410-5 gnd rswk-swf Wirtschaftspolitik (DE-588)4066493-4 gnd rswk-swf Unternehmenspolitik (DE-588)4078610-9 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Finanzpolitik (DE-588)4127795-8 gnd rswk-swf Massenmedien (DE-588)4037877-9 s Unternehmen (DE-588)4061963-1 s Wirtschaftspolitik (DE-588)4066493-4 s DE-604 Finanzpolitik (DE-588)4127795-8 s Medienwirtschaft (DE-588)4129410-5 s Unternehmenspolitik (DE-588)4078610-9 s DE-188 1\p DE-604 Business, economics, and legal studies series 1 (DE-604)BV014776766 1 http://www.loc.gov/catdir/toc/fy032/2002000687.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009841156&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Picard, Robert G. 1951- The economics and financing of media companies Business, economics, and legal studies series Economische aspecten gtt Financiering gtt Massamediaindustrie gtt Massenmedien Wirtschaft Mass media -- Economic aspects Mass media -- Finance Medienwirtschaft (DE-588)4129410-5 gnd Wirtschaftspolitik (DE-588)4066493-4 gnd Unternehmenspolitik (DE-588)4078610-9 gnd Unternehmen (DE-588)4061963-1 gnd Massenmedien (DE-588)4037877-9 gnd Finanzpolitik (DE-588)4127795-8 gnd |
| subject_GND | (DE-588)4129410-5 (DE-588)4066493-4 (DE-588)4078610-9 (DE-588)4061963-1 (DE-588)4037877-9 (DE-588)4127795-8 |
| title | The economics and financing of media companies |
| title_auth | The economics and financing of media companies |
| title_exact_search | The economics and financing of media companies |
| title_full | The economics and financing of media companies Robert G. Picard |
| title_fullStr | The economics and financing of media companies Robert G. Picard |
| title_full_unstemmed | The economics and financing of media companies Robert G. Picard |
| title_short | The economics and financing of media companies |
| title_sort | the economics and financing of media companies |
| topic | Economische aspecten gtt Financiering gtt Massamediaindustrie gtt Massenmedien Wirtschaft Mass media -- Economic aspects Mass media -- Finance Medienwirtschaft (DE-588)4129410-5 gnd Wirtschaftspolitik (DE-588)4066493-4 gnd Unternehmenspolitik (DE-588)4078610-9 gnd Unternehmen (DE-588)4061963-1 gnd Massenmedien (DE-588)4037877-9 gnd Finanzpolitik (DE-588)4127795-8 gnd |
| topic_facet | Economische aspecten Financiering Massamediaindustrie Massenmedien Wirtschaft Mass media -- Economic aspects Mass media -- Finance Medienwirtschaft Wirtschaftspolitik Unternehmenspolitik Unternehmen Finanzpolitik |
| url | http://www.loc.gov/catdir/toc/fy032/2002000687.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009841156&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV014776766 |
| work_keys_str_mv | AT picardrobertg theeconomicsandfinancingofmediacompanies |