Data warehousing and business intelligence for e-commerce:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
San Francisco [u.a.]
Morgan Kaufmann Publ.
2001
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXI, 287 S. graph. Darst. |
| ISBN: | 1558607137 |
Internformat
MARC
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| 100 | 1 | |a Simon, Alan R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Data warehousing and business intelligence for e-commerce |c Alan R. Simon ; Steven L. Shaffer |
| 264 | 1 | |a San Francisco [u.a.] |b Morgan Kaufmann Publ. |c 2001 | |
| 300 | |a XXI, 287 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Business intelligence | |
| 650 | 4 | |a Data warehousing | |
| 650 | 4 | |a Electronic commerce | |
| 650 | 4 | |a Industrial marketing | |
| 650 | 0 | 7 | |a Data-Warehouse-Konzept |0 (DE-588)4406462-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Electronic Commerce |0 (DE-588)4592128-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Electronic Commerce |0 (DE-588)4592128-3 |D s |
| 689 | 0 | 1 | |a Data-Warehouse-Konzept |0 (DE-588)4406462-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Shaffer, Steven L. |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009543646&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-009543646 | |
Datensatz im Suchindex
| _version_ | 1814781845106065408 |
|---|---|
| adam_text |
Contents
Foreword vii
Preface xix
Part I: Foundations: Concepts and Business Models i
Chapter 1: Background, Terminology, Opportunity,
and Challenges 3
Background: A Look Back at the 1990s 4
ERP Applications Take Hold 5
CRM Catches On 6
Organizations Pursue Data Warehousing to Provide Business Intelligence 7
The Internet Evolves to a Phenomenally Successful e Commerce Engine 8
Terminology and Discussion 9
Data Warehousing Terminolog 9
Customer Relationship Management Terminology 12
Internet Terminology 15
Opportunity 16
Challenges 27
Discipline Centric Views 27
Dot com Spin offs 29
Operating at "Internet Time" 29
Overcoming the Challenges 29
Summary 30
Contents
Chapter 2: Business to Consumer Data Warehousing 33
B2C Business Models 34
Basic Product Selling 34
Selling Services 38
Product and Service Packaging and Brokering 40
Portals and Communities 41
Supporting Site for Traditional Channels 42
Classifying a B2C Business 43
A Data Warehousing Content Framework for e Commerce 46
B2C Data Warehousing Needs 50
Customer Focused Data Warehousing and Business Intelligence 51
Operationally Focused Data Warehousing and Business Intelligence 59
Summary 59
Chapter 3: Data Warehousing for Consumer to Consumer and
Consumer to Business Models 61
Why the Distinction? 61
C2C Business Models 63
Online Auction Sites 63
C2B Business Models 66
A Closer Look at Integrating Business Intelligence into a
C2C Business Model 67
Summary 72
Chapter 4: Business to Business Data Warehousing 75
B2B Business Models 76
Supply Chain Oriented B2B 76
Marketplace Centric B2B 78
Hybrid B2B Models 80
Contents
More about Business Intelligence Models for B2B 81
Basic Customer Intelligence 81
e Marketplace Intelligence 85
Value Chain Intelligence 86
Summary 86
Chapter 5: e Government and Data Warehousing 91
Government to Citizen e Commerce Models 92
G2C Data Warehousing Implications 94
Click and Mortar Environments 94
Necessity of a Complete "Customer Database" 95
Geographic Boundaries 104
Point Solution vs. Enterprise Data Warehousing 105
Government Specific Business Intelligence Metrics 107
Business to Government e Commerce Models 107
B2G Data Warehousing Implications 109
Bids and Awards 109
Ongoing Supply Chain Operations 111
Marketplaces and Exchanges 113
Summary 113
Chapter 6: Business to Employee Models and
Data Warehousing 115
The ERP Link 116
Matching Employees with Appropriate Services 117
Analyzing B2E Data 119
Click and Mortar Environments 119
Summary 120
Contents
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Part II: Building Blocks, Challenges, and Solutions 122
Chapter 7: Core Technologies and Building Blocks 125
Internet Protocols and Environment 127
HyperText Markup Language (HTML) 127
Hypertext Transport Protocol (HTTP) 129
Extensible Markup Language (XML) 130
Cookies 132
Wireless Access Protocol (WAP) and Wireless Markup Language (WML) 133
SSL 135
Database Technology 136
Relational Database Technology 136
Nonrelational Database Technology 137
e Commerce Data Warehousing Implications 137
Application Development and Integration 138
Extraction, Transformation, and Loading (ETL) Tools 139
Messaging Oriented Middleweave (MOM) 139
Publish and Subscribe 140
Directory Services 141
Intelligent Agents 142
Web Servers 142
Application Servers 144
ASPs 147
Procedural Logic 148
e Commerce Data Warehousing Implications 149
Vendor Web Development Platforms 150
IBM 150
Microsoft 154
Allaire (Cold Fusion) 155
Networking, Communications, and Protocols 158
LANs (Ethernet) . 159
Interface Devices 160
Wide Area Networks (WANs) 163
Internet Specific Networking 165
Contents
User Facing Technology 168
Web Browsers 168
Personal Digital Assistants (PDAs) 169
e Commerce Data Warehousing Implications 169
Summary 170
Chapter 8: Products for e Commerce Intelligence 173
Vignette 174
The V/5 e Business Platform 174
Relationship Marketing Server Overview 174
V/5 Relationship Marketing Server Architecture 177
Ithena 178
Ithena e CI Premise 179
Key Concepts in Ithena e CI 179
Ithena e CI Architecture 182
Ithena e CI in Other e Commerce Business Models 183
Revenio Dialog 183
Dialog Marketing Premise 184
A Simple Example of Dialog Marketing 184
Underlying Data Warehousing Environment 187
Designing and Building the Dialog Marketing Environment 189
Supported e Commerce Business Models 190
Summary 191
Chapter 9: Data Quality and Integrity Issues 193
A Brief Overview of Data Quality and Data Warehousing 193
B2C Considerations and Complications 197
B2B Considerations and Complications 198
Solving the Data Quality Problem, Part 1: Source Data Analysis 200
Solving the Data Quality Problem, Part 2: Operationalizing Data
Quality and Integrity 203
Summary 207
Contents
Chapter 10: Information Privacy and Systems Security Issues
for e Commerce Environments 209
e Commerce Foundations That Underlie Privacy and Security Needs ¦ • ¦ • 211
Acting on Personalization Information Buying and Selling Collections of Information 2
712
Information Accessibility via the Internet
Information Privacy—Are There Any Protections? 213
The Current State of Web Site Privacy 214
How Can Information Be Collected? A Discussion of Cookies 215
The Purpose of Cookies Cookies and Consumer Targeting Cookies—Fundamental Privacy Risks Cookie Application Development Vulnerabilities Cookies and Internet Privacy The Conflict between Web Advertising and Privacy 2
Cookies—Where Are We Going from Here? 721
Platform for Privacy Preferences Project
222
Internet Aggregation Services
223
Access to Government Information
Privacy—Where Do We Go from Here? 224
Security for e Commerce
Developing an e Commerce Security Strategy 22
Security Policy Risk Analysis e Commerce Threats Attack Methods 229
The "Insider" Threat 712
Security Countermeasures and Approaches
Security Administration Security Processes and Procedures Security Education 234
Encryption
Contents x
e Commerce Data Warehousing Implications 238
Privacy 238
Security 240
Summary 241
Chapter 11: Solutions Architecture Case Study 243
The Current (Pre e Commerce) Acme Computer Business Model 244
Acme's Business Operations: Current and Desired States 245
Strategy Decisions 253
Acme's e Commerce Data Warehousing Strategy 255
e Commerce Solutions Architecture 257
Infrastructure Architecture 257
B2C Software and Applications Architecture 259
More about the Acme Computer Data Warehousing Environment 262
B2B Architecture 265
Human Resources Initiatives 266
Summary 266
Index 269 |
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| discipline | Informatik Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-11-04T09:00:35Z |
| institution | BVB |
| isbn | 1558607137 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009543646 |
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| physical | XXI, 287 S. graph. Darst. |
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| spelling | Simon, Alan R. Verfasser aut Data warehousing and business intelligence for e-commerce Alan R. Simon ; Steven L. Shaffer San Francisco [u.a.] Morgan Kaufmann Publ. 2001 XXI, 287 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Business intelligence Data warehousing Electronic commerce Industrial marketing Data-Warehouse-Konzept (DE-588)4406462-7 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Data-Warehouse-Konzept (DE-588)4406462-7 s DE-604 Shaffer, Steven L. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009543646&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Simon, Alan R. Shaffer, Steven L. Data warehousing and business intelligence for e-commerce Business intelligence Data warehousing Electronic commerce Industrial marketing Data-Warehouse-Konzept (DE-588)4406462-7 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4406462-7 (DE-588)4592128-3 |
| title | Data warehousing and business intelligence for e-commerce |
| title_auth | Data warehousing and business intelligence for e-commerce |
| title_exact_search | Data warehousing and business intelligence for e-commerce |
| title_full | Data warehousing and business intelligence for e-commerce Alan R. Simon ; Steven L. Shaffer |
| title_fullStr | Data warehousing and business intelligence for e-commerce Alan R. Simon ; Steven L. Shaffer |
| title_full_unstemmed | Data warehousing and business intelligence for e-commerce Alan R. Simon ; Steven L. Shaffer |
| title_short | Data warehousing and business intelligence for e-commerce |
| title_sort | data warehousing and business intelligence for e commerce |
| topic | Business intelligence Data warehousing Electronic commerce Industrial marketing Data-Warehouse-Konzept (DE-588)4406462-7 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Business intelligence Data warehousing Electronic commerce Industrial marketing Data-Warehouse-Konzept Electronic Commerce |
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