Marketing: concepts and strategies
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic Software eBook |
| Language: | English |
| Published: |
Boston u.a.
Houghton Mifflin
2000
|
| Edition: | 2000e, student ed. |
| Subjects: | |
| Physical Description: | XXX, 624, 14, 9, 8, 40, 29 S. Ill. + 1 CD-ROM + Begleith. 7 S. |
| ISBN: | 0395974836 |
Staff View
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Record in the Search Index
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| discipline | Wirtschaftswissenschaften |
| edition | 2000e, student ed. |
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| id | DE-604.BV013850535 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:53:10Z |
| institution | BVB |
| isbn | 0395974836 |
| language | English |
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| physical | XXX, 624, 14, 9, 8, 40, 29 S. Ill. + 1 CD-ROM + Begleith. 7 S. |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Houghton Mifflin |
| record_format | marc |
| spelling | Pride, William M. Verfasser aut Marketing concepts and strategies William M. Pride ; O. C. Ferrell 2000e, student ed. Boston u.a. Houghton Mifflin 2000 XXX, 624, 14, 9, 8, 40, 29 S. Ill. + 1 CD-ROM + Begleith. 7 S. c rdamedia cd rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Ferrell, Odies C. Verfasser aut |
| spellingShingle | Pride, William M. Ferrell, Odies C. Marketing concepts and strategies Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Marketing concepts and strategies |
| title_auth | Marketing concepts and strategies |
| title_exact_search | Marketing concepts and strategies |
| title_full | Marketing concepts and strategies William M. Pride ; O. C. Ferrell |
| title_fullStr | Marketing concepts and strategies William M. Pride ; O. C. Ferrell |
| title_full_unstemmed | Marketing concepts and strategies William M. Pride ; O. C. Ferrell |
| title_short | Marketing |
| title_sort | marketing concepts and strategies |
| title_sub | concepts and strategies |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT pridewilliamm marketingconceptsandstrategies AT ferrellodiesc marketingconceptsandstrategies |