Marketing and sales in the chemical industry:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Weinheim [u.a.]
Wiley-VCH
2002
|
| Ausgabe: | 2., completely rev. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | IX, 163 S. Ill. : 24 cm |
| ISBN: | 3527297839 |
Internformat
MARC
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| 100 | 1 | |a Jakobi, Rolf |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing and sales in the chemical industry |c Rolf Jakobi |
| 250 | |a 2., completely rev. ed. | ||
| 264 | 1 | |a Weinheim [u.a.] |b Wiley-VCH |c 2002 | |
| 300 | |a IX, 163 S. |b Ill. : 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a kemisk industri | |
| 650 | 4 | |a kemiske produkter, industriel fremstilling | |
| 650 | 4 | |a markedsføring | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Chemische Industrie |0 (DE-588)4009848-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Chemische Industrie |0 (DE-588)4009848-5 |D s |
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| 856 | 4 | 2 | |m DNB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009746263&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-009746263 | |
Datensatz im Suchindex
| _version_ | 1816444769183727616 |
|---|---|
| adam_text |
CONTENTS
PREFACE
V
1
THE
"
MAIN
GROUP
ELEMENTS
"
OF
MARKETING
1
1.1
UNDERSTANDING
MARKETING
1
1.2
IDENTIFYING
MARKETS
3
1.3
POSITIONING
5
1.4
DIFFERENTIATION
6
1.5
THE
MARKETING
MIX
6
1.6
THE
DEMAND
7
1.7
ANALYZING
THE
MARKET
9
1.8
DEVELOPING
MARKETING
STRATEGIES
11
1.9
IMPLEMENTATION
12
1.10
TWO
MARKETING
ASSISTANTS
FOR
THE
ENGINEER
14
2
THE
PRINCIPLES
OF
BUSINESS-TO-BUSINESS
MARKETING
17
2.1
DEFINITIONS
17
2.2
DIFFERENTIATION
FROM
OTHER
MARKETING
AREAS
18
2.2.1
THE
NATURE
OF
PRODUCTS
20.
2.2.2
THE
NATURE
OF
CUSTOMERS
23
2.2.3
THE
TRANSACTION
CHANNELS
25
2.2.4
COMMUNICATION
29
2.2.5
PRICE
POLICY
32
2.3
BUYING
BEHAVIOR
36
2.4
REASONS
FOR
BUYING
37
2.5
THE
PROCESS
OF
BUYING
37
2.6
PSYCHOLOGICAL
ASPECTS
39
3
THE
INTERNATIONAL
MARKET
STRUCTURE
OF
THE
CHEMICAL
INDUSTRY
41
3.1
PRODUCTION
SITES
AND
RESOURCES
41
3.2
FUNDAMENTAL
CHARACTERISTICS
OF
KEY
BRANCHES
43
3.2.1
THE
AGROCHEMICAL
INDUSTRY
45
3.2.2
THE
PHARMACEUTICAL
INDUSTRY
46
3.2.3
THE
BIOTECHNOLOGY
AND
GENE
TECHNOLOGY
INDUSTRIES
48
3.2.4
THE
COMMODITIES
INDUSTRY
48
3.2.5
THE
CHEMICAL
SPECIALTIES
INDUSTRY
49
3.2.6
THE
ENGINEERING
INDUSTRY
50
3.3
CUSTOMERS
AND
USERS
51
3.4
DISTRIBUTION
CHANNELS
52
VIII
CONTENTS
4
4.1
4.2
4.3
4.4
THE
ECONOMIC,
POLITICAL
AND
SOCIOLOGICAL
ENVIRONMENT
53
DEPENDENCE
ON
OIL
AND
GAS
MARKETS
53
LEGAL
RESTRICTIONS
AND
POLICY
MAKING
57
LOBBYING
OF
INTEREST
GROUPS
58
IMAGE
PROBLEMS
AND
SOCIETAL
ACCEPTANCE
59
5
5.1
5.2
MARKETING
CHEMICAL
ENGINEERING
PROJECTS
63
MARKETING
CHEMICAL
PLANTS
63
MARKETING
GREEN
TECHNOLOGY
69
6
6.1
6.2
6.3
6.4
6.5
6.6
MARKETING
CHEMICAL
COMMODITIES
75
GASES
75
OIL
77
PULP
AND
PAPER
79
FIBERS
84
FERTILIZERS
85
CHLORINE
86
7
7.1
7.2
7.3
7.4
7.5
7.6
7.6.1
7.6.2
7.7
7.7.1
7.7.2
7.7.3
PLASTICS
AND
RUBBERS
89
POLYOLEFINS
91
POLYSTYRENES
94
POLYVINYL
CHLORIDE
95
UNSATURATED
POLYESTERS
97
POLYURETHANE
FOAMS
98
POLYETHYLENE
TEREPHTHALATE
RESINS
99
POLYETHYLENE
TEREPHTHALATE
FILMS
100
POLYETHYLENE
TEREPHTHALATE
FIBERS
101
RUBBERS
101
NATURAL
RUBBER
102
SYNTHETIC
RUBBER
103
STYRENE-BASED
THERMOPLASTIC
ELASTOMERS
104
8
8.1
8.2
8.3
8.4
8.5
8.6
8.7
8.8
8.9
SPECIALTY
CHEMICALS
105
COATINGS
AND
VARNISHES
107
TEXTILE
DYES
108
CORROSION
INHIBITORS
109
CHEMICALS
FOR
ELECTRONICS
111
CATALYSTS
112
PLASTIC
ADDITIVES
113
BIOCIDES
115
SPECIALTY
POLYMERS
116
COSMETICS
118
CONTENTS
IX
9
THE
AGRICULTURAL
BUSINESS
121
9.1
GENERAL
TRENDS
121
9.2
PESTICIDES,
HERBICIDES,
AND
FUNGICIDES
123
9.3
GENETICALLY
MODIFIED
SEEDS
125
9.4
PLANTS
AS
CHEMICAL
REACTORS
128
9.5
FUNCTIONAL
FOOD
128
9.6
LEGAL
ASPECTS
129
10
MARKETING
PHARMACEUTICALS
131
10.1
DEMOGRAPHIC
AND
SOCIAL
FACTORS
133
10.2
CHANGING
THE
MARKETING
PARADIGM
136
10.3
NEW
MARKET
SEGMENTS
137
10.4
NEW
COMPETITORS
138
10.5
DEVELOPING
A
NEW
DRUG
139
10.6
PRE-MARKETING
140
10.7
RELAUNCH
OF
PHARMACEUTICALS
141
10.8
DISTRIBUTION
CHANNELS
142
11
ELECTRONIC
COMMERCE
IN
THE
CHEMICAL
INDUSTRY
145
11.1
THE
SIGNIFICANCE
OF
E-COMMERCE
IN
MARKETING
145
11.2
VIRTUAL
CHEMICAL
MARKETPLACES
146
12
EMERGING
MARKETS
149
12.1
THE
BAKU
OIL
DORADO
149
12.2
BUSINESS
IN
CHINA
151
13
OUTLOOK
153
14
GENERAL
REFERENCES
155
15
INDEX
157 |
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| author_facet | Jakobi, Rolf |
| author_role | aut |
| author_sort | Jakobi, Rolf |
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| building | Verbundindex |
| bvnumber | BV014214559 |
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| discipline | Wirtschaftswissenschaften |
| edition | 2., completely rev. ed. |
| format | Book |
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| id | DE-604.BV014214559 |
| illustrated | Illustrated |
| indexdate | 2024-11-22T17:32:02Z |
| institution | BVB |
| isbn | 3527297839 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009746263 |
| oclc_num | 474562992 |
| open_access_boolean | |
| owner | DE-N2 |
| owner_facet | DE-N2 |
| physical | IX, 163 S. Ill. : 24 cm |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Wiley-VCH |
| record_format | marc |
| spelling | Jakobi, Rolf Verfasser aut Marketing and sales in the chemical industry Rolf Jakobi 2., completely rev. ed. Weinheim [u.a.] Wiley-VCH 2002 IX, 163 S. Ill. : 24 cm txt rdacontent n rdamedia nc rdacarrier kemisk industri kemiske produkter, industriel fremstilling markedsføring Marketing (DE-588)4037589-4 gnd rswk-swf Chemische Industrie (DE-588)4009848-5 gnd rswk-swf Marketing (DE-588)4037589-4 s Chemische Industrie (DE-588)4009848-5 s DE-604 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009746263&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Jakobi, Rolf Marketing and sales in the chemical industry kemisk industri kemiske produkter, industriel fremstilling markedsføring Marketing (DE-588)4037589-4 gnd Chemische Industrie (DE-588)4009848-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4009848-5 |
| title | Marketing and sales in the chemical industry |
| title_auth | Marketing and sales in the chemical industry |
| title_exact_search | Marketing and sales in the chemical industry |
| title_full | Marketing and sales in the chemical industry Rolf Jakobi |
| title_fullStr | Marketing and sales in the chemical industry Rolf Jakobi |
| title_full_unstemmed | Marketing and sales in the chemical industry Rolf Jakobi |
| title_short | Marketing and sales in the chemical industry |
| title_sort | marketing and sales in the chemical industry |
| topic | kemisk industri kemiske produkter, industriel fremstilling markedsføring Marketing (DE-588)4037589-4 gnd Chemische Industrie (DE-588)4009848-5 gnd |
| topic_facet | kemisk industri kemiske produkter, industriel fremstilling markedsføring Marketing Chemische Industrie |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009746263&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT jakobirolf marketingandsalesinthechemicalindustry |