The essential guide to mobile business:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Prentice Hall
2002
|
| Series: | Essential guide series
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XVII, 278 S. Ill., graph. Darst. |
| ISBN: | 013093819X |
Staff View
MARC
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| 100 | 1 | |a Vos, Ingrid |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The essential guide to mobile business |c Ingrid Vos ; Pieter de Klein |
| 246 | 1 | 3 | |a Mobile business |
| 264 | 1 | |a Upper Saddle River, NJ |b Prentice Hall |c 2002 | |
| 300 | |a XVII, 278 S. |b Ill., graph. Darst. | ||
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| 650 | 4 | |a Business |x Communication systems | |
| 650 | 4 | |a Mobile communication systems | |
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Record in the Search Index
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|---|---|
| adam_text | Contents
Preface xv
Structure of the Book xvi
1 WAP and the Future 1
WAP 2
Specially Designed for Mobile Communication 2
The WAP Building Blocks 6
Telephony Services within WAP 15
Content Billing 16
Security 17
SIM Application Toolkit 19
WAPandUSSD 21
WAP on the SIM Card 21
Cellular Network Standards 22
First Generation Mobile Networks 22
Second Generation Mobile Networks 23
WAP and 2G Mobile Networks 24
2.5 Generation Mobile Networks 25
Third Generation Mobile Networks 28
New Possibilities 35
Positioning 35
Synchronization 38
Speech Technology 38
Bluetooth 39
v
vi Contents
Always and Everywhere 41
Standards 42
Sharpened Service Offerings 42
Complementary Technologies and Possibilities 42
2 Similarities and Differences between WAP and the
Internet 45
WAP versus the Internet for the User 46
Differences between Mobile Phones and the PC 47
Voice Recognition 53
Telephony Services 54
Availability 54
Threshold of Purchase 54
User Threshold 55
Way of Use 55
Number of Users per Connection 56
Perception of Security 56
Methods of Payment 57
Price Sensitivity 57
Integration of WAP and the Internet 58
Unified Messaging 58
WAP versus the Internet for the Service Provider 61
Characteristics of a Mobile Phone 61
Speed 62
Up to Date Information 62
Integration with Telephony Services 63
Availability 64
Barrier to Purchase 65
Contents vii
User Threshold 65
Personal Use 66
Security 67
Invoicing 67
Price Perception and Pricing 68
Integration Possibilities 69
WAP versus the Internet for the Service Developer 70
Characteristics of a Mobile Phone 71
Speed 72
Integration with Speech 72
Purchase Threshold 72
User Threshold 73
Personal Use 74
Security 74
Billing Possibilities 75
Integration Possibilities 75
WAP and Corporate Networks 77
3 The Rapid Development of Mobile Communications 81
Mobile Communication 82
Different Roles in Mobile Communication 86
Mobile Operators 86
Service Providers 92
Network Suppliers 94
Mobile Telephone Suppliers 94
Mobile Phone Usage 96
Mobile Company Networks 98
4 The Internet 101
Different Roles in Service Provision 103
Internet Access and Service Providers 103
Software Suppliers 105
Hardware Suppliers 106
Network Suppliers 106
Portals 106
Content Providers, Merchants, and Advertisers 107
Internet Usage 110
Company Networks 112
5 Mobile Internet 113
Mobile Internet outside Europe 117
i mode in Japan 118
Other Developments in Asia 121
Mobile Internet in the United States 121
Different Roles with Mobile Internet 122
Mobile Phone Suppliers 122
The Fight for Market Share for Hybrid Devices 124
Browser Suppliers 126
Software Tools Suppliers 128
Gateway Suppliers 128
Mobile Operators 129
Mobile Internet Service Provider (M ISP) 131
Mobile Portals 133
Transaction Providers 137
Content Providers 138
Merchants 139
Advertisers 140
Contents ix
Conflicts in the Value Chain 143
Mobile Access 143
Advertising 144
Location Based Services 144
Transactions 144
Customer Ownership 145
Brands 146
6 Mobile Internet: Get on Board Now, or Wait? 149
Trends in Society 151
Downaging 151
Clanning 153
Fantasy Adventures 154
Egonomics 156
99 Lives 157
The Vigilante Consumer 159
Female Think 160
Cocooning 161
Small Indulgences 163
Cashing Out 164
Icon Toppling 165
Start Now or Wait 166
Mobile Internet in Business to Business Relationships 168
Mobile Internet as Trend Accelerator 169
7 Opportunities and Threats of Mobile Internet for Your
Business 171
Customers 173
Transparent Information 173
x Contents
Improved Customer Service 174
Payment 175
Impulsive Actions 1 76
Competition 177
Ease of Use 177
In Store Competition 178
Additional Communication Channels 178
New Entrants to Market 179
Borders Are Less Relevant 179
The Pioneer s Advantage 180
Brand Power 180
Physical versus Virtual Presence 181
Deep Pockets 182
Knowledge 182
Substitutes 183
A New Communication Channel 183
Information 184
Distribution 185
Entertainment 186
Transactions 186
Suppliers 188
Direct Sales 188
Rise of Vending Machines 188
Using Extranets 189
Contents
xi
8 WAP in the Real World 191
CMG—ICT Services Group 192
Emerce—E Business Publisher 193
Emerce and WAP 194
iMedia—Multimedia Design Agency 195
iMedia and WAP 195
De Telegraaf—Newspaper Publisher 196
Business Model and Objectives 197
Developing WAP Services 198
Advice to Companies Considering WAP 198
Scoot—Finder Service 198
Atos Origin—IT Services Company 199
Lotus—Software Company 201
Market Leader 201
@info Info 203
Bruna—Retail Chain 203
Bibit—Payment Service Provider 205
123internet—Content Organizer 206
123internet and WAP 207
AtoBe—Wireless Application Service Provider 208
Finphone—Financial Information Provider 210
Siennax—Application Service Provider 211
Siennax and WAP 212
Sky Radio—Radio Station 212
xii Contents
Twigger—Worldwide Email Access 214
WAPDrive—WAP Portal 215
WAPDrive Service Categories 216
XS4ALL—Internet Service Provider 218
9 Five Steps to a Successful WAP Site 221
Step 1: A Clear Objective 222
Step 2: The Marketing Mix 225
Product 225
Price 232
Place 233
Promotion 235
Personnel 238
Critical Success Factors for the Marketing Mix 239
Step 3: Financial Analysis 240
Costs 240
Revenue 243
Step 4: Plan of Action 245
Step 5: Control and Reporting 245
10 A Look into the Mobile Future 247
Contents xiii
Appendix A: Examples and Tips to Build a WAP Site 253
Example 1: A Flash Screen with Logo 255
Example 2: Links to Other Pages 256
Example 3: The Use of a Parameter 257
Example 4: Selection from Options 259
Appendix B: List of Interesting URLs 261
Information about WAP 261
The WAP Forum 262
Bluetooth 262
Make Your Own WAP Home Page 262
WAP Developers Toolkits 262
Converter for Bitmaps 262
WAP Suppliers 262
PDAs 263
Mobile Operators 263
Content 263
Consultants 264
Abbreviations 265
Index 269
About the Authors 279
|
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| indexdate | 2024-07-09T18:53:33Z |
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| isbn | 013093819X |
| language | English |
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| physical | XVII, 278 S. Ill., graph. Darst. |
| publishDate | 2002 |
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| series2 | Essential guide series |
| spelling | Vos, Ingrid Verfasser aut The essential guide to mobile business Ingrid Vos ; Pieter de Klein Mobile business Upper Saddle River, NJ Prentice Hall 2002 XVII, 278 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Essential guide series Wirtschaft Business Communication systems Mobile communication systems Wireless communication systems Mobile Telekommunikation (DE-588)4341131-9 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Mobile Telekommunikation (DE-588)4341131-9 s DE-604 De Klein, Pieter Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009490079&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Vos, Ingrid De Klein, Pieter The essential guide to mobile business Wirtschaft Business Communication systems Mobile communication systems Wireless communication systems Mobile Telekommunikation (DE-588)4341131-9 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4341131-9 (DE-588)4592128-3 |
| title | The essential guide to mobile business |
| title_alt | Mobile business |
| title_auth | The essential guide to mobile business |
| title_exact_search | The essential guide to mobile business |
| title_full | The essential guide to mobile business Ingrid Vos ; Pieter de Klein |
| title_fullStr | The essential guide to mobile business Ingrid Vos ; Pieter de Klein |
| title_full_unstemmed | The essential guide to mobile business Ingrid Vos ; Pieter de Klein |
| title_short | The essential guide to mobile business |
| title_sort | the essential guide to mobile business |
| topic | Wirtschaft Business Communication systems Mobile communication systems Wireless communication systems Mobile Telekommunikation (DE-588)4341131-9 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Wirtschaft Business Communication systems Mobile communication systems Wireless communication systems Mobile Telekommunikation Electronic Commerce |
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