Strategic market management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Wiley
2001
|
| Ausgabe: | 6. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 338 S. graph. Darst. |
| ISBN: | 0471415723 |
Internformat
MARC
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| 245 | 1 | 0 | |a Strategic market management |c David A. Aaker |
| 250 | |a 6. ed. | ||
| 264 | 1 | |a New York [u.a.] |b Wiley |c 2001 | |
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Datensatz im Suchindex
| _version_ | 1804128768906756096 |
|---|---|
| adam_text | CmrtT) —
introduction and overview
Chapter I Business Strategy: The Concept and Trends in Its Management 3
What Is a Business Strategy? 4
Strategic Thrusts — The Route to SCAs 6
A Strategic Business Unit 8
Strategic Market Management: A Historical Perspective 8
Strategic Market Management: Characteristics and Trends 12
Why Strategic Market Management? 15
Chapter 2 Strategic Market Management: An Overview 18
External Analysis 19
Internal Analysis 24
Creating a Vision for the Business 26
Strategy Identification and Selection 28
Selecting among Strategic Alternatives 32
The Process 33
CpartT) — strategic analysis
Chapter 3 External and Customer Analysis 37
External Analysis 37
The Scope of Customer Analysis 42
Segmentation 42
Customer Motivations 47
Unmet Needs 52
Chapter 4 Competitor Analysis 56
Identifying Competitors — Customer Based Approaches 57
Identifying Competitors — Strategic Groups 59
Potential Competitors 61
Competitor Analysis — Understanding Competitors 62
Competitor Strengths and Weaknesses 66
Obtaining Information on Competitors 72
xi
Chapter 5 Market Analysis 76
Dimensions of a Market Analysis 77
Actual and Potential Market Size 78
Market Growth 79
Market Profitability Analysis 82
Cost Structure 85
Distribution Systems 86
Market Trends 87
Key Success Factors — Bases of Competition 88
Risks in High Growth Markets 89
Chapter 6 Environmental Analysis and Strategic Uncertainty 96
Dimensions of Environmental Analysis 97
Dealing with Strategic Uncertainty 103
Impact Analysis — Assessing the Impact of Strategic
Uncertainties 104
Scenario Analysis 106
Chapter 7 Internal Analysis 111
Financial Performance — Sales and Profitability 112
Performance Measurement — Beyond Profitability 115
Determinants of Strategic Options 119
From Analysis to Strategy 122
Business Portfolio Analysis 122
Appendix: Projecting Cash Flow — Sources and Uses
of Funds 127
(JakfJ) ALTERNATIVE BUSINESS STRATEGIES
Chapter 8 Obtaining a Sustainable Competitive Advantage 133
The Sustainable Competitive Advantage 134
The Role of Synergy 139
Strategic Vision versus Strategic Opportunism 142
A Dynamic Vision 149
Chapter 9 Differentiation Strategies 154
Successful Differentiation Strategies 155
The Quality Option 157
Building Strong Brands 164
Chapter 10 Cost, Focus, and the Preemptive Move 172
Low Cost Strategies 172
Focus Strategies 180
The Preemptive Move 183
Chapter 11 Strategic Positioning 192
The Role of the Strategic Position 193
Strategic Position Options 200
Developing and Selecting a Strategic Position 209
Chapter 12 Growth Strategies: Penetration, Product Market Expansion,
Vertical Integration, and the Big Idea 212
Growth in Existing Product Markets 213
Product Development for the Existing Market 217
Market Development Using Existing Products 221
Vertical Integration Strategies 223
Entry Into a Profitable Business Area 225
Risks of Managing a Different Business 226
The Big Idea 227
Chapter 13 Diversification 231
Related Diversification 232
The Mirage of Synergy 237
Unrelated Diversification 239
Entry Strategies 245
Chapter 14 Strategies in Declining and Hostile Markets 250
Creating Growth in Declining Industries 251
Be the Profitable Survivor 253
Milk or Harvest 254
Divestment or Liquidation 256
Selecting the Right Strategy for the Declining
Environment 258
Hostile Markets 260
Chapter 15 Global Strategies 266
Motivations Underlying Global Strategies 267
Standardization versus Customization 271
Strategic Alliances 273
Global Leadership Not Global Brands 275
Strategic Alliances 277
(JwrrT) IMPLEMENTATION
Chapter 16 Implementation 287
A Conceptual Framework 288
Structure 288
Systems 291
People 292
Culture 294
Obtaining Strategic Congruence 298
Organizing for Innovation 302
A Recap of Strategic Market Management 305
Appendix: Planning Forms 309
Index 323
|
| any_adam_object | 1 |
| author | Aaker, David A. 1938- |
| author_GND | (DE-588)123018641 |
| author_facet | Aaker, David A. 1938- |
| author_role | aut |
| author_sort | Aaker, David A. 1938- |
| author_variant | d a a da daa |
| building | Verbundindex |
| bvnumber | BV013924161 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 320 QP 600 QP 612 |
| ctrlnum | (OCoLC)248415940 (DE-599)BVBBV013924161 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 6. ed. |
| format | Book |
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| id | DE-604.BV013924161 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:54:30Z |
| institution | BVB |
| isbn | 0471415723 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009528135 |
| oclc_num | 248415940 |
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| physical | XIV, 338 S. graph. Darst. |
| publishDate | 2001 |
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| publishDateSort | 2001 |
| publisher | Wiley |
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| spelling | Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Strategic market management David A. Aaker 6. ed. New York [u.a.] Wiley 2001 XIV, 338 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Strategisches Management (DE-588)4124261-0 gnd rswk-swf Markt (DE-588)4037621-7 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Marketingmanagement (DE-588)4168907-0 s DE-188 Markt (DE-588)4037621-7 s 1\p DE-604 Marketingstrategie (DE-588)4120697-6 s Management (DE-588)4037278-9 s 2\p DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009528135&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Aaker, David A. 1938- Strategic market management Strategisches Management (DE-588)4124261-0 gnd Markt (DE-588)4037621-7 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4037621-7 (DE-588)4168907-0 (DE-588)4120697-6 (DE-588)4037589-4 (DE-588)4037278-9 |
| title | Strategic market management |
| title_auth | Strategic market management |
| title_exact_search | Strategic market management |
| title_full | Strategic market management David A. Aaker |
| title_fullStr | Strategic market management David A. Aaker |
| title_full_unstemmed | Strategic market management David A. Aaker |
| title_short | Strategic market management |
| title_sort | strategic market management |
| topic | Strategisches Management (DE-588)4124261-0 gnd Markt (DE-588)4037621-7 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Strategisches Management Markt Marketingmanagement Marketingstrategie Marketing Management |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009528135&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT aakerdavida strategicmarketmanagement |