APA (7th ed.) Citation

Rogers, S. C. (2001). Marketing strategies, tactics, and techniques: A handbook for practitioners (1. publ.). Quorum Books.

Chicago Style (17th ed.) Citation

Rogers, Stuart C. Marketing Strategies, Tactics, and Techniques: A Handbook for Practitioners. 1. publ. Westport, Conn: Quorum Books, 2001.

MLA (9th ed.) Citation

Rogers, Stuart C. Marketing Strategies, Tactics, and Techniques: A Handbook for Practitioners. 1. publ. Quorum Books, 2001.