Customer relationship management: the ultimate guide to the efficient use of CRM
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Braunschweig [u.a.]
Vieweg
2001
|
| Ausgabe: | 1. ed. |
| Schriftenreihe: | HOTT guide
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 406 S. Ill., graph. Darst. |
| ISBN: | 3528057521 |
Internformat
MARC
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| 264 | 1 | |a Braunschweig [u.a.] |b Vieweg |c 2001 | |
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Datensatz im Suchindex
| _version_ | 1807229190648365056 |
|---|---|
| adam_text |
CONTENTS
15
17
23
29
33
37
45
57
71
83
CHAPTER
1:
INTRODUCTION
TO
CRM
DOES
CRM
REALLY
PAY?
A
GENERAL
MANAGEMENT
PERSPECTIVE
BY
SIMON
CAUFIELD,
PARTNER
MITCHELL
MADISON
GROUP
CRM
DEFINITIONS
-
DEFINING
RELATIONSHIP
MARKETING
AND
MANAGEMENT
BY
PROFESSOR
ROBERT
SHAW,
BUSINESS
INTELLIGENCE
CUSTOMER
RELATIONSHIP
MANAGEMENT
-
AN
OPPORTUNITY
FOR
COMPETITIVE
ADVANTAGE?
BY
TIMOTHY
MCMAHON,
TIMOTHY
MCMAHON
WORLDWIDE
BUILD
RELATIONSHIPS
WITH
CUSTOMERS
THAT
COMPETITORS
FIND
DIFFICULT
TO
BREAK
BY
BRYAN
BLACK,
CHIEF
EXECUTIVE
OF
RECOGNITION
SYSTEMS
IMPLEMENTING
THE
CUSTOMER
RELATIONSHIP
MANAGEMENT
FOUNDATION
-
ANALYTICAL
CRM
BY
SAS
INSTITUTE
E-EVERYTHING
-
TECHNOLOGY-ENABLED
CUSTOMER
RELATIONSHIP
MANAGEMENT
BY
WEB
ASSOCIATES,
INC.
THE
IMPORTANCE
OF
MARKETING
DATA
INTELLIGENCE
IN
DELIVERING
SUCCESSFUL
CRM
BY
EMMA
CHABLO,
MARKETING
DIRECTOR,
SMARTFOCUS
LIMITED
MAKING
EVERY
CUSTOMER
RELATIONSHIP
COUNT
-
EXPLORING
THE
BUSINESS
DRIVERS
AND
TECHNOLOGY
ENABLERS
OF
CUSTOMER
RELATIONSHIP
MANAGEMENT
BY
BILL
SCHMARZO,
IBM
NUMA-Q
SMART
CRM
SOLUTIONS:
THE
KEY
TO
COMPETING
IN
THE
NET
ECONOMY
BY
SUN
MICROSYSTEMS
89
91
CHAPTER
2:
HOW
TO
INTEGRATE
CRM
IN
YOUR
BUSINESS
THE
CRM
LIFECYCLE,
WITHOUT
CRM
ANALYTICS,
YOUR
CUSTOMERS
WON'T
EVEN
KNOW
YOU'RE
THERE.
BY
HYPERION
101
CLOSING
THE
LOOP
TO
OPTIMIZE
CUSTOMER
RELATIONSHIPS
BY
HENRY
MORRIS,
RESEARCH
VICE
PRESIDENT,
DATA
WAREHOUSING
AND
INFORMATION
ACCESS
AT
IDC
111
UNIFIED
CUSTOMER
INTERACTION
BY
EASYPHONE
PORTUGAL
117
IMPLEMENTING
A
CRM-BASED
CAMPAIGN
MANAGEMENT
STRATEGY
BY
SAS
INSTITUTE
INC.
125
MODELING
CUSTOMER
RELATIONSHIPS
-
A
FLEXIBLE,
INTEGRATED
ARCHITECTURE
ENABLES
CUSTOMER-CENTRIC
MARKETING
BY
DAVID
PUCKEY,
IBM
NUMA-Q
137
CUSTOMER
RELATIONSHIP
MANAGEMENT:
CHOOSING
THE
APPROPRIATE
STRATEGY
AND
DATA
WAREHOUSING
TECHNOLOGY
TO
WIN
AND
RETAIN
CUSTOMERS
BY
PROFESSOR
ADRIAN
PAYNE
OF
CRANFIELD
UNIVERSITY
FOR
ORACLE
155
HIGH-AVAILABILITY
NETWORKS
ENABLE
BUSINESS-TO-CONSUMER
E-BUSINESS
BY
3COM
CORPORATION
169
EXTENDED
ENTERPRISE
APPLICATIONS.
SPOTLIGHT
REPORT
BY
CHERRY
TREE
&
CO.
213
215
CHAPTER
3:
CRM
IN
PRACTICE
CUSTOMER-BRAND
VALUE
BY
TARGETBASE
231
CUSTOMER
FOCUSED
MARKETING
-
A
STRATEGY
FOR
SUCCESS
BY
RON
BRUNT,
INTERNATIONAL
COMPUTERS
LIMITED
235
269
277
301
311
323
339
353
357
363
365
369
381
CRM.
A
GUIDE
TO
MARKETING,
SALES,
AND
SERVICE
TRANSFORMATION
BY
DELOITTE
CONSULTING
CRM
MEASUREMENT:
MEASURE
UP
.
OR
SHUT
UP!
BY
PROFESSOR
ROBERT
SHAW,
EUROPEAN
CENTER
FOR
CUSTOMER
STRATEGIES
ANALYTICAL
CUSTOMER
RELATIONSHIP
MANAGEMENT
FRANK
TEKLITZ
&
ROBERT
L.
MCCARTHY,
SYBASE,
INC.
SUCCESSFUL
CUSTOMER
RELATIONSHIP
MANAGEMENT:
WHY
ERP,
DATA
WAREHOUSING,
DECISION
SUPPORT
AND
METADATA
MATTER
BY
JIM
DAVIS
AND
ELLEN
JOYNER,
SAS
INSTITUTE
BUILDING
THE
BUSINESS
CASE
BLUES
OR
BUSINESS
CASE
BLUES
BY
MICHAEL
MELTZER,
COMPUTER
SCIENCES
CORPORATIONS
CUSTOMER
PROFITABILITY
-
INFORMATION
JUST
ISN'T
ENOUGH
BY
MICHAEL
MELTZER,
COMPUTER
SCIENCES
CORPORATIONS
BUILDING
PROFITABLE
CUSTOMER
RELATIONSHIPS
WITH
DATA
MINING
BY
HERB
EDELSTEIN,
PRESIDENT
TWO
CROWS
CORPORATION
CRM
APPLICATION
SERVICE
PROVIDERS
-
RISKS
AND
REWARDS
BY
PAUL
SWEENEY,
SWEENEY
GROUP
A
REALISTIC
VIEW
ON
CUSTOMER
RELATIONS
BY
XANDER
DE
BRUINE,
EDITOR
OF
TELEBUSINESS
MAGAZINE
CHAPTER
4:
CRM
IN
CALLCENTERS
CRM
SUCCESS:
CALL
CENTER
IMPROVEMENT
BY
HYPERION
INTEGRATING
THE
CALL-CENTRE
WITH
CUSTOMER
INFORMATION
BY
MICHAEL
MELTZER,
COMPUTER
SCIENCES
CORPORATIONS
CRM,
CUSTOMER
SERVICE
AND
WORKFLOW
IN
THE
CALL
CENTRE
BY
BILL
SPROUL,
MANAGING
DIRECTOR,
EASTMAN
SOFTWARE
UK
387
CUSTOMER
RELATIONSHIP
MANAGEMENT
IN
THE
INTERNET
AGE
BY
STEPHEN
KOWARKSY
EVP,
COSMOCOM
391
THE
USERS
SPEAK:
TRENDS
IN
CALL
CENTERS
AND
WEB-BASED
CUSTOMER
CARE
BY
THE
YANKEE
GROUP |
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| spelling | Customer relationship management the ultimate guide to the efficient use of CRM ed. by SCN Education B.V. 1. ed. Braunschweig [u.a.] Vieweg 2001 406 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier HOTT guide Customer relations Management Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Betriebliches Informationssystem (DE-588)4069386-7 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Beziehungsmanagement (DE-588)4326109-7 s DE-604 Betriebliches Informationssystem (DE-588)4069386-7 s Kundenmanagement (DE-588)4236865-0 s SCN Education BV Sonstige (DE-588)2184035-0 oth DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009412761&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Customer relationship management the ultimate guide to the efficient use of CRM Customer relations Management Beziehungsmanagement (DE-588)4326109-7 gnd Betriebliches Informationssystem (DE-588)4069386-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4326109-7 (DE-588)4069386-7 (DE-588)4236865-0 (DE-588)4143413-4 |
| title | Customer relationship management the ultimate guide to the efficient use of CRM |
| title_auth | Customer relationship management the ultimate guide to the efficient use of CRM |
| title_exact_search | Customer relationship management the ultimate guide to the efficient use of CRM |
| title_full | Customer relationship management the ultimate guide to the efficient use of CRM ed. by SCN Education B.V. |
| title_fullStr | Customer relationship management the ultimate guide to the efficient use of CRM ed. by SCN Education B.V. |
| title_full_unstemmed | Customer relationship management the ultimate guide to the efficient use of CRM ed. by SCN Education B.V. |
| title_short | Customer relationship management |
| title_sort | customer relationship management the ultimate guide to the efficient use of crm |
| title_sub | the ultimate guide to the efficient use of CRM |
| topic | Customer relations Management Beziehungsmanagement (DE-588)4326109-7 gnd Betriebliches Informationssystem (DE-588)4069386-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Customer relations Management Beziehungsmanagement Betriebliches Informationssystem Kundenmanagement Aufsatzsammlung |
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