APA (7th ed.) Citation

(2001). Principles of marketing (3. Europ. ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Principles of Marketing. 3. Europ. ed. Harlow [u.a.]: Prentice Hall, 2001.

MLA (9th ed.) Citation

Principles of Marketing. 3. Europ. ed. Prentice Hall, 2001.