Interactive broadband media: a guide for a successful take-off
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Braunschweig ; Wiesbaden
Vieweg
2001
|
| Edition: | 1. ed. |
| Series: | Edition accenture
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XII, 177 S. Ill. : 21 cm |
| ISBN: | 3528057815 |
Staff View
MARC
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Record in the Search Index
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| adam_text | NIKOLAUS MOHR GERHARD P. THOMAS INTERACTIVE BROADBAND MEDIA A GUIDE FOR
A SUCCESSFUL TAKE-OFF WITH CONTRIBUTIONS BY INGO DRAHEIM, DONATA HOPFEN,
MATTHIAS HTILSMANN, MARKUS KARRAS, PETER WEIDERMANN, RICHARD WERNER AND
RANDOIF WOEHRI VIEWEG TABLE OF CONTENTS 1 INTERACTIVE BROADBAND
EVOLUTION 1 2 GET & SELL AUDIENCE BASIC MECHANICS OF ALL MEDIA
BUSINESS 7 2.1 GET AUDIENCE : CONTENT PRODUCTION, AGGREGATION AND
DISTRIBUTION .....9 2.2 SELL AUDIENCE : CUSTOMER INSIGHT, ADVERTISING
AND MERCHANDISING 12 2.3 REVENUE SHIFT FROM GET TO SELL AUDIENCE 14
3 GET AUDIENCE 17 3.1 CONTENT PRODUCTION 19 3.1.1 INTERACTIVE BROADBAND
CONTENT PRODUCTION 19 3.1.2 THE ART OF INTERACTIVE BROADBAND
STORYTELLING 21 3.1.3 CONTENT PRODUCTION DEVELOPS ALONG TECHNICAL
NETWORK DEVELOPMENT STAGES 26 3.1.4 DIFFERENT AREAS OF INTERACTIVE
BROADBAND CONTENT 29 3.1.5 REQUIREMENTS FOR ATTRACTIVE FUTURE BROADBAND
CONTENT 32 3.1.6 WILLINGNESS TO PAY 34 3.2 CONTENT AGGREGATION 38 3.2.1
WHY DO WE NEED CONTENT AGGREGATION? 38 3.2.2 DEVELOPMENT STAGES OF
CONTENT AGGREGATION 40 3.2.3 EVOLUTION TO MCAPS AND RELEVANT EXAMPLES 42
3.2.4 MCAP S OFFERING IN A BROAD- AND NARROWCAST HEMISPHERE 44 3.2.5
MCAP S STRUGGLE AND PARTNERING FOR A PREDOMINANT BRAND 46 3.2.6
AGGREGATORS CAN ACT AS MARKET MAKERS OR AS ENTREPRENEURS 47 3.3 CONTENT
DISTRIBUTION 50 3.3.1 COAX CABLE 53 3.3.2 SATELLITE 55 3.3.3 DIGITAL
TERRESTRIAL 58 3.3.4 XDSL 60 3.3.5 UMTS / 3G MOBILE 63 3.3.6 WIRELESS
LOCAL LOOP (WLL) 66 VII 3.3.7 POWER LINE COMMUNICATIONS (PLC) 69 3.3.8
FIBRE TO THE HOME (FTTH) 71 3.3.9 ACCESS TECHNOLOGY OVERVIEW AND TRENDS
73 4 SELL AUDIENCE 76 4.1 CUSTOMER INSIGHT 78 4.1.1 HOW TO OBTAIN
CUSTOMER INSIGHT 80 4.1.2 IN-HOUSE USAGE OF CUSTOMER INSIGHT 86 4.1.3
EXTERNAL USAGE OF CUSTOMER INSIGHT 91 4.2 ADVERTISING 97 4.2.1
DEVELOPMENT OF PERMISSION ADVERTISING 99 4.2.2 ADVERTISING TODAY AND
TOMORROW 105 4.2.3 MARKET SIZE, TRENDS AND DEVELOPMENT OF DIFFERENT
MEDIA & BROADBAND 110 4.3 MERCHANDISING 113 4.3.1 MERCHANDISING IN THE
MEDIA ENVIRONMENT 113 4.3.2 THE IMPORTANCE OF MERCHANDISING IN
INTERACTIVE BROADBAND SERVICES 115 4.3.3 PRE-CLUSTERED COMMUNITIES: THE
MARTHA STEWART EXAMPLE 117 4.3.4 THE EVENT- AND INTENTION-CENTRED
MERCHANDISING APPROACH 119 4.3.5 MARKET TRENDS 122 5 REVENUE STREAMS AND
FUTURE BUSINESS MODELS 124 5.1 REVENUE STREAMS 126 5.1.1 THE GET
AUDIENCE SIDE 126 5.1.2 THE SELL AUDIENCE SIDE 127 5.1.3 TRANSACTIONS
129 5.2 BUSINESS MODELS IN THE INTERACTIVE BROADBAND SERVICES
ENVIRONMENT... 133 5.2.1 WHAT IS A BUSINESS MODEL? 133 5.2.2 BUSINESS
MODEL COMPONENTS OF AN INTERACTIVE BROADBAND SERVICE PROVIDER 135 5.2.3
CUSTOMER DECISION PROCESS 137 5.2.4 STRATEGIC INTENT 143 5.3 BUSINESS
MODELS FOR FUTURE INTERACTIVE BROADBAND SERVICES 144 VIII 5.3.1 GENERAL
IMPLICATIONS 144 5.3.2 FIVE GENERIC TYPES OF BUSINESS MODELS 145 5.4
OUTLOOK: INTERACTIVE BROADBAND MEDIA SCENARIOS 152 6 SOURCES 158 INDEX
171 IX
|
| any_adam_object | 1 |
| author | Mohr, Nikolaus Thomas, Gerhard P. |
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| ctrlnum | (OCoLC)248481278 (DE-599)BVBBV013883926 |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T18:53:46Z |
| institution | BVB |
| isbn | 3528057815 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009498684 |
| oclc_num | 248481278 |
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| owner | DE-355 DE-BY-UBR DE-M347 |
| owner_facet | DE-355 DE-BY-UBR DE-M347 |
| physical | XII, 177 S. Ill. : 21 cm |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Vieweg |
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| series2 | Edition accenture |
| spelling | Mohr, Nikolaus Verfasser aut Interactive broadband media a guide for a successful take-off Nikolaus Mohr ; Gerhard P. Thomas. With contributions by Ingo Draheim ... 1. ed. Braunschweig ; Wiesbaden Vieweg 2001 XII, 177 S. Ill. : 21 cm txt rdacontent n rdamedia nc rdacarrier Edition accenture Interaktive Medien - Breitbandkommunikation - Medienwirtschaft Interaktive Medien (DE-588)4642838-0 gnd rswk-swf Breitbandkommunikation (DE-588)4008113-8 gnd rswk-swf Medienwirtschaft (DE-588)4129410-5 gnd rswk-swf Interaktive Medien (DE-588)4642838-0 s Breitbandkommunikation (DE-588)4008113-8 s Medienwirtschaft (DE-588)4129410-5 s DE-604 Thomas, Gerhard P. Verfasser aut GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009498684&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Mohr, Nikolaus Thomas, Gerhard P. Interactive broadband media a guide for a successful take-off Interaktive Medien - Breitbandkommunikation - Medienwirtschaft Interaktive Medien (DE-588)4642838-0 gnd Breitbandkommunikation (DE-588)4008113-8 gnd Medienwirtschaft (DE-588)4129410-5 gnd |
| subject_GND | (DE-588)4642838-0 (DE-588)4008113-8 (DE-588)4129410-5 |
| title | Interactive broadband media a guide for a successful take-off |
| title_auth | Interactive broadband media a guide for a successful take-off |
| title_exact_search | Interactive broadband media a guide for a successful take-off |
| title_full | Interactive broadband media a guide for a successful take-off Nikolaus Mohr ; Gerhard P. Thomas. With contributions by Ingo Draheim ... |
| title_fullStr | Interactive broadband media a guide for a successful take-off Nikolaus Mohr ; Gerhard P. Thomas. With contributions by Ingo Draheim ... |
| title_full_unstemmed | Interactive broadband media a guide for a successful take-off Nikolaus Mohr ; Gerhard P. Thomas. With contributions by Ingo Draheim ... |
| title_short | Interactive broadband media |
| title_sort | interactive broadband media a guide for a successful take off |
| title_sub | a guide for a successful take-off |
| topic | Interaktive Medien - Breitbandkommunikation - Medienwirtschaft Interaktive Medien (DE-588)4642838-0 gnd Breitbandkommunikation (DE-588)4008113-8 gnd Medienwirtschaft (DE-588)4129410-5 gnd |
| topic_facet | Interaktive Medien - Breitbandkommunikation - Medienwirtschaft Interaktive Medien Breitbandkommunikation Medienwirtschaft |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009498684&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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