Marketing plans: how to prepare them, how to use them
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford [u.a.]
Butterworth-Heinemann
2001
|
| Edition: | 4. ed., reprinted |
| Series: | The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
|
| Subjects: | |
| Physical Description: | XVIII, 578 S. Ill., graph. Darst. |
| ISBN: | 0750641169 |
Staff View
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Record in the Search Index
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| id | DE-604.BV013776586 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:51:47Z |
| institution | BVB |
| isbn | 0750641169 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009417474 |
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| physical | XVIII, 578 S. Ill., graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| series2 | The Chartered Institute of Marketing/Butterworth-Heinemann marketing series |
| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut Marketing plans how to prepare them, how to use them Malcolm McDonald 4. ed., reprinted Oxford [u.a.] Butterworth-Heinemann 2001 XVIII, 578 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Chartered Institute of Marketing/Butterworth-Heinemann marketing series Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Marketingkonzept (DE-588)4120696-4 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McDonald, Malcolm 1938- Marketing plans how to prepare them, how to use them Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4120696-4 (DE-588)4037589-4 |
| title | Marketing plans how to prepare them, how to use them |
| title_auth | Marketing plans how to prepare them, how to use them |
| title_exact_search | Marketing plans how to prepare them, how to use them |
| title_full | Marketing plans how to prepare them, how to use them Malcolm McDonald |
| title_fullStr | Marketing plans how to prepare them, how to use them Malcolm McDonald |
| title_full_unstemmed | Marketing plans how to prepare them, how to use them Malcolm McDonald |
| title_short | Marketing plans |
| title_sort | marketing plans how to prepare them how to use them |
| title_sub | how to prepare them, how to use them |
| topic | Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketingkonzept Marketing |
| work_keys_str_mv | AT mcdonaldmalcolm marketingplanshowtopreparethemhowtousethem |