Marketing intelligence: Lösungen für Kunden- und Kampagnenmanagement
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Bonn
Galileo Press
2001
|
| Ausgabe: | 1. Aufl. |
| Schriftenreihe: | Galileo Business
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 231 S. Ill., graph. Darst. |
| ISBN: | 389842118X |
Internformat
MARC
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| 300 | |a 231 S. |b Ill., graph. Darst. | ||
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| 650 | 0 | 7 | |a Wissensmanagement |0 (DE-588)4561842-2 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1814889083412938752 |
|---|---|
| adam_text |
INHALT
VORWORT
7
UEBER
DAS
BUCH
9
DANKSAGUNGEN
10
1
AAULTI
CHANNEL
BUSINESS
13
1.1
GRUNDLAGE
FUER
MULTI
CHANNEL
BUSINESS
14
1.2
MASSENMEDIEN
AM
BJTSPIEL
DES
VERLAGSWESENS
25
1.3
INDIVIDUALMEDIEN
AM
BEISPIEL
EINES
ENTWICKLUNGS
UND
PRODUKTIONSBETRIEBES
32
2
NUTZWERTANALYSE
39
2.1
DIE
ZEICHEN
DER
ZEIT
39
2.2
MITARBEITERSICHT
43
2.3
MARKETINGSICHT
45
2.4
SYNERGIEN
IN
DER
ZUSAMMENARBEIT
53
2.5
NUTZWERTE
NUTZBAR
MACHEN
56
3
KAMPAGNEN
MANAGEMENT
61
3.1
STRATEGISCHE
PLANUNG
62
3.2
TAKTISCHE
PLANUNG
68
3.3
OPERATIVE
PLANUNG
70
3.4
KAMPAGNENPLANUNG
FUER
JOINT
75
3.5
AUSSEN
UND
INNENWIRTSCHAFT
85
4
DIE
THEORIE:
CLOSED
LOOP
MARKETING
89
4.1
CLOSED
LOOPS
IM
MULTI
CHANNEL
BUSINESS
89
4.2
DIE
SICHT
DES
MARKETINGS
98
4.3
DIE
SICHT
DER
INFORMATIONSTECHNIK
103
4.4
DIE
MATHEMATIK
DES
WISSENSBASIERTEN
MARKETINGS
112
5
DER
WEG
ZUM
ZIEL
123
5.1
IM
ZEICHEN
DES
UMBRUCHS
125
5.2
DIE
ZUKUNFT
GESTALTEN
127
5.3
DIE
GEMEINSAME
REISE
IN
DIE
ZUKUNFT
VORBEREITEN
136
5.4
DIE
REISE
BEGINNT
151
6
DIE
KNOWLEDGE-MANAGEMENT-ARCHITEKTUR
165
6.1
ERZEUGEN
VON
WISSEN
167
6.2
BUSINESS-PROZESS-MODELL
AUS
MARKETINGSICHT
175
DIE
AUTOREN
221
INDEX
225 |
| any_adam_object | 1 |
| author | El-Himer, Karin Klem, Cornelia Mock, Patrick |
| author_facet | El-Himer, Karin Klem, Cornelia Mock, Patrick |
| author_role | aut aut aut |
| author_sort | El-Himer, Karin |
| author_variant | k e h keh c k ck p m pm |
| building | Verbundindex |
| bvnumber | BV013757704 |
| classification_rvk | QP 620 |
| ctrlnum | (OCoLC)644385618 (DE-599)BVBBV013757704 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. Aufl. |
| format | Book |
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| id | DE-604.BV013757704 |
| illustrated | Illustrated |
| indexdate | 2024-11-05T13:25:04Z |
| institution | BVB |
| isbn | 389842118X |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009405745 |
| oclc_num | 644385618 |
| open_access_boolean | |
| owner | DE-N2 DE-1049 DE-859 DE-573 DE-1102 DE-473 DE-BY-UBG DE-12 DE-1047 DE-858 DE-92 DE-634 DE-525 DE-2070s DE-188 |
| owner_facet | DE-N2 DE-1049 DE-859 DE-573 DE-1102 DE-473 DE-BY-UBG DE-12 DE-1047 DE-858 DE-92 DE-634 DE-525 DE-2070s DE-188 |
| physical | 231 S. Ill., graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Galileo Press |
| record_format | marc |
| series2 | Galileo Business |
| spelling | El-Himer, Karin Verfasser aut Marketing intelligence Lösungen für Kunden- und Kampagnenmanagement Karin El Himer ; Cornelia Klem ; Patrick Mock 1. Aufl. Bonn Galileo Press 2001 231 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Galileo Business Marketing (DE-588)4037589-4 gnd rswk-swf Business Intelligence (DE-588)4588307-5 gnd rswk-swf Wissensmanagement (DE-588)4561842-2 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s DE-604 Marketingmanagement (DE-588)4168907-0 s Wissensmanagement (DE-588)4561842-2 s DE-188 Business Intelligence (DE-588)4588307-5 s Klem, Cornelia Verfasser aut Mock, Patrick Verfasser aut DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009405745&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | El-Himer, Karin Klem, Cornelia Mock, Patrick Marketing intelligence Lösungen für Kunden- und Kampagnenmanagement Marketing (DE-588)4037589-4 gnd Business Intelligence (DE-588)4588307-5 gnd Wissensmanagement (DE-588)4561842-2 gnd Marketingmanagement (DE-588)4168907-0 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4588307-5 (DE-588)4561842-2 (DE-588)4168907-0 (DE-588)4236865-0 |
| title | Marketing intelligence Lösungen für Kunden- und Kampagnenmanagement |
| title_auth | Marketing intelligence Lösungen für Kunden- und Kampagnenmanagement |
| title_exact_search | Marketing intelligence Lösungen für Kunden- und Kampagnenmanagement |
| title_full | Marketing intelligence Lösungen für Kunden- und Kampagnenmanagement Karin El Himer ; Cornelia Klem ; Patrick Mock |
| title_fullStr | Marketing intelligence Lösungen für Kunden- und Kampagnenmanagement Karin El Himer ; Cornelia Klem ; Patrick Mock |
| title_full_unstemmed | Marketing intelligence Lösungen für Kunden- und Kampagnenmanagement Karin El Himer ; Cornelia Klem ; Patrick Mock |
| title_short | Marketing intelligence |
| title_sort | marketing intelligence losungen fur kunden und kampagnenmanagement |
| title_sub | Lösungen für Kunden- und Kampagnenmanagement |
| topic | Marketing (DE-588)4037589-4 gnd Business Intelligence (DE-588)4588307-5 gnd Wissensmanagement (DE-588)4561842-2 gnd Marketingmanagement (DE-588)4168907-0 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Marketing Business Intelligence Wissensmanagement Marketingmanagement Kundenmanagement |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009405745&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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