Basic marketing research:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Fort Worth [u.a.]
Dryden Press
2001
|
| Edition: | 4. ed. |
| Subjects: | |
| Physical Description: | XVII, 830 S. graph. Darst. 1 Beil. |
| ISBN: | 0030211042 |
Staff View
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Record in the Search Index
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| author | Churchill, Gilbert A. |
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| callnumber-first | H - Social Science |
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| callnumber-search | HF5415.2 |
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| dewey-full | 658.8/3 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
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| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| genre_facet | Einführung |
| id | DE-604.BV013764023 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:51:32Z |
| institution | BVB |
| isbn | 0030211042 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009407688 |
| oclc_num | 44586780 |
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| owner | DE-703 DE-N2 |
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| physical | XVII, 830 S. graph. Darst. 1 Beil. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Dryden Press |
| record_format | marc |
| spelling | Churchill, Gilbert A. Verfasser aut Basic marketing research Gilbert A. Churchill 4. ed. Fort Worth [u.a.] Dryden Press 2001 XVII, 830 S. graph. Darst. 1 Beil. txt rdacontent n rdamedia nc rdacarrier Marketing - Recherche ram Marketing gtt Marktonderzoek gtt Marketing research Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marktforschung (DE-588)4037630-8 s DE-604 Marketingforschung (DE-588)4200055-5 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Churchill, Gilbert A. Basic marketing research Marketing - Recherche ram Marketing gtt Marktonderzoek gtt Marketing research Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4037630-8 (DE-588)4151278-9 |
| title | Basic marketing research |
| title_auth | Basic marketing research |
| title_exact_search | Basic marketing research |
| title_full | Basic marketing research Gilbert A. Churchill |
| title_fullStr | Basic marketing research Gilbert A. Churchill |
| title_full_unstemmed | Basic marketing research Gilbert A. Churchill |
| title_short | Basic marketing research |
| title_sort | basic marketing research |
| topic | Marketing - Recherche ram Marketing gtt Marktonderzoek gtt Marketing research Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing - Recherche Marketing Marktonderzoek Marketing research Marketingforschung Marktforschung Einführung |
| work_keys_str_mv | AT churchillgilberta basicmarketingresearch |