APA-Zitierstil (7. Ausg.)

Doyle, P. (2002). Marketing management and strategy (3. ed.). Financial Times, Prentice Hall.

Chicago-Zitierstil (17. Ausg.)

Doyle, Peter. Marketing Management and Strategy. 3. ed. Harlow ; Munich [u.a.]: Financial Times, Prentice Hall, 2002.

MLA-Zitierstil (9. Ausg.)

Doyle, Peter. Marketing Management and Strategy. 3. ed. Financial Times, Prentice Hall, 2002.