The marketing casebook: cases and concepts
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Thomson
2001
|
| Edition: | 2. ed. |
| Subjects: | |
| Physical Description: | XVI, 337 S. Ill., graph. Darst. |
| ISBN: | 1861526245 |
Staff View
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| id | DE-604.BV013699165 |
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| indexdate | 2024-07-09T18:50:28Z |
| institution | BVB |
| isbn | 1861526245 |
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| physical | XVI, 337 S. Ill., graph. Darst. |
| publishDate | 2001 |
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| publisher | Thomson |
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| spelling | Dibb, Sally Verfasser aut The marketing casebook cases and concepts Sally Dibb and Lyndon Simkin 2. ed. London [u.a.] Thomson 2001 XVI, 337 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing Case studies Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Simkin, Lyndon Verfasser aut |
| spellingShingle | Dibb, Sally Simkin, Lyndon The marketing casebook cases and concepts Marketing gtt Marketing Case studies Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4522595-3 |
| title | The marketing casebook cases and concepts |
| title_auth | The marketing casebook cases and concepts |
| title_exact_search | The marketing casebook cases and concepts |
| title_full | The marketing casebook cases and concepts Sally Dibb and Lyndon Simkin |
| title_fullStr | The marketing casebook cases and concepts Sally Dibb and Lyndon Simkin |
| title_full_unstemmed | The marketing casebook cases and concepts Sally Dibb and Lyndon Simkin |
| title_short | The marketing casebook |
| title_sort | the marketing casebook cases and concepts |
| title_sub | cases and concepts |
| topic | Marketing gtt Marketing Case studies Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketing Case studies Fallstudiensammlung |
| work_keys_str_mv | AT dibbsally themarketingcasebookcasesandconcepts AT simkinlyndon themarketingcasebookcasesandconcepts |