The 22 immutable laws of branding:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Harper Business
1999
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 179 S. |
| ISBN: | 0002570459 |
Staff View
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Record in the Search Index
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|---|---|
| adam_text | Contents
Introduction / I
1. The Law of Expansion / 9
2. The Law of Contraction / 17
3. The Law of Publicity / 25
4. The Law of Advertising / 33
5. The Law of the Word / 39
6. The Law of Credentials / 49
7. The Law of Quality / 57
8. The Law of the Category / 65
9. The Law of the Name / 73
10. The Law of Extensions / 79
vii
Contents
11. The Law of Fellowship / 89
12. The Law of the Generic / 97
13. The Law of the Company / 705
14. The Law of Subbrands / 7 73
15. The Law of Siblings / 7 79
16. The Law of Shape / 729
17 The Law of Color / 735
18. The Law of Borders / 743
19. The Law of Consistency / 753
20. The Law of Change / 759
21. The Law of Mortality / 765
22. The Law of Singularity / 777
Index / 773
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| indexdate | 2024-07-09T18:57:51Z |
| institution | BVB |
| isbn | 0002570459 |
| language | English |
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| physical | 179 S. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
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| publisher | Harper Business |
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| spelling | Ries, Al Verfasser aut The 22 immutable laws of branding Al Ries and Laura Ries The twenty-two immutable laws of branding Immutable laws of branding London Harper Business 1999 179 S. txt rdacontent n rdamedia nc rdacarrier Markenname (DE-588)4114513-6 gnd rswk-swf Namenbildung (DE-588)4250170-2 gnd rswk-swf Markenname (DE-588)4114513-6 s Namenbildung (DE-588)4250170-2 s DE-604 Ries, Laura Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009668148&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | The 22 immutable laws of branding |
| title_alt | The twenty-two immutable laws of branding Immutable laws of branding |
| title_auth | The 22 immutable laws of branding |
| title_exact_search | The 22 immutable laws of branding |
| title_full | The 22 immutable laws of branding Al Ries and Laura Ries |
| title_fullStr | The 22 immutable laws of branding Al Ries and Laura Ries |
| title_full_unstemmed | The 22 immutable laws of branding Al Ries and Laura Ries |
| title_short | The 22 immutable laws of branding |
| title_sort | the 22 immutable laws of branding |
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