The myth of excellence: why great companies never try to be best at everything
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Crown Business
2001
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Contributor biographical information Sample text Publisher description Inhaltsverzeichnis |
| Beschreibung: | XVIII; 251 S. |
| ISBN: | 0609608207 |
Internformat
MARC
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| 100 | 1 | |a Crawford, Fred |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The myth of excellence |b why great companies never try to be best at everything |c Fred Crawford and Ryan Mathews |
| 250 | |a 1. ed. | ||
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| 650 | 4 | |a Consumer behavior -- Case studies | |
| 650 | 4 | |a Shopping -- Case studies | |
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| 856 | 4 | |u http://www.loc.gov/catdir/samples/random045/2001017344.html |3 Sample text | |
| 856 | 4 | |u http://www.loc.gov/catdir/description/random0415/2001017344.html |3 Publisher description | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-009838428 | ||
Datensatz im Suchindex
| _version_ | 1804129240540512257 |
|---|---|
| adam_text | Contents
Preface xiii
HHAPTFR 1
Field Notes from the Commercial Wilderness /
CHAPTFR 2
The New Model for Consumer Relevancy 21
CHAPTFR 3
Would I Lie to You?: The Overrated Importance of
Lowest Price 41
r.HAPTFR 4
I Can t Get No Satisfaction: Service with a Smile? 69
CHAPTFR S
I Still Haven t Found What I m Looking For:
Access, Physical and Psychological m
xi
xii Contents
CHAPTFR 6
Why Good Is Good Enough: Choice and the
Issue of Product Bandwidth 135
CHAPTFR 7
Do You Really Get Me?: The Experience Factor 159
CHAPTFR 8
Making Consumer Relevancy Work 193
CHAPTFR 9
Supply Chain Realities 207
CHAPTFR 10
Consumer Relevancy and the Future 219
Notes 239
Index 243
|
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| author | Crawford, Fred Mathew, Ryan |
| author_facet | Crawford, Fred Mathew, Ryan |
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| callnumber-subject | HF - Commerce |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8/34 21 |
| dewey-sort | 3658.8 234 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| spelling | Crawford, Fred Verfasser aut The myth of excellence why great companies never try to be best at everything Fred Crawford and Ryan Mathews 1. ed. New York Crown Business 2001 XVIII; 251 S. txt rdacontent n rdamedia nc rdacarrier Marketing research -- Case studies Consumer behavior -- Case studies Shopping -- Case studies Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Unternehmenserfolg (DE-588)4223768-3 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Unternehmenserfolg (DE-588)4223768-3 s Kundenorientierung (DE-588)4316837-1 s DE-604 Mathew, Ryan Verfasser aut http://www.loc.gov/catdir/bios/random053/2001017344.html Contributor biographical information http://www.loc.gov/catdir/samples/random045/2001017344.html Sample text http://www.loc.gov/catdir/description/random0415/2001017344.html Publisher description HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009838428&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Crawford, Fred Mathew, Ryan The myth of excellence why great companies never try to be best at everything Marketing research -- Case studies Consumer behavior -- Case studies Shopping -- Case studies Kundenorientierung (DE-588)4316837-1 gnd Unternehmenserfolg (DE-588)4223768-3 gnd |
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| title | The myth of excellence why great companies never try to be best at everything |
| title_auth | The myth of excellence why great companies never try to be best at everything |
| title_exact_search | The myth of excellence why great companies never try to be best at everything |
| title_full | The myth of excellence why great companies never try to be best at everything Fred Crawford and Ryan Mathews |
| title_fullStr | The myth of excellence why great companies never try to be best at everything Fred Crawford and Ryan Mathews |
| title_full_unstemmed | The myth of excellence why great companies never try to be best at everything Fred Crawford and Ryan Mathews |
| title_short | The myth of excellence |
| title_sort | the myth of excellence why great companies never try to be best at everything |
| title_sub | why great companies never try to be best at everything |
| topic | Marketing research -- Case studies Consumer behavior -- Case studies Shopping -- Case studies Kundenorientierung (DE-588)4316837-1 gnd Unternehmenserfolg (DE-588)4223768-3 gnd |
| topic_facet | Marketing research -- Case studies Consumer behavior -- Case studies Shopping -- Case studies Kundenorientierung Unternehmenserfolg Fallstudiensammlung |
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