APA (7th ed.) Citation

Jobber, D. (2001). Principles and practice of marketing (3. ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Jobber, David. Principles and Practice of Marketing. 3. ed. London [u.a.]: McGraw-Hill, 2001.

MLA (9th ed.) Citation

Jobber, David. Principles and Practice of Marketing. 3. ed. McGraw-Hill, 2001.