Cooper, R. G. (2001). Winning at new products: Accelerating the process from idea to launch (3. ed., 1. print.). Perseus Publ.
Chicago-Zitierstil (17. Ausg.)Cooper, Robert G. Winning at New Products: Accelerating the Process from Idea to Launch. 3. ed., 1. print. Cambridge, Mass: Perseus Publ, 2001.
MLA-Zitierstil (9. Ausg.)Cooper, Robert G. Winning at New Products: Accelerating the Process from Idea to Launch. 3. ed., 1. print. Perseus Publ, 2001.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.