APA (7th ed.) Citation

Palmer, A. (2001). Principles of services marketing (3. ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Palmer, Adrian. Principles of Services Marketing. 3. ed. London [u.a.]: McGraw-Hill, 2001.

MLA (9th ed.) Citation

Palmer, Adrian. Principles of Services Marketing. 3. ed. McGraw-Hill, 2001.