The why of consumption: contemporary perspectives on consumer motives, goals, and desires
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Bibliographic Details
Format: Book
Language:English
Published: London [u.a.] Routledge 2000
Edition:1. publ.
Series:Routledge interpretive marketing research 1
Subjects:
Online Access:Inhaltsverzeichnis
Physical Description:XX, 330 S. Ill., graph. Darst.
ISBN:0415220955

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