Strategic management in telecommunications:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
Artech House
2000
|
| Schriftenreihe: | Artech House telecommunications library
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXI, 394 S. graph. Darst. |
| ISBN: | 1580530184 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text | Contents
Acknowledgments xvii
Preface xix
1 Foundations of Strategic Management
in Telecommunications 1
1.1 Notes on the Organization and Use of
This Research 2
1.2 Definition and Meaning of Strategic
Management 4
1.3 Historical Overview of Strategic
Management 5
1.3.1 Classic Strategic Management 7
1.3.1.1 Mission and Goals 7
1.3.1.2 Analysis of the Competitive Environment 8
1.3.1.3 Evaluation of Internal Resources 12
1.3.1.4 Company Goals and Action Steps 13
1.3.1.5 Implementation of Action Steps 14
1.4 Strategic Management and Systems
Analysis 15
1.5 Recent Advances in Strategic Management 17
1.5.1 Five Force Model 18
vii
viii Strategic Management in Telecommunications
1.5.2 Co opetitive Strategic Management 19
1.5.3 Strategic Management Through PEST 20
1.6 A Note on Menu Based Strategic
Management 22
References 23
2 Strategic Management and
Deregulation: Opportunities
Precipitated by the Telecommunications
Act of 1996 25
2.1 Operational Definition of Contemporary
Telecommunications 26
2.2 Telecommunications Deregulation: The
Cutting Edge Debate 26
2.3 The Telecommunications Act of 1996:
Debate and Assessment, 1996 2000 29
2.4 Economic Backdrop 30
2.4.1 Economic Backdrop: Pre Telecom
munications Act of 1996 Era 31
2.4.2 Economic Backdrop: Post Telecom¬
munications Act of 1996 Era 33
2.5 Telecommunications and the American
Economy: The Year 2000 and Beyond 35
2.6 The Telecommunications Act of 1996:
Distilling Strategic Significance 36
2.7 The Telecommunications Act of 1996:
Redefining Strategy in Deregulated
Markets 40
2.8 The Telecommunications Act of 1996:
Landscape of New Business
Opportunities 41
2.9 Telecommunications Deregulation and
the Global Economy 42
References 44
Contents ix
3 The Economics of Telecommunications
Convergence: Telephony,
Broadcasting, and Computer Integration 47
3.1 Telecommunications and the U.S.
Economy, 2000 2010 48
3.2 Telecommunications and the World
Economy, 2000 2010 52
3.3 The Emerging Economics of
Telecommunications 53
3.4 The Economics of Aggregation 54
3.5 The Economics of Complementation 56
3.6 The Economics of Consolidation 57
3.7 The Economics of Disintermediation 59
3.8 The Economics of Tertiary Analysis 62
3.9 The Economics of Convergence 63
References 64
4 Strategic Management and the
Consumer: Analysis of Emerging
Demand 67
4.1 Strategic Management and the Emerging
American Consumer 68
4.2 Environmental Dynamics of Consumer
Demand 69
4.3 Components of the Determinants of
Demand 72
4.3.1 Problem Recognition 72
4.3.2 Information Search 73
4.3.3 Lifestyle and Attitudes 73
4.3.4 Motivation, Emotion, and Personality 74
4.3.5 Evaluating Consumer Preferences 76
4.4 Monitoring Consumer Behavior 78
4.5 Diffusion Rates for Products and Services 79
x Strategic Management in Telecommunications
4.6 Emerging Developments in Consumer
Behavior 80
4.6.1 Shift to Bundled Services 81
4.6.2 Heightened Consumer Awareness 81
4.6.3 Particle Marketing 81
4.6.4 Relational Marketing 82
4.7 Shifting Patterns in Consumer Preference:
Domestic and Global 83
References 85
5 Strategic Management and the
Producer: Analysis of Emerging
Supply 87
5.1 Analysis of Market Structures 88
5.2 Telecommunications Market
Concentration Ratios 90
5.3 Analysis of Market Structures and
Strategic Decision Making 91
5.4 Economic Tools for Telecommunications
Strategists 95
5.4.1 Dynamics and Determinants of
Communications Supply and Demand 95
5.4.2 Telecommunications Price Elasticity 97
5.4.3 Defining Profit Maximization in
Telecommunications 98
5.4.4 The Telecommunications Substitution
Effect 99
5.4.5 Applying Indifference Curves 100
5.5 Notes on the Economics of
Telecommunications Supply 101
References 102
6 Applying Strategic Management Models
in Telecommunications Firms 103
6.1 Strategic Management Models: Strengths
and Limitations 104
Contents xi
6.2 Suggested Guidelines for Application 108
6.3 Laying the Foundation for Strategic
Management 108
6.3.1 The Tools of Market Research 109
6.3.2 Market Targeting in Telecommunications 110
6.3.3 Market Positioning in
Telecommunications 111
6.3.4 Recent Developments in Competitive
Research 112
6.3.5 The Changing Environment of
Telecommunications Competitive
Research 113
6.4 Strategic Management and Deregulation 114
6.5 Strategic Management and Forecasting 115
6.6 Analysis of Diffusion, Substitution, and
Mortality 117
6.7 Linking S Curve Methodology with
Product Substitution 118
6.8 Applying Jumping the S Curve
Methodology 119
6.9 Limitations of Telecommunications
Forecasting 120
6.10 Connecting Environmental Scanning,
Forecasting, and Strategic
Management 121
6.11 Applying Strategic Management Models:
A Critical Review 121
References 123
7 Determinants of Effective Strategic
Management: Common Attributes of
Successful Telecommunications Firms 125
7.1 Criteria of Strategic Management
Effectiveness 126
7.2 Telecommunications Investment and
Strategic Performance 127
xii Strategic Management in Telecommunications
7.3 Telecommunications Strategic
Management Effectiveness: A Post Act
Assessment 129
7.4 Telecommunications Strategic
Management Performance: The
Telephony Sector 130
7.4.1 Motorola Corporation 131
7.4.2 SBC Communications 133
7.4.3 AT T Corporation 136
7.5 Telecommunications Strategic
Management Performance: The
Computer Sector 138
7.5.1 Intel Corporation 140
7.5.2 Microsoft Corporation 143
7.5.3 IBM Corporation 146
7.6 Telecommunications Strategic
Management Performance: The
Broadcasting Sector 148
7.6.1 Disney Corporation 149
7.6.2 America On Line 151
7.6.3 CBS Corporation 154
7.7 Common Attributes of Effective
Telecommunications Strategic
Management 157
References 158
8 Creating Strategic Options Through
Market Planning 159
8.1 Evolving Economics of Communications
Convergence 160
8.2 Tactical Mergers and Acquisitions 160
8.3 Proliferation of Strategic Affiliations,
Alliances, and Partnerships 163
8.4 The New Economics of Venture Capital 165
8.5 Telecommunications Business
Opportunity Paradigm (BOP) 167
Contents xiii
8.6 Telecommunications Business
Opportunity Paradigm (BOP) 168
8.7 Tertiary Externalities and New Product
Innovation 169
8.8 Creating Strategic Options: The Emerging
Significance of Relational Marketing 170
References 171
9 Global Strategic Management in
Telecommunications 173
9.1 Strategic Management: International
Economic Context 173
9.2 Trade Organizations and Strategic
Management 176
9.3 Strategy and International
Telecommunications Regulatory
Procedures 177
9.4 Strategy and International Mergers and
Acquisitions 183
9.5 Global Strategic Alliances and
Partnerships 184
9.6 Global Venture Capital and
Telecommunications Strategy 185
9.7 Strategy and the International Business
Opportunity Paradigm 186
References 188
10 Emerging Issues in Strategic
Management in
Telecommunications 191
10.1 Strategic Management Methodology:
Context vs. Content 191
10.2 Electronic Commerce and Strategic
Management 194
10.3 Customer Led Customization 195
10.4 Strategy and the Emergence of
Continuous Markets 196
xiv Strategic Management in Telecommunications
10.5 Strategy and Developments in Relational
Marketing 197
10.6 Envisioning Change in
Telecommunications Strategic
Management 198
10.6.1 Historical Analogy and Analysis of
Industry Life cycle 198
10.6.2 Applying Scenarios to Strategic
Management 199
10.6.3 Industrial Economics and the Rule of
Three 199
10.7 Strategists and the Knowledge Based
Economy 200
Appendix Section A: Telecommunications Act of
1996 (Abridged Version): Strategic
Management Interpretation 203
Section B: Current Investments in
Innovation in the Information
Technology Sector: Statistical
Background (Abridged Version for
Strategists) 261
Section C: World Trade Organization
Basic Telecommunications Service
Agreements/International Trade in
Telecommunications Products and
Services 281
Section D: Telecommunications and the
American Economy: Selected Charts
and Graphs for Strategists 307
Section E: International
Telecommunications Industrial
Structures: Selected Charts and Graphs
for Strategists 325
Contents xv
Section F: Website References for
Strategists 345
Glossary 371
About the Author 383
Index 385
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| spelling | Shaw, James K. Verfasser aut Strategic management in telecommunications James K. Shaw Boston [u.a.] Artech House 2000 XXI, 394 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Artech House telecommunications library Strategic planning United States Telecommunication policy United States Telecommunication United States Management USA HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009837242&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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