Holdings: Strategic marketing

Strategic marketing: planning and control

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Bibliographic Details
Main Authors:	Drummond, Graeme (Author), Ensor, John (Author)
Format:	Book
Language:	English
Published:	Oxford [u.a.] Butterworth Heinemann 2001
Edition:	2. ed.
Series:	The Chartered Institute of Marketing Butterworth-Heinemann marketing series
Subjects:	Marketing Strategische planning Marketing > Decision making Marketing > Management Marketing > Planning Strategisches Management
Physical Description:	XIV, 304 S. graph. Darst.
ISBN:	0750652365

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MARC


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Record in the Search Index

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illustrated	Illustrated
indexdate	2024-07-09T18:55:50Z
institution	BVB
isbn	0750652365
language	English
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owner	DE-703
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physical	XIV, 304 S. graph. Darst.
publishDate	2001
publishDateSearch	2001
publishDateSort	2001
publisher	Butterworth Heinemann
record_format	marc
series2	The Chartered Institute of Marketing Butterworth-Heinemann marketing series
spelling	Drummond, Graeme Verfasser aut Strategic marketing planning and control Graeme Drummond ; John Ensor 2. ed. Oxford [u.a.] Butterworth Heinemann 2001 XIV, 304 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Chartered Institute of Marketing Butterworth-Heinemann marketing series Marketing gtt Strategische planning gtt Marketing Decision making Marketing Management Marketing Planning Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Ensor, John Verfasser aut
spellingShingle	Drummond, Graeme Ensor, John Strategic marketing planning and control Marketing gtt Strategische planning gtt Marketing Decision making Marketing Management Marketing Planning Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4124261-0
title	Strategic marketing planning and control
title_auth	Strategic marketing planning and control
title_exact_search	Strategic marketing planning and control
title_full	Strategic marketing planning and control Graeme Drummond ; John Ensor
title_fullStr	Strategic marketing planning and control Graeme Drummond ; John Ensor
title_full_unstemmed	Strategic marketing planning and control Graeme Drummond ; John Ensor
title_short	Strategic marketing
title_sort	strategic marketing planning and control
title_sub	planning and control
topic	Marketing gtt Strategische planning gtt Marketing Decision making Marketing Management Marketing Planning Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd
topic_facet	Marketing Strategische planning Marketing Decision making Marketing Management Marketing Planning Strategisches Management
work_keys_str_mv	AT drummondgraeme strategicmarketingplanningandcontrol AT ensorjohn strategicmarketingplanningandcontrol

Holdings

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