Recreational and environmental markets for forest enterprises: a new approach towards marketability of public goods
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Wallingford [u.a.]
CABI Publ.
2001
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | IX, 541 S. graph. Darst. |
| ISBN: | 0851994806 |
Staff View
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Record in the Search Index
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| adam_text | RECREATIONAL AND ENVIRONMENTAL MARKETS FOR FOREST ENTERPRISES A NEW
APPROACH TOWARDS MARKETABILITY OF PUBLIC GOODS U. MANTAU INSTITUTE OF
WORLD FORESTRY DEPARTMENT OF ECONOMICS UNIVERSITY OF HAMBURG GERMANY M.
MERLO DEPARTMENT OF LAND AND AGRO-FORESTRY SYSTEMS UNIVERSITY OF PADUA
ITALY W. SEKOT INSTITUTE OF FOREST SECTOR POLICY AND ECONOMICS
UNIVERSITY FOR AGRICULTURAL SCIENCES AUSTRIA AND B. WELCKER INSTITUTE OF
WORLD FORESTRY DEPARTMENT OF ECONOMICS UNIVERSITY OF HAMBURG GERMANY
CABI PUBLISHING CONTENTS THE RES TEAM X PREFACE XI 1 THE RES PROJECT -
INTRODUCTION AND CONCLUSION 1 1.1 LEADING IDEAS AND BASIC ASSUMPTIONS OF
THE RES PROJECT 1 1.1.1 THE ECONOMIC SITUATION OF FORESTRY 1 1.1.2 THE
RES PROJECT 2 1.1.3 PRODUCT ECONOMICS - THE COMPLEX STRUCTURE OF
PRODUCTS 3 1.1.4 NON-MATERIAL VALUES IN THE MARKETING PROCESS 7 1.1.5
ACTIVE MARKET DEVELOPMENT - THE ROLE OF LAW, CONTRACTS AND ORGANIZATIONS
9 1.1.6 BEHAVIOUR - ABILITY AND WILLINGNESS TO ACT 11 1.2 SUMMARY AND
RECOMMENDATIONS 12 1.2.1 ECONOMIC STRATEGIES FOR TRANSFORMATION AND
PRODUCT DEVELOPMENT 12 1.2.2 MARKETING TOOLS FOR THE DEVELOPMENT OF RES
PRODUCTS 14 1.2.3 CONTRACTS AND ORGANIZATIONS AS A BASIS FOR MARKET
DEVELOPMENT 17 1.2.4 MANAGEMENT OF MULTIFUNCTIONAL FORESTS 19 1.2.5
DELIMITATION OF PROPERTY RIGHTS 22 1.2.6 PUBLIC ACCEPTANCE 24 1.3 NOTE
26 1.4 REFERENCES 27 2 CASE-STUDY ANALYSIS 29 2.1 THE THEORETICAL
APPROACH IN THE RES PROJECT 29 2.2 THE EMPIRICAL BASIS 30 2.3 THE
GENERAL TYPOLOGY OF THE RES CASE-STUDIES 31 2.4 CASE-STUDIES - GERMANY
32 2.5 CASE-STUDIES - ITALY 51 2.6 CASE-STUDIES - AUSTRIA 68 2.7
CASE-STUDIES - THE NETHERLANDS 80 2.8 NOTES 93 2.9 REFERENCES 93 3
ECONOMIC STRATEGIES FOR TRANSFORMATION AND PRODUCT DEVELOPMENT 95 3.1
INTRODUCTION 95 CONTENTS 3.2 ERGS AND RES PRODUCT CHARACTERIZATION 96
3.2.1 THE DEVELOPMENT OF THE THEORY OF PUBLIC GOODS 97 3.2.2
EXCLUDABILITY AND RIVALRY CRITERIA FOR DEFINING PUBLIC AND PRIVATE GOODS
100 3.2.3 THE CONTINUUM FROM PUBLIC TO PRIVATE GOODS: MIXED CASES 101
3.3 THE ERGS PROVIDED BY FORESTRY AS A CASE OF PUBLIC GOODS/
EXTERNALITIES 104 3.3.1 POSSIBLE RELATIONSHIP BETWEEN TIMBER PRODUCTION
AND ERGS 104 3.3.2 FROM SYSTEMATIC TO DYNAMIC ASPECTS OF PUBLIC GOODS
106 3.3.3 THE COMPLEMENTARITY BETWEEN ERGS AND RES PRODUCTS 107 3.4
DIVERSE ASPECTS OF THE CASE-STUDIES 110 3.4.1 OWNERSHIP AND MANAGEMENT
110 3.4.2 NEW AND EXISTING RES PRODUCTS 112 3.4.3 IDEAS, KNOW-HOW,
PERSONNEL, TRAINING COURSES AND FACILITIES 114 3.4.4 PROVISION OF
ADDITIONAL SERVICES AND MEANS OF PAYMENT 116 3.5 EMPIRICAL EVIDENCE OF
TRANSFORMATION/DEVELOPMENT STRATEGIES AND TECHNIQUES: INSTITUTIONAL
CHANGES AND/OR MARKETING TOOLS 117 3.5.1 QUANTIFICATION OF EXCLUDABILITY
AND RIVALRY 117 3.5.2 THE STATE OF ERGS (AND POTENTIAL RES PRODUCTS)
BEFORE TRANSFORMATION/DEVELOPMENT 119 3.5.3 THE STATE OF RES PRODUCTS
(PREVIOUSLY ERGS) AFTER TRANSFORMATION/DEVELOPMENT 121 3.5.4
TRANSFORMATION/DEVELOPMENT SUCCESS FACTORS AND FAILURES 123 3.5.5
MECHANISMS OF TRANSFORMATION/DEVELOPMENT 125 3.6
TRANSFORMATION/DEVELOPMENT PATHS: RES PRODUCTS RELATIONSHIP WITH
FOREST-SITE CONDITIONS 129 3.6.1 REFERENCE TO COUNTRY CASE-STUDIES 129
3.6.2 TOWARDS A SYNTHESIS OF TRANSFORMATION/DEVELOPMENT PATHS 130 3.7
CONCLUSIONS: PERSPECTIVES FOR REMUNERATION OF ERGS THROUGH
TRANSFORMATION/DEVELOPMENT OF RES PRODUCTS 133 3.8 RES PRODUCT TYPOLOGY
FOR MARKETING AND CONTRACTING ANALYSIS 135 3.8.1 NEED AND DEFINITION FOR
A SYSTEM OF RES CASE-STUDIES 135 3.8.2 BASIC APPROACHES OF PRODUCT
TYPOLOGIES 135 3.8.3 PARAMETERS OF THE TYPOLOGY MODEL USED 136 3.8.4
TYPOLOGY OF RES CASE-STUDIES ACCORDING TO PRODUCT GROUPS 141 3.9 NOTES
143 3.10 REFERENCES 145 MARKETING TOOLS FOR THE DEVELOPMENT OF RES
PRODUCTS 149 4.1 INTRODUCTION 149 4.2 THE STRATEGY OF MARKETING 149
4.2.1 BASIC SIGNIFICANCE OF MARKETING FOR RES PRODUCTS 149 4.2.2
STRATEGIC PRINCIPLES OF THE RES BUSINESS 158 4.3 THE OPERATIVE MARKETING
MIX 163 4.3.1 PRODUCT POLICY 164 4.3.2 DISTRIBUTION POLICY 177 4.3.3
PRICE POLICY 191 4.3.4 COMMUNICATION POLICY 202 4.4 SUMMARIZING
CONCLUSIONS 218 4.4.1 GENERAL BASICS OF SUCCESSFUL RES MARKETING 218
4.4.2 SECURING SUCCESS BY THE SURVEY AND USE OF INTERNAL AND EXTERNAL
INFLUENCES SUITABLE FOR THE TARGETED OBJECTIVE 219 CONTENTS 4.4.3 THE
FORMATION OF SUCCESS FACTORS BY THE MARKETING MIX 222 4.4.4 CONCLUDING
REMARKS 229 4.5 NOTES 230 4.6 REFERENCES 236 CONTRACTS AND ORGANIZATIONS
AS A BASIS OF MARKET DEVELOPMENT 239 5.1 THE REASON FOR ANALYSING
ECONOMIC INSTITUTIONS AND HOW TO DO IT 239 5.1.1 TARGETS OF THE STUDY
239 5.1.2 INSTITUTIONAL ECONOMICS AND NICHE MARKETS FOR RES PRODUCTS 240
5.1.3 TRANSACTION COSTS THEORY 242 5.2 CONTRACTS AS IMPORTANT FORMAL
INSTITUTIONS 245 5.2.1 CONTRACT MANAGEMENT 245 5.2.2 CONTRACT
NEGOTIATION 246 5.2.3 CONTRACT LAW 247 5.3 PRODUCT STRUCTURES,
DISTRIBUTION CHANNELS AND CONTRACTUAL COOPERATION IN DIFFERENT NICHE
MARKETS 250 5.3.1 TANGIBLE PRODUCTS AND TANGIBLE PRODUCTS WITH
NON-MATERIAL COMPONENTS 250 5.3.2 ACCOMMODATION POSSIBILITIES IN THE
FOREST 251 5.3.3 SEMINARS IN THE FOREST 254 5.3.4 ENVIRONMENTAL
SPONSORING 261 5.3.5 USE CONTRACTS WITH ORGANIZATIONS 265 5.3.6 OFFER OF
RECREATIONAL FACILITIES 275 5.4 TRANSACTION COSTS AND THEIR SOURCES WHEN
OFFERING RES PRODUCTS 276 5.4.1 EXAMPLES OF INITIATION COSTS 277 5.4.2
EXAMPLE OF CONTROLLING COSTS 286 5.5 TRANSACTION QUALITIES AND THEIR
INFLUENCE ON CONTRACT DESIGN 288 5.5.1 EXAMPLE: ACCOMMODATION
POSSIBILITIES 290 5.5.2 EXAMPLE: COOPERATION WITH OFFERERS OF SEMINARS
291 5.5.3 EXAMPLE: ENVIRONMENTAL SPONSORING 293 5.6 GENERAL CONCLUSIONS
295 5.6.1 INFLUENCE OF PRODUCT STRUCTURE AND TRANSACTION QUALITIES ON
CONTRACT DESIGN AND ARISING TRANSACTION COSTS 295 5.6.2 SUGGESTIONS FROM
A CONTRACTUAL POINT OF VIEW FOR DIMINISHING TRANSACTION COSTS OF FOREST
LANDOWNERS TO SUPPORT THE DEVELOPMENT OF NICHE MARKETS FOR RES PRODUCTS
303 5.7 SUMMARY 304 5.8 NOTES 304 5.9 REFERENCES 306 MULTIFUNCTIONAL
FOREST MANAGEMENT 309 6.1 PROJECT MANAGEMENT FOR RES PROJECTS 309 6.1.1
INTRODUCTION 309 6.1.2 PROJECTS AND PROJECT MANAGEMENT 310 6.1.3 PROJECT
ORGANIZATION FOR RES ACTIVITIES 315 6.1.4 PM PLANNING TOOLS RELEVANT FOR
RES PROJECTS 323 6.1.5 AN EXAMPLE * THE PROJECT HANDBOOK OF THE HEBALM
BEACH VOLLEYBALL CAMP 331 6.2 POTENTIAL ANALYSIS - A MULTIFUNCTIONAL
FOREST MANAGEMENT TOOL 334 6.2.1 INTRODUCTION 334 6.2.2 STRATEGIC
MANAGEMENT 337 VIII CONTENTS 6.2.3 TASKS AND METHODS OF PA 344 6.2.4
OPERATIONAL AND ENVIRONMENTAL ANALYSIS RELATED TO RES ACTIVITIES 346
6.2.5 ASPECTS OF THE ACQUISITION AND ASSESSMENT OF RES 348 6.2.6
RES-RELATED POTENTIAL ANALYSIS: PRACTICAL EXAMPLES 354 6.3 LAND-USE
POTENTIAL EVALUATION AND MULTIPLE LAND-USE PLANNING 363 6.3.1 GENERAL
PRINCIPLES 363 6.3.2 ONE LANDSCAPE, MANY IMAGES - LAND-USE POTENTIAL
EVALUATIONS 364 6.3.3 PRINCIPLES OF LAND-USE CONFLICT SOLUTION 366 6.3.4
PRACTICAL EXAMPLES OF LAND-USE POTENTIAL EVALUATION AND MULTIPLE
LAND-USE PLANNING 367 6.3.5 CONCLUSIONS 381 6.4 BUSINESS ORGANIZATION
AND ACCOUNTING 382 6.4.1 INTRODUCTION 382 6.4.2 FORMAL DELIMITATION OF
FORESTRY AND THE RES BUSINESS 382 6.4.3 FINANCING AND TAXATION OF RES
ACTIVITIES 387 6.4.4 DEALING WITH RES IN MANAGERIAL ACCOUNTING 392 6.4.5
SUMMARY 403 6.5 NOTES 404 6.6 REFERENCES 404 DELIMITATION OF PROPERTY
RIGHTS 409 7.1 BASIC RIGHTS RELEVANT FOR FOREST LAND USE IN GERMANY 409
7.1.1 PUBLIC RIGHTS OF FOREST USE 409 7.1.2 PROPERTY RIGHT 413 7.2
RELEVANCE OF FOREST LAW FOR RES PRODUCTS IN GERMANY 417 7.2.1 MAIN
STRUCTURE OF GERMAN FOREST LAW 417 7.2.2 ACCESS TO FORESTS IN GERMANY
418 7.2.3 RESTRICTIONS ON SPECIFIC FOREST USES BY GERMAN STATE LAW 422
7.2.4 AFFORESTATION 433 7.2.5 CONVERSION OF FOREST AREAS ACCORDING TO
GERMAN FOREST LAW 433 7.2.6 CONSTRUCTION OF RECREATIONAL FACILITIES
ACCORDING TO GERMAN PLANNING LAW 437 7.2.7 RESTRICTIONS ON PROTECTED
AREAS 441 7.2.8 INTRUSIONS IN NATURE AND LANDSCAPE BY GERMAN NATURE
CONSERVATION LAW 445 7.2.9 IDENTIFICATION OF RELEVANT LEGAL PROVISIONS
IN GERMANY 447 7.3 COMPARATIVE STUDY OF ACCESS RIGHTS IN DIFFERENT
COUNTRIES 449 7.3.1 AUSTRIAN RIGHT OF ACCESS 450 7.3.2 ACCESS TO FORESTS
IN ITALY 452 7.3.3 ACCESS TO FORESTS IN THE NETHERLANDS 455 7.3.4
COMPARATIVE REFLECTIONS 458 7.4 FINAL REFLECTIONS AND RECOMMENDATIONS
FOR GERMAN LEGISLATION 459 7.5 SUMMARY ! 460 7.6 GLOSSARY 462 7.7
REFERENCES L 462 FOREST POLICY ANALYSIS - EVALUATION STUDIES OF PUBLIC
ACCEPTANCE 465 8.1 PUBLIC ACCEPTANCE OF RES PRODUCTS IN THE NETHERLANDS
465 8.1.1 MOTIVATION I 465 8.1.2 LITERATURE RESEARCH AND CONCEPTUAL
FRAMEWORK 466 8.1.3 ON-SITE AND HOUSEHOLD SURVEYS 471 CONTENTS 8.1.4
ATTITUDE DEPENDENCIES 483 8.1.5 CONCLUSIONS 486 8.2 PUBLIC ACCEPTANCE OF
RES PRODUCTS IN GERMANY 490 8.2.1 INTRODUCTION 490 8.2.2 MATERIAL AND
METHODS 490 8.2.3 FOREST VISIT BEHAVIOUR IN GERMANY 491 8.2.4 ACCEPTANCE
OF FOREST OFFERS THE USER IS LIABLE TO PAY FOR 502 8.2.5 AN RES EXAMPLE
PRODUCT - MARKET CHANCES OF A FOREST BACKPACK 511 8.2.6 SUMMARY 515
8.3 NOTES 516 8.4 REFERENCES 517 INDEX 521
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| id | DE-604.BV014044432 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:56:39Z |
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| isbn | 0851994806 |
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| publisher | CABI Publ. |
| record_format | marc |
| spelling | Recreational and environmental markets for forest enterprises a new approach towards marketability of public goods U. Mantau ... Wallingford [u.a.] CABI Publ. 2001 IX, 541 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Bosbouw gtt Economische aspecten gtt Exploitatie gtt Forêts - Aspect économique - Europe Forêts - Polyvalence - Europe Marketing gtt Produits forestiers - Marketing - Europe Recreatie gtt Wirtschaft Forest products Europe Marketing Forests and forestry Economic aspects Europe Forests and forestry Multiple use Europe Vermarktung (DE-588)4121857-7 gnd rswk-swf Wald (DE-588)4064354-2 gnd rswk-swf Erholungsgebiet (DE-588)4015263-7 gnd rswk-swf Forstprodukt (DE-588)4272528-8 gnd rswk-swf Europa Wald (DE-588)4064354-2 s Erholungsgebiet (DE-588)4015263-7 s Vermarktung (DE-588)4121857-7 s DE-604 Forstprodukt (DE-588)4272528-8 s Mantau, Udo 1950- Sonstige (DE-588)108959783 oth GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009617224&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Recreational and environmental markets for forest enterprises a new approach towards marketability of public goods Bosbouw gtt Economische aspecten gtt Exploitatie gtt Forêts - Aspect économique - Europe Forêts - Polyvalence - Europe Marketing gtt Produits forestiers - Marketing - Europe Recreatie gtt Wirtschaft Forest products Europe Marketing Forests and forestry Economic aspects Europe Forests and forestry Multiple use Europe Vermarktung (DE-588)4121857-7 gnd Wald (DE-588)4064354-2 gnd Erholungsgebiet (DE-588)4015263-7 gnd Forstprodukt (DE-588)4272528-8 gnd |
| subject_GND | (DE-588)4121857-7 (DE-588)4064354-2 (DE-588)4015263-7 (DE-588)4272528-8 |
| title | Recreational and environmental markets for forest enterprises a new approach towards marketability of public goods |
| title_auth | Recreational and environmental markets for forest enterprises a new approach towards marketability of public goods |
| title_exact_search | Recreational and environmental markets for forest enterprises a new approach towards marketability of public goods |
| title_full | Recreational and environmental markets for forest enterprises a new approach towards marketability of public goods U. Mantau ... |
| title_fullStr | Recreational and environmental markets for forest enterprises a new approach towards marketability of public goods U. Mantau ... |
| title_full_unstemmed | Recreational and environmental markets for forest enterprises a new approach towards marketability of public goods U. Mantau ... |
| title_short | Recreational and environmental markets for forest enterprises |
| title_sort | recreational and environmental markets for forest enterprises a new approach towards marketability of public goods |
| title_sub | a new approach towards marketability of public goods |
| topic | Bosbouw gtt Economische aspecten gtt Exploitatie gtt Forêts - Aspect économique - Europe Forêts - Polyvalence - Europe Marketing gtt Produits forestiers - Marketing - Europe Recreatie gtt Wirtschaft Forest products Europe Marketing Forests and forestry Economic aspects Europe Forests and forestry Multiple use Europe Vermarktung (DE-588)4121857-7 gnd Wald (DE-588)4064354-2 gnd Erholungsgebiet (DE-588)4015263-7 gnd Forstprodukt (DE-588)4272528-8 gnd |
| topic_facet | Bosbouw Economische aspecten Exploitatie Forêts - Aspect économique - Europe Forêts - Polyvalence - Europe Marketing Produits forestiers - Marketing - Europe Recreatie Wirtschaft Forest products Europe Marketing Forests and forestry Economic aspects Europe Forests and forestry Multiple use Europe Vermarktung Wald Erholungsgebiet Forstprodukt Europa |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009617224&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT mantauudo recreationalandenvironmentalmarketsforforestenterprisesanewapproachtowardsmarketabilityofpublicgoods |