APA-Zitierstil (7. Ausg.)

McDonald, M. (2001). Marketing plans: How to prepare them, how to use them (4. ed., reprinted.). Butterworth-Heinemann.

Chicago-Zitierstil (17. Ausg.)

McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 4. ed., reprinted. Oxford [u.a.]: Butterworth-Heinemann, 2001.

MLA-Zitierstil (9. Ausg.)

McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 4. ed., reprinted. Butterworth-Heinemann, 2001.