Captains of consciousness: advertising and the social roots of the consumer culture
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
Basic Books
2001
|
| Edition: | 25th anniversary ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Literaturverz. S. 239 - 248 |
| Physical Description: | VIII, 257 S. Ill. |
| ISBN: | 0465021557 9780465021550 |
Staff View
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| 650 | 4 | |a Consumers |z United States | |
| 650 | 4 | |a Consumption (Economics) |z United States | |
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Record in the Search Index
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| adam_text | Titel: Captains of consciousness
Autor: Ewen, Stuart
Jahr: 2001
CONTENTS
ACKNOWLEDGMENTS vü
PREFACE
Memoirs of a Commodity Fetishist 1
PARTI
Advertising as Social Production
1 / Shorter hours, higher wages. .. 23
2 / Mobilizing the Instincts 31
3 /Advertising: Civilizing the Seif 41
PART II
The Political Ideology of Consumption
1/ Assembling a New World of Facts 51
2/ Commercializing Expression 61
3/Advertising s Truth 69
4/ Obliterating the Factory 77
5/ Consusumption and Social Change 81
6/ Consumption: A Partial Totality 103
vi / Contents
PART III
Mom, Dad and the Kids:
Toward a Modern Architecture of Daily Life
1 / Industrialization and the Family:
Changing Modes of Survival 113
2 / Radical Visons and the Transformation
of Patriarchal Authority 125
3 / The Family as Ground for Business
Enterprise 131
4 / Youth as an Industrial Ideal 139
5 / Father: The Patriarch as Wage Slave 151
6 / Consumption and the Ideal of the
New Woman 159
7 / Consumption and Sedution 177
CONSUMER REPORT
The Social Crisis of the Mass Culture 185
NOTES 221
BIBLIOGRAPHY 239
INDEX 249
|
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| callnumber-subject | HF - Commerce |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)48108353 (DE-599)BVBBV014329440 |
| dewey-full | 306.309045 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 306 - Culture and institutions |
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| dewey-sort | 3306.309045 |
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| discipline | Soziologie Wirtschaftswissenschaften |
| edition | 25th anniversary ed. |
| format | Book |
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| isbn | 0465021557 9780465021550 |
| language | English |
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| spelling | Ewen, Stuart 1945- Verfasser (DE-588)139310398 aut Captains of consciousness advertising and the social roots of the consumer culture by Stuart Ewen 25th anniversary ed. New York, NY Basic Books 2001 VIII, 257 S. Ill. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 239 - 248 Geschichte Gesellschaft Advertising Social aspects United States Advertising Social aspects United States History Consumers United States Consumption (Economics) United States Consumption (Economics) United States History Customer relations United States Customer relations United States History Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbung (DE-588)4065541-6 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009830207&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ewen, Stuart 1945- Captains of consciousness advertising and the social roots of the consumer culture Geschichte Gesellschaft Advertising Social aspects United States Advertising Social aspects United States History Consumers United States Consumption (Economics) United States Consumption (Economics) United States History Customer relations United States Customer relations United States History Verbraucherverhalten (DE-588)4062644-1 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4065541-6 (DE-588)4078704-7 |
| title | Captains of consciousness advertising and the social roots of the consumer culture |
| title_auth | Captains of consciousness advertising and the social roots of the consumer culture |
| title_exact_search | Captains of consciousness advertising and the social roots of the consumer culture |
| title_full | Captains of consciousness advertising and the social roots of the consumer culture by Stuart Ewen |
| title_fullStr | Captains of consciousness advertising and the social roots of the consumer culture by Stuart Ewen |
| title_full_unstemmed | Captains of consciousness advertising and the social roots of the consumer culture by Stuart Ewen |
| title_short | Captains of consciousness |
| title_sort | captains of consciousness advertising and the social roots of the consumer culture |
| title_sub | advertising and the social roots of the consumer culture |
| topic | Geschichte Gesellschaft Advertising Social aspects United States Advertising Social aspects United States History Consumers United States Consumption (Economics) United States Consumption (Economics) United States History Customer relations United States Customer relations United States History Verbraucherverhalten (DE-588)4062644-1 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Geschichte Gesellschaft Advertising Social aspects United States Advertising Social aspects United States History Consumers United States Consumption (Economics) United States Consumption (Economics) United States History Customer relations United States Customer relations United States History Verbraucherverhalten Werbung USA |
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