Smart things to know about e-business:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Capstone
2002
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Instant knowlegde
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVIII, 258 S. Ill. |
| ISBN: | 184112169X |
Internformat
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| 245 | 1 | 0 | |a Smart things to know about e-business |c Mike Cunningham |
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Datensatz im Suchindex
| _version_ | 1804128812641812480 |
|---|---|
| adam_text | Contents
What is Smart? ix
Preface xi
1 E Business The History of the Internet So Far 1
2 Think E Business Think Change! 29
3 E Business Technologies that Matter 55
4 Electronic Consumers Attracting, Predicting and
Engaging Them 75
5 B2B Business to Business E Business
(It s Not Just About Consumers) 113
6 Building Your Own Strategy 1 55
7 Making it Happen Doing E Business 181
8 Using Technology in the Enterprise How Executives
Can Change Their Organizations 215
Recommended Reading 231
Glossary 233
Index 253
|
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| isbn | 184112169X |
| language | English |
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| title | Smart things to know about e-business |
| title_auth | Smart things to know about e-business |
| title_exact_search | Smart things to know about e-business |
| title_full | Smart things to know about e-business Mike Cunningham |
| title_fullStr | Smart things to know about e-business Mike Cunningham |
| title_full_unstemmed | Smart things to know about e-business Mike Cunningham |
| title_short | Smart things to know about e-business |
| title_sort | smart things to know about e business |
| topic | Electronic commerce World Wide Web (DE-588)4363898-3 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Electronic commerce World Wide Web Electronic Commerce Einführung |
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