APA (7th ed.) Citation

Czinkota, M. R., Ronkainen, I. A., & Tarrant, J. J. (1995). The global marketing imperative. NTC Business Books.

Chicago Style (17th ed.) Citation

Czinkota, Michael R., Ilkka A. Ronkainen, and John J. Tarrant. The Global Marketing Imperative. Lincolnwood, Ill: NTC Business Books, 1995.

MLA (9th ed.) Citation

Czinkota, Michael R., et al. The Global Marketing Imperative. NTC Business Books, 1995.