Marketing für Presseverlage: eine Einführung
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | German |
Veröffentlicht: |
Münster u.a.
Lit
2001
|
Schriftenreihe: | Marketing und Handel
14 |
Schlagworte: | |
Beschreibung: | 147 S. graph. Darst. 21 cm |
ISBN: | 3825856976 |
Internformat
MARC
LEADER | 00000nam a22000008cb4500 | ||
---|---|---|---|
001 | BV013910550 | ||
003 | DE-604 | ||
005 | 20011120 | ||
007 | t | ||
008 | 010904s2001 gw d||| |||| 00||| ger d | ||
016 | 7 | |a 962290131 |2 DE-101 | |
020 | |a 3825856976 |9 3-8258-5697-6 | ||
035 | |a (OCoLC)56571403 | ||
035 | |a (DE-599)BVBBV013910550 | ||
040 | |a DE-604 |b ger |e rakddb | ||
041 | 0 | |a ger | |
044 | |a gw |c DE | ||
049 | |a DE-824 |a DE-384 |a DE-898 |a DE-N2 |a DE-19 |a DE-188 | ||
050 | 0 | |a HF5439.P7 | |
084 | |a AP 17380 |0 (DE-625)7006: |2 rvk | ||
084 | |a QP 690 |0 (DE-625)141924: |2 rvk | ||
100 | 1 | |a Hillebrecht, Steffen W. |d 1965- |e Verfasser |0 (DE-588)115477489 |4 aut | |
245 | 1 | 0 | |a Marketing für Presseverlage |b eine Einführung |c Steffen Hillebrecht |
264 | 1 | |a Münster u.a. |b Lit |c 2001 | |
300 | |a 147 S. |b graph. Darst. |c 21 cm | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
490 | 1 | |a Marketing und Handel |v 14 | |
650 | 4 | |a Printing industry |z Germany |x Marketing | |
650 | 0 | 7 | |a Verlag |0 (DE-588)4063004-3 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Presse |0 (DE-588)4047150-0 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Druckmedien |0 (DE-588)4193179-8 |2 gnd |9 rswk-swf |
651 | 4 | |a Deutschland | |
655 | 7 | |8 1\p |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
689 | 0 | 0 | |a Druckmedien |0 (DE-588)4193179-8 |D s |
689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | |5 DE-604 | |
689 | 1 | 0 | |a Presse |0 (DE-588)4047150-0 |D s |
689 | 1 | 1 | |a Verlag |0 (DE-588)4063004-3 |D s |
689 | 1 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 1 | |8 2\p |5 DE-604 | |
830 | 0 | |a Marketing und Handel |v 14 |w (DE-604)BV009545989 |9 14 | |
999 | |a oai:aleph.bib-bvb.de:BVB01-009517975 | ||
883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk |
Datensatz im Suchindex
_version_ | 1804128753633198080 |
---|---|
any_adam_object | |
author | Hillebrecht, Steffen W. 1965- |
author_GND | (DE-588)115477489 |
author_facet | Hillebrecht, Steffen W. 1965- |
author_role | aut |
author_sort | Hillebrecht, Steffen W. 1965- |
author_variant | s w h sw swh |
building | Verbundindex |
bvnumber | BV013910550 |
callnumber-first | H - Social Science |
callnumber-label | HF5439 |
callnumber-raw | HF5439.P7 |
callnumber-search | HF5439.P7 |
callnumber-sort | HF 45439 P7 |
callnumber-subject | HF - Commerce |
classification_rvk | AP 17380 QP 690 |
ctrlnum | (OCoLC)56571403 (DE-599)BVBBV013910550 |
discipline | Allgemeines Wirtschaftswissenschaften |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01913nam a22005298cb4500</leader><controlfield tag="001">BV013910550</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20011120 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">010904s2001 gw d||| |||| 00||| ger d</controlfield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">962290131</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3825856976</subfield><subfield code="9">3-8258-5697-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)56571403</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV013910550</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">DE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-824</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5439.P7</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 17380</subfield><subfield code="0">(DE-625)7006:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 690</subfield><subfield code="0">(DE-625)141924:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hillebrecht, Steffen W.</subfield><subfield code="d">1965-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)115477489</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing für Presseverlage</subfield><subfield code="b">eine Einführung</subfield><subfield code="c">Steffen Hillebrecht</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Münster u.a.</subfield><subfield code="b">Lit</subfield><subfield code="c">2001</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">147 S.</subfield><subfield code="b">graph. Darst.</subfield><subfield code="c">21 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Marketing und Handel</subfield><subfield code="v">14</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Printing industry</subfield><subfield code="z">Germany</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verlag</subfield><subfield code="0">(DE-588)4063004-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Presse</subfield><subfield code="0">(DE-588)4047150-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Druckmedien</subfield><subfield code="0">(DE-588)4193179-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">Deutschland</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4151278-9</subfield><subfield code="a">Einführung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Druckmedien</subfield><subfield code="0">(DE-588)4193179-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Presse</subfield><subfield code="0">(DE-588)4047150-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Verlag</subfield><subfield code="0">(DE-588)4063004-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Marketing und Handel</subfield><subfield code="v">14</subfield><subfield code="w">(DE-604)BV009545989</subfield><subfield code="9">14</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-009517975</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
genre | 1\p (DE-588)4151278-9 Einführung gnd-content |
genre_facet | Einführung |
geographic | Deutschland |
geographic_facet | Deutschland |
id | DE-604.BV013910550 |
illustrated | Illustrated |
indexdate | 2024-07-09T18:54:15Z |
institution | BVB |
isbn | 3825856976 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009517975 |
oclc_num | 56571403 |
open_access_boolean | |
owner | DE-824 DE-384 DE-898 DE-BY-UBR DE-N2 DE-19 DE-BY-UBM DE-188 |
owner_facet | DE-824 DE-384 DE-898 DE-BY-UBR DE-N2 DE-19 DE-BY-UBM DE-188 |
physical | 147 S. graph. Darst. 21 cm |
publishDate | 2001 |
publishDateSearch | 2001 |
publishDateSort | 2001 |
publisher | Lit |
record_format | marc |
series | Marketing und Handel |
series2 | Marketing und Handel |
spelling | Hillebrecht, Steffen W. 1965- Verfasser (DE-588)115477489 aut Marketing für Presseverlage eine Einführung Steffen Hillebrecht Münster u.a. Lit 2001 147 S. graph. Darst. 21 cm txt rdacontent n rdamedia nc rdacarrier Marketing und Handel 14 Printing industry Germany Marketing Verlag (DE-588)4063004-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Presse (DE-588)4047150-0 gnd rswk-swf Druckmedien (DE-588)4193179-8 gnd rswk-swf Deutschland 1\p (DE-588)4151278-9 Einführung gnd-content Druckmedien (DE-588)4193179-8 s Marketing (DE-588)4037589-4 s DE-604 Presse (DE-588)4047150-0 s Verlag (DE-588)4063004-3 s 2\p DE-604 Marketing und Handel 14 (DE-604)BV009545989 14 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Hillebrecht, Steffen W. 1965- Marketing für Presseverlage eine Einführung Marketing und Handel Printing industry Germany Marketing Verlag (DE-588)4063004-3 gnd Marketing (DE-588)4037589-4 gnd Presse (DE-588)4047150-0 gnd Druckmedien (DE-588)4193179-8 gnd |
subject_GND | (DE-588)4063004-3 (DE-588)4037589-4 (DE-588)4047150-0 (DE-588)4193179-8 (DE-588)4151278-9 |
title | Marketing für Presseverlage eine Einführung |
title_auth | Marketing für Presseverlage eine Einführung |
title_exact_search | Marketing für Presseverlage eine Einführung |
title_full | Marketing für Presseverlage eine Einführung Steffen Hillebrecht |
title_fullStr | Marketing für Presseverlage eine Einführung Steffen Hillebrecht |
title_full_unstemmed | Marketing für Presseverlage eine Einführung Steffen Hillebrecht |
title_short | Marketing für Presseverlage |
title_sort | marketing fur presseverlage eine einfuhrung |
title_sub | eine Einführung |
topic | Printing industry Germany Marketing Verlag (DE-588)4063004-3 gnd Marketing (DE-588)4037589-4 gnd Presse (DE-588)4047150-0 gnd Druckmedien (DE-588)4193179-8 gnd |
topic_facet | Printing industry Germany Marketing Verlag Marketing Presse Druckmedien Deutschland Einführung |
volume_link | (DE-604)BV009545989 |
work_keys_str_mv | AT hillebrechtsteffenw marketingfurpresseverlageeineeinfuhrung |