APA-Zitierstil (7. Ausg.)

Blattberg, R. C. (2001). Customer equity: Building and managing relationships as valuable assets. Harvard Business School Pr.

Chicago-Zitierstil (17. Ausg.)

Blattberg, Robert C. Customer Equity: Building and Managing Relationships as Valuable Assets. Boston, Mass: Harvard Business School Pr, 2001.

MLA-Zitierstil (9. Ausg.)

Blattberg, Robert C. Customer Equity: Building and Managing Relationships as Valuable Assets. Harvard Business School Pr, 2001.