Customer equity: building and managing relationships as valuable assets
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass.
Harvard Business School Pr.
2001
|
| Subjects: | |
| Physical Description: | XIX, 228 S. graph. Darst. |
| ISBN: | 0875847641 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV013807236 | ||
| 003 | DE-604 | ||
| 005 | 20061211 | ||
| 007 | t | ||
| 008 | 010706s2001 xxud||| |||| 00||| eng d | ||
| 020 | |a 0875847641 |9 0-87584-764-1 | ||
| 035 | |a (OCoLC)248560119 | ||
| 035 | |a (DE-599)BVBBV013807236 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-739 |a DE-1049 |a DE-945 |a DE-91 |a DE-706 |a DE-N2 |a DE-521 |a DE-11 |a DE-384 |a DE-92 | ||
| 050 | 0 | |a HF5415.55.B585 2001 | |
| 082 | 0 | |a 658.8/12 21 | |
| 082 | 0 | |a 658.8/12 | |
| 084 | |a QP 620 |0 (DE-625)141911: |2 rvk | ||
| 084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
| 084 | |a WIR 800f |2 stub | ||
| 100 | 1 | |a Blattberg, Robert C. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Customer equity |b building and managing relationships as valuable assets |c Robert C. Blattberg ; Gary Getz ; Jacquelyn S. Thomas |
| 264 | 1 | |a Boston, Mass. |b Harvard Business School Pr. |c 2001 | |
| 300 | |a XIX, 228 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Multinationales Unternehmen / Customer Relationship Management / Lieferanten-Kunden-Beziehung / Kundenwert | |
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Customer services -- Marketing | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Customer loyalty | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenbetreuung |0 (DE-588)4297543-8 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Kundenbetreuung |0 (DE-588)4297543-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Getz, Gary |e Sonstige |4 oth | |
| 700 | 1 | |a Thomas, Jacquelyn S. |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009439815 | ||
Record in the Search Index
| _version_ | 1804128631565320192 |
|---|---|
| any_adam_object | |
| author | Blattberg, Robert C. |
| author_facet | Blattberg, Robert C. |
| author_role | aut |
| author_sort | Blattberg, Robert C. |
| author_variant | r c b rc rcb |
| building | Verbundindex |
| bvnumber | BV013807236 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.55.B585 2001 |
| callnumber-search | HF5415.55.B585 2001 |
| callnumber-sort | HF 45415.55 B585 42001 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 620 QP 621 |
| classification_tum | WIR 800f |
| ctrlnum | (OCoLC)248560119 (DE-599)BVBBV013807236 |
| dewey-full | 658.8/1221 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 21 658.8/12 |
| dewey-search | 658.8/12 21 658.8/12 |
| dewey-sort | 3658.8 212 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01733nam a2200481 c 4500</leader><controlfield tag="001">BV013807236</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20061211 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">010706s2001 xxud||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0875847641</subfield><subfield code="9">0-87584-764-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)248560119</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV013807236</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-739</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-92</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.55.B585 2001</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/12 21</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/12</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 620</subfield><subfield code="0">(DE-625)141911:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 800f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Blattberg, Robert C.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Customer equity</subfield><subfield code="b">building and managing relationships as valuable assets</subfield><subfield code="c">Robert C. Blattberg ; Gary Getz ; Jacquelyn S. Thomas</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston, Mass.</subfield><subfield code="b">Harvard Business School Pr.</subfield><subfield code="c">2001</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIX, 228 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Multinationales Unternehmen / Customer Relationship Management / Lieferanten-Kunden-Beziehung / Kundenwert</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Relationship marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer services -- Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer loyalty</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenbetreuung</subfield><subfield code="0">(DE-588)4297543-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kundenbetreuung</subfield><subfield code="0">(DE-588)4297543-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Getz, Gary</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Thomas, Jacquelyn S.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-009439815</subfield></datafield></record></collection> |
| id | DE-604.BV013807236 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:52:19Z |
| institution | BVB |
| isbn | 0875847641 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009439815 |
| oclc_num | 248560119 |
| open_access_boolean | |
| owner | DE-739 DE-1049 DE-945 DE-91 DE-BY-TUM DE-706 DE-N2 DE-521 DE-11 DE-384 DE-92 |
| owner_facet | DE-739 DE-1049 DE-945 DE-91 DE-BY-TUM DE-706 DE-N2 DE-521 DE-11 DE-384 DE-92 |
| physical | XIX, 228 S. graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Harvard Business School Pr. |
| record_format | marc |
| spelling | Blattberg, Robert C. Verfasser aut Customer equity building and managing relationships as valuable assets Robert C. Blattberg ; Gary Getz ; Jacquelyn S. Thomas Boston, Mass. Harvard Business School Pr. 2001 XIX, 228 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Multinationales Unternehmen / Customer Relationship Management / Lieferanten-Kunden-Beziehung / Kundenwert Relationship marketing Customer services -- Marketing Customer relations Customer loyalty Marketing (DE-588)4037589-4 gnd rswk-swf Kundenbetreuung (DE-588)4297543-8 gnd rswk-swf Marketing (DE-588)4037589-4 s Kundenbetreuung (DE-588)4297543-8 s DE-604 Getz, Gary Sonstige oth Thomas, Jacquelyn S. Sonstige oth |
| spellingShingle | Blattberg, Robert C. Customer equity building and managing relationships as valuable assets Multinationales Unternehmen / Customer Relationship Management / Lieferanten-Kunden-Beziehung / Kundenwert Relationship marketing Customer services -- Marketing Customer relations Customer loyalty Marketing (DE-588)4037589-4 gnd Kundenbetreuung (DE-588)4297543-8 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4297543-8 |
| title | Customer equity building and managing relationships as valuable assets |
| title_auth | Customer equity building and managing relationships as valuable assets |
| title_exact_search | Customer equity building and managing relationships as valuable assets |
| title_full | Customer equity building and managing relationships as valuable assets Robert C. Blattberg ; Gary Getz ; Jacquelyn S. Thomas |
| title_fullStr | Customer equity building and managing relationships as valuable assets Robert C. Blattberg ; Gary Getz ; Jacquelyn S. Thomas |
| title_full_unstemmed | Customer equity building and managing relationships as valuable assets Robert C. Blattberg ; Gary Getz ; Jacquelyn S. Thomas |
| title_short | Customer equity |
| title_sort | customer equity building and managing relationships as valuable assets |
| title_sub | building and managing relationships as valuable assets |
| topic | Multinationales Unternehmen / Customer Relationship Management / Lieferanten-Kunden-Beziehung / Kundenwert Relationship marketing Customer services -- Marketing Customer relations Customer loyalty Marketing (DE-588)4037589-4 gnd Kundenbetreuung (DE-588)4297543-8 gnd |
| topic_facet | Multinationales Unternehmen / Customer Relationship Management / Lieferanten-Kunden-Beziehung / Kundenwert Relationship marketing Customer services -- Marketing Customer relations Customer loyalty Marketing Kundenbetreuung |
| work_keys_str_mv | AT blattbergrobertc customerequitybuildingandmanagingrelationshipsasvaluableassets AT getzgary customerequitybuildingandmanagingrelationshipsasvaluableassets AT thomasjacquelyns customerequitybuildingandmanagingrelationshipsasvaluableassets |