APA (7th ed.) Citation

Churchill, G. A. (2001). Basic marketing research (4. ed.). Dryden Press.

Chicago Style (17th ed.) Citation

Churchill, Gilbert A. Basic Marketing Research. 4. ed. Fort Worth [u.a.]: Dryden Press, 2001.

MLA (9th ed.) Citation

Churchill, Gilbert A. Basic Marketing Research. 4. ed. Dryden Press, 2001.