Visitor destinations:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Milton, Qld.
J. Wiley
2001
|
| Series: | Wiley Australia tourism series
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references (p. 289-295) and index |
| Physical Description: | X, 310 S. Ill., graph. Darst., Kt. |
| ISBN: | 0471421871 |
Staff View
MARC
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Record in the Search Index
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| adam_text | ¦ PREFACE viii
¦ ABOUT THE AUTHORS ix
¦ ACKNOWlfDGEMENTS x
¦ PART 1: SETTING THE SCENE 1
¦ Chapter 1: Introduction to visitor destinations 3
1.1 Introduction 4
1.2 The structure of each chapter 4
1.3 An overview of the book 5
1.4 Destination organisations 7
1.5 Questions of definition 11
1.5.1 The visitor 11
1.5.2 The concept of region 12
1.6 Summary 14
¦ Chapter 2: Global distribution — the big picture 19
2.1 Introduction 20
2.2 Spatial patterns of tourism: generating, transit and
destination regions 20
2.3 The influence of distance 22
2.4 Factors in the creation of TGRs 25
2.4.1 Historical factors 26
2.4.2 Socioeconomic factors 27
2.4.3 Sociocultural factors 29
2.4.4 Environmental factors 30
2.5 Summary 32
¦ Chapter 3: Destination evolution — resort to region 39
3.1 Introduction 40
3.2 Destination growth 40
3.3 The elements of a visitor destination region 41
3.3.1 Attractions 42
3.3.2 Accessibility 44
3.3.3 Amenities 45
3.3.4 Accommodation 45
3.3.5 Activities 45
3.4 Evolutionary models 47
3.4.1 Early models 49
3.4.2 Butler s Tourism Area Life Cycle (TALC) .... 50
3.4.3 Stage determination 52
3.4.4 Management challenges 53
3.5 Summary 56
Chapter 4: Destination choice — understanding the
traveller 63
4.1 Introduction 64
4.2 Choosing where to go 64
4.3 Traveller motivation 68
4.3.1 Motivation theories 69
4.3.2 Management implications 72
4.4 Summary 77
PART 2: DESTINATION MARKETING 83
Chapter 5: The destination as a product 85
5.1 Introduction 86
5.2 Place marketing 86
5.3 The situation analysis: taking stock 87
5.3.1 Environmental analysis 91
5.3.2 Market analysis 94
5.3.3 Competitor analysis 95
5.3.4 Resource analysis 96
5.4 Destination marketing organisations (DMOs) 99
5.5 Summary 104
Chapter 6: The customer focus 110
6.1 Introduction Ill
6.2 Marketing planning Ill
6.3 Generating and using information 112
6.3.1 Collecting data 112
6.3.2 Using data 114
6.4 Market segmentation — getting to know the
customer 116
6.4.1 Simple segmentation approaches 117
6.4.2 Complex segmentation approaches 119
6.5 Summary 127
Chapter 7: Presentation 133
7.1 Introduction 134
7.2 Promotion 134
7.3 The promotion mix 135
7.3.1 Advertising 136
7.3.2 Personal selling 137
7.3.3 Sales promotion 138
7.3.4 Public relations 138
7.4 Destination image 143
7.4.1 The demand perspective 144
7.4.2 The supply perspective 145
7.4.3 Communicating the destination image 146
7.5 Summary 150
PART 3: DESTINATION MANAGEMENT 159
Chapter 8: The biophysical and sociocultural
environments 161
8.1 Introduction 162
8.2 Management for sustainability 162
8.2.1 Environmental auditing 164
8.3 Impacts on the biophysical environment 166
8.4 Impacts on the sociocultural environment 171
8.4.1 Culture 171
8.4.2 Change, conflict and contamination 172
8.5 Summary 177
Chapter 9: The economic and political environments 184
9.1 Introduction 185
9.2 The economic environment 185
9.2.1 Economic growth 185
9.2.2 Government revenue 187
9.2.3 Export earnings 188
9.2.4 Employment generation 189
9.2.5 Decentralisation and diversification 189
9.3 The investment climate 190
9.4 The political environment 195
9.5 Summary 200
Chapter 10: The search for solutions 207
10.1 Introduction 208
10.2 Planning 208
10.2.1 Spatial considerations 209
10.3 Environmental management models 211
10.3.1 The Recreation Opportunity Spectrum 211
10.3.2 Carrying capacity 213
10.4 Ecotourism 217
10.4.1 World Heritage 222
10.5 Summary 225
PART 4: FUTURE IMPACTS 233
Chapter 11: Meetings and events — getting it together ... 235
11.1 Introduction 236
11.2 The meetings subsector 236
11.2.1 Significance of the meetings subsector 237
11.2.2 Subsector infrastructure 238
11.2.3 Meetings marketing 239
11.3 The events subsector 239
11.3.1 Questions of definition 240
11.3.2 Benefits of events 241
11.3.3 Event conceptualisation 242
11.4 Event marketing and management 245
11.4.1 Marketing research 246
11.4.2 The marketing mix 247
11.4.3 Planning 248
11.4.4 Event logistics 249
11.5 Summary 253
Chapter 12: The future 258
12.1 Introduction 259
12.2 The technological environment 259
12.3 The market environment 262
12.3.1 Social change 263
12.4 Sustainability concerns 267
12.5 Summary 269
APPENDIX: Answers to self assessment questions 274
REFERENCES 289
GLOSSARY 296
INDEX 306
|
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| indexdate | 2024-07-09T19:02:01Z |
| institution | BVB |
| isbn | 0471421871 |
| language | English |
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| spelling | Kelly, Ian Verfasser aut Visitor destinations Ian Kelly ; Tony Nankervis Milton, Qld. J. Wiley 2001 X, 310 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Wiley Australia tourism series Includes bibliographical references (p. 289-295) and index Place marketing Tourism Management Management (DE-588)4037278-9 gnd rswk-swf Fremdenverkehrsgebiet (DE-588)4155366-4 gnd rswk-swf Australien (DE-588)4003900-6 gnd rswk-swf Australien (DE-588)4003900-6 g Fremdenverkehrsgebiet (DE-588)4155366-4 s Management (DE-588)4037278-9 s DE-604 Nankervis, Tony Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009839122&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kelly, Ian Nankervis, Tony Visitor destinations Place marketing Tourism Management Management (DE-588)4037278-9 gnd Fremdenverkehrsgebiet (DE-588)4155366-4 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4155366-4 (DE-588)4003900-6 |
| title | Visitor destinations |
| title_auth | Visitor destinations |
| title_exact_search | Visitor destinations |
| title_full | Visitor destinations Ian Kelly ; Tony Nankervis |
| title_fullStr | Visitor destinations Ian Kelly ; Tony Nankervis |
| title_full_unstemmed | Visitor destinations Ian Kelly ; Tony Nankervis |
| title_short | Visitor destinations |
| title_sort | visitor destinations |
| topic | Place marketing Tourism Management Management (DE-588)4037278-9 gnd Fremdenverkehrsgebiet (DE-588)4155366-4 gnd |
| topic_facet | Place marketing Tourism Management Management Fremdenverkehrsgebiet Australien |
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