Strategic marketing: planning and control
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Butterworth Heinemann
2001
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | The Chartered Institute of Marketing Butterworth-Heinemann marketing series
|
| Schlagworte: | |
| Beschreibung: | XIV, 304 S. graph. Darst. |
| ISBN: | 0750652365 |
Internformat
MARC
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| 100 | 1 | |a Drummond, Graeme |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing |b planning and control |c Graeme Drummond ; John Ensor |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Oxford [u.a.] |b Butterworth Heinemann |c 2001 | |
| 300 | |a XIV, 304 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Chartered Institute of Marketing Butterworth-Heinemann marketing series | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Strategische planning |2 gtt | |
| 650 | 4 | |a Marketing |x Decision making | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Marketing |x Planning | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Ensor, John |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009583075 | ||
Datensatz im Suchindex
| _version_ | 1804128853374795776 |
|---|---|
| any_adam_object | |
| author | Drummond, Graeme Ensor, John |
| author_facet | Drummond, Graeme Ensor, John |
| author_role | aut aut |
| author_sort | Drummond, Graeme |
| author_variant | g d gd j e je |
| building | Verbundindex |
| bvnumber | BV013999132 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.135 |
| callnumber-search | HF5415.135 |
| callnumber-sort | HF 45415.135 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)45828301 (DE-599)BVBBV013999132 |
| dewey-full | 658.84 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.84 658.802 |
| dewey-search | 658.84 658.802 |
| dewey-sort | 3658.84 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV013999132 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:55:50Z |
| institution | BVB |
| isbn | 0750652365 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009583075 |
| oclc_num | 45828301 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | XIV, 304 S. graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Butterworth Heinemann |
| record_format | marc |
| series2 | The Chartered Institute of Marketing Butterworth-Heinemann marketing series |
| spelling | Drummond, Graeme Verfasser aut Strategic marketing planning and control Graeme Drummond ; John Ensor 2. ed. Oxford [u.a.] Butterworth Heinemann 2001 XIV, 304 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Chartered Institute of Marketing Butterworth-Heinemann marketing series Marketing gtt Strategische planning gtt Marketing Decision making Marketing Management Marketing Planning Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Ensor, John Verfasser aut |
| spellingShingle | Drummond, Graeme Ensor, John Strategic marketing planning and control Marketing gtt Strategische planning gtt Marketing Decision making Marketing Management Marketing Planning Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 |
| title | Strategic marketing planning and control |
| title_auth | Strategic marketing planning and control |
| title_exact_search | Strategic marketing planning and control |
| title_full | Strategic marketing planning and control Graeme Drummond ; John Ensor |
| title_fullStr | Strategic marketing planning and control Graeme Drummond ; John Ensor |
| title_full_unstemmed | Strategic marketing planning and control Graeme Drummond ; John Ensor |
| title_short | Strategic marketing |
| title_sort | strategic marketing planning and control |
| title_sub | planning and control |
| topic | Marketing gtt Strategische planning gtt Marketing Decision making Marketing Management Marketing Planning Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing Strategische planning Marketing Decision making Marketing Management Marketing Planning Strategisches Management |
| work_keys_str_mv | AT drummondgraeme strategicmarketingplanningandcontrol AT ensorjohn strategicmarketingplanningandcontrol |