The interactive marketplace:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
MacGraw-Hill
2001
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | X, 240 S. graph. Darst. |
| ISBN: | 0071363432 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV013913621 | ||
| 003 | DE-604 | ||
| 005 | 20011126 | ||
| 007 | t | ||
| 008 | 010917s2001 d||| |||| 00||| eng d | ||
| 020 | |a 0071363432 |9 0-07-136343-2 | ||
| 035 | |a (OCoLC)247284026 | ||
| 035 | |a (DE-599)BVBBV013913621 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 | ||
| 050 | 0 | |a HF5548.32 | |
| 082 | 0 | |a 658.8/4 | |
| 084 | |a QR 700 |0 (DE-625)142074: |2 rvk | ||
| 100 | 1 | |a Brown, Keith |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The interactive marketplace |c Keith Brown |
| 264 | 1 | |a New York [u.a.] |b MacGraw-Hill |c 2001 | |
| 300 | |a X, 240 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Electronic Commerce |0 (DE-588)4592128-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Electronic Commerce |0 (DE-588)4592128-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009519661&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009519661 | ||
Record in the Search Index
| _version_ | 1804128756161314816 |
|---|---|
| adam_text | Contents
Acknowledgments ix
Introduction 1
I The Rise of Interactivity 15
2 Being Controlled 37
3 One to One Marketing, One to One Service 67
*§ Mass Customization: All Products One of a Kind 103
*} Everything Is a Commodity; Nothing Is a Commodity 131
P Delivering the Whole Product 157
/ The Death of Competition as We Know It 189
3 The Vortex Effect 211
*f Community Is the End Game 231
Index 237
vii
|
| any_adam_object | 1 |
| author | Brown, Keith |
| author_facet | Brown, Keith |
| author_role | aut |
| author_sort | Brown, Keith |
| author_variant | k b kb |
| building | Verbundindex |
| bvnumber | BV013913621 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5548 |
| callnumber-raw | HF5548.32 |
| callnumber-search | HF5548.32 |
| callnumber-sort | HF 45548.32 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QR 700 |
| ctrlnum | (OCoLC)247284026 (DE-599)BVBBV013913621 |
| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01191nam a2200337 c 4500</leader><controlfield tag="001">BV013913621</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20011126 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">010917s2001 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0071363432</subfield><subfield code="9">0-07-136343-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)247284026</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV013913621</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5548.32</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/4</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QR 700</subfield><subfield code="0">(DE-625)142074:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Brown, Keith</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The interactive marketplace</subfield><subfield code="c">Keith Brown</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York [u.a.]</subfield><subfield code="b">MacGraw-Hill</subfield><subfield code="c">2001</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">X, 240 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009519661&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-009519661</subfield></datafield></record></collection> |
| id | DE-604.BV013913621 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:54:18Z |
| institution | BVB |
| isbn | 0071363432 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009519661 |
| oclc_num | 247284026 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | X, 240 S. graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | MacGraw-Hill |
| record_format | marc |
| spelling | Brown, Keith Verfasser aut The interactive marketplace Keith Brown New York [u.a.] MacGraw-Hill 2001 X, 240 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009519661&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Brown, Keith The interactive marketplace Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4592128-3 |
| title | The interactive marketplace |
| title_auth | The interactive marketplace |
| title_exact_search | The interactive marketplace |
| title_full | The interactive marketplace Keith Brown |
| title_fullStr | The interactive marketplace Keith Brown |
| title_full_unstemmed | The interactive marketplace Keith Brown |
| title_short | The interactive marketplace |
| title_sort | the interactive marketplace |
| topic | Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Electronic Commerce |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009519661&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT brownkeith theinteractivemarketplace |