The global marketing imperative:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, Ill.
NTC Business Books
1995
|
| Subjects: | |
| Physical Description: | VIII, 308 S. |
| ISBN: | 0844235504 |
Staff View
MARC
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| 100 | 1 | |a Czinkota, Michael R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The global marketing imperative |c Michael R. Czinkota ; Ilkka A. Ronkainen ; John J. Tarrant |
| 264 | 1 | |a Lincolnwood, Ill. |b NTC Business Books |c 1995 | |
| 300 | |a VIII, 308 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Entreprises multinationales - Gestion | |
| 650 | 4 | |a Marketing international - Gestion | |
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a Export marketing |x Management | |
| 650 | 4 | |a International business enterprises |x Management | |
| 700 | 1 | |a Ronkainen, Ilkka A. |e Verfasser |4 aut | |
| 700 | 1 | |a Tarrant, John J. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009689153 | ||
Record in the Search Index
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| any_adam_object | |
| author | Czinkota, Michael R. Ronkainen, Ilkka A. Tarrant, John J. |
| author_facet | Czinkota, Michael R. Ronkainen, Ilkka A. Tarrant, John J. |
| author_role | aut aut aut |
| author_sort | Czinkota, Michael R. |
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| building | Verbundindex |
| bvnumber | BV014139661 |
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| ctrlnum | (OCoLC)30319339 (DE-599)BVBBV014139661 |
| dewey-full | 658.8/48 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8/48 |
| dewey-search | 658.8/48 |
| dewey-sort | 3658.8 248 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV014139661 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:58:21Z |
| institution | BVB |
| isbn | 0844235504 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009689153 |
| oclc_num | 30319339 |
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| owner | DE-N2 |
| owner_facet | DE-N2 |
| physical | VIII, 308 S. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | NTC Business Books |
| record_format | marc |
| spelling | Czinkota, Michael R. Verfasser aut The global marketing imperative Michael R. Czinkota ; Ilkka A. Ronkainen ; John J. Tarrant Lincolnwood, Ill. NTC Business Books 1995 VIII, 308 S. txt rdacontent n rdamedia nc rdacarrier Entreprises multinationales - Gestion Marketing international - Gestion Multinationales Unternehmen Export marketing Management International business enterprises Management Ronkainen, Ilkka A. Verfasser aut Tarrant, John J. Verfasser aut |
| spellingShingle | Czinkota, Michael R. Ronkainen, Ilkka A. Tarrant, John J. The global marketing imperative Entreprises multinationales - Gestion Marketing international - Gestion Multinationales Unternehmen Export marketing Management International business enterprises Management |
| title | The global marketing imperative |
| title_auth | The global marketing imperative |
| title_exact_search | The global marketing imperative |
| title_full | The global marketing imperative Michael R. Czinkota ; Ilkka A. Ronkainen ; John J. Tarrant |
| title_fullStr | The global marketing imperative Michael R. Czinkota ; Ilkka A. Ronkainen ; John J. Tarrant |
| title_full_unstemmed | The global marketing imperative Michael R. Czinkota ; Ilkka A. Ronkainen ; John J. Tarrant |
| title_short | The global marketing imperative |
| title_sort | the global marketing imperative |
| topic | Entreprises multinationales - Gestion Marketing international - Gestion Multinationales Unternehmen Export marketing Management International business enterprises Management |
| topic_facet | Entreprises multinationales - Gestion Marketing international - Gestion Multinationales Unternehmen Export marketing Management International business enterprises Management |
| work_keys_str_mv | AT czinkotamichaelr theglobalmarketingimperative AT ronkainenilkkaa theglobalmarketingimperative AT tarrantjohnj theglobalmarketingimperative |