Internet marketing research: theory and pracitce
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hershey
Idea Group Publ.
2001
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | II, 261 S. graph. Darst. |
| ISBN: | 1878289977 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804128789861498880 |
|---|---|
| adam_text | Internet Marketing Research:
Theory and Practice
Table of Contents
Preface i
Ook Lee, University of Queensland, Australia
1 Online Marketing Strategies in the Information Economy:
A Comparative Analysis 1
Bharat Rao, Institute for Technology and Enterprise,
Polytechnic University, USA
Louis Minakakis, Chase Manhattan Bank, USA
2 Leveraging Online Information to Build Customer
Relationships 15
Christian Bauer, Working Systems Solutions,
Western Australia
Arno Scharl, Vienna University of Economics and
Business Administration, Austria
3 The Evolution of Web Marketing Practice 31
Malu Roldan, San Jose State University, USA
4 Pricing Strategies for Digital Books: Issues and
Directions for Research 47
P. K. Kannan, University of Maryland, USA
Barbara Kline Pope, National Academy of Press, USA
Eva Guterres, University of Maryland, USA
5 Factors Influencing Marketing Performance
On the Web 61
Ashok Ranchhod, Julie Tinson, and Fan Zhou
Southampton Business School, UK
6 Positioning in Cyberspace: Evaluating Telecom
Web Sites Using Correspondence Analysis 77
Pierre Berthon, University of Bath, UK,
Leyland Pitt, Michael Ewing, Nimal Jayaratna,
and B. Ramaseshan, Curtin University of Technology, Western
Australia
7 Investigating Social Motivations for Internet Use 93
Thomas F. Stafford, Texas Woman s University, USA
Maria Royne Stafford, University of North Texas, USA
8 Turning Browsers into Buyers: User Interface
Design Issues for Electronic Commerce 108
Rex Eugene Pereira, Drake University, USA
9 41: A New Premise for Marketing Online 150
Amit Pazgal and Sandeep Sikka
Washington University, USA
10 Exploring Consumers Willingness to Contribute
to Internet Web Sites 176
Benedict G.C. Dellaert
Tilburg University, The Netherlands
11 The Theory Behind the Role of Leverage and the
Strategic Alignment of Organisations While Creating
New Markets (Internet Marketing and E Commerce)... 187
S.I. Lubbe, Vista University, South Africa
12 Beyond CPMs and Clickthroughs: Understanding
Consumer Interaction with Web Advertising 209
Patrali Chatterjee, Rutgers University
13 Comparing Consumer Purchase Behavior on the
Internet and in Brick and Mortar Stores:
An Overview of Recent Research 218
Jie Zhang, University of Michigan, USA
14 Satisfaction, Frustration, and Delight: A Framework
for Understanding How Consumers Interact
with Web Sites 231
Jennifer Edson Escalas, University of Arizona, USA
Kapil Jain, University of Arizona, USA
Judi E. Strebel, San Francisco State University, USA
About the Authors 252
Index 259
|
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| ctrlnum | (OCoLC)45460902 (DE-599)BVBBV013944661 |
| dewey-full | 658.8/4 658.8/421 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| dewey-search | 658.8/4 658.8/4 21 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV013944661 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:54:50Z |
| institution | BVB |
| isbn | 1878289977 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009541538 |
| oclc_num | 45460902 |
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| owner | DE-N2 DE-521 |
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| physical | II, 261 S. graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Idea Group Publ. |
| record_format | marc |
| spelling | Lee, Ook Verfasser aut Internet marketing research theory and pracitce Ook Lee Hershey Idea Group Publ. 2001 II, 261 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing sur Internet Internet marketing Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009541538&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Lee, Ook Internet marketing research theory and pracitce Marketing sur Internet Internet marketing Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7706419-7 |
| title | Internet marketing research theory and pracitce |
| title_auth | Internet marketing research theory and pracitce |
| title_exact_search | Internet marketing research theory and pracitce |
| title_full | Internet marketing research theory and pracitce Ook Lee |
| title_fullStr | Internet marketing research theory and pracitce Ook Lee |
| title_full_unstemmed | Internet marketing research theory and pracitce Ook Lee |
| title_short | Internet marketing research |
| title_sort | internet marketing research theory and pracitce |
| title_sub | theory and pracitce |
| topic | Marketing sur Internet Internet marketing Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Marketing sur Internet Internet marketing Online-Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009541538&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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