Marketing moves: a new approach to profits, growth, and renewal
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
Harvard Business School Press
2002
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 193 S. |
| ISBN: | 1578516005 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing moves |b a new approach to profits, growth, and renewal |c Philip Kotler ; Dipak C. Jain ; Suvit Maesincee |
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Datensatz im Suchindex
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| adam_text | .CJLJLUEJLLi.
Preface ix
PART ONE RESHAPING MARKETING FOR THE DIGITAL ECONOMY
1 Positioning Marketing as the Driver in the Digital Economy 3
2 Formulating a Market Renewal Strategy 35
PART TWO CREATING COMPETITIVE PLATFORMS
3 Identifying Market Opportunities 57
4 Designing Winning Market Offerings 71
5 Designing the Business Architecture 91
6 Building the Business Infrastructure and Capabilities 105
7 Designing the Marketing Activities 125
8 Designing the Operational Systems 143
9 Achieving Profits and Growth through Market Renewal 151
Notes 167
Index 181
About the Authors 193
vii
|
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| discipline | Wirtschaftswissenschaften |
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| isbn | 1578516005 |
| language | English |
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| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Marketing moves a new approach to profits, growth, and renewal Philip Kotler ; Dipak C. Jain ; Suvit Maesincee Boston, Mass. Harvard Business School Press 2002 XII, 193 S. txt rdacontent n rdamedia nc rdacarrier Administración de mercadeo Mercadeo Telemercadeo Wandel (DE-588)4234987-4 gnd rswk-swf Telemarketing (DE-588)4215401-7 gnd rswk-swf Neue Medien (DE-588)4196910-8 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Telemarketing (DE-588)4215401-7 s DE-604 Unternehmen (DE-588)4061963-1 s Neue Medien (DE-588)4196910-8 s Marketingstrategie (DE-588)4120697-6 s Wandel (DE-588)4234987-4 s DE-188 Jain, Dipak 1957- Sonstige (DE-588)123792053 oth Suvit Maesincee 1961- Verfasser (DE-588)124156444 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009679315&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kotler, Philip 1931- Suvit Maesincee 1961- Marketing moves a new approach to profits, growth, and renewal Administración de mercadeo Mercadeo Telemercadeo Wandel (DE-588)4234987-4 gnd Telemarketing (DE-588)4215401-7 gnd Neue Medien (DE-588)4196910-8 gnd Unternehmen (DE-588)4061963-1 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4234987-4 (DE-588)4215401-7 (DE-588)4196910-8 (DE-588)4061963-1 (DE-588)4120697-6 |
| title | Marketing moves a new approach to profits, growth, and renewal |
| title_auth | Marketing moves a new approach to profits, growth, and renewal |
| title_exact_search | Marketing moves a new approach to profits, growth, and renewal |
| title_full | Marketing moves a new approach to profits, growth, and renewal Philip Kotler ; Dipak C. Jain ; Suvit Maesincee |
| title_fullStr | Marketing moves a new approach to profits, growth, and renewal Philip Kotler ; Dipak C. Jain ; Suvit Maesincee |
| title_full_unstemmed | Marketing moves a new approach to profits, growth, and renewal Philip Kotler ; Dipak C. Jain ; Suvit Maesincee |
| title_short | Marketing moves |
| title_sort | marketing moves a new approach to profits growth and renewal |
| title_sub | a new approach to profits, growth, and renewal |
| topic | Administración de mercadeo Mercadeo Telemercadeo Wandel (DE-588)4234987-4 gnd Telemarketing (DE-588)4215401-7 gnd Neue Medien (DE-588)4196910-8 gnd Unternehmen (DE-588)4061963-1 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Administración de mercadeo Mercadeo Telemercadeo Wandel Telemarketing Neue Medien Unternehmen Marketingstrategie |
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