The marketing casebook: cases and concepts
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Thomson
2001
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | XVI, 337 S. Ill., graph. Darst. |
| ISBN: | 1861526245 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV013699165 | ||
| 003 | DE-604 | ||
| 005 | 20010430 | ||
| 007 | t | ||
| 008 | 010426s2001 ad|| |||| 00||| eng d | ||
| 020 | |a 1861526245 |9 1-86152-624-5 | ||
| 035 | |a (OCoLC)46351164 | ||
| 035 | |a (DE-599)BVBBV013699165 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1049 |a DE-N2 | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.8 |2 20 | |
| 084 | |a QP 690 |0 (DE-625)141924: |2 rvk | ||
| 100 | 1 | |a Dibb, Sally |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The marketing casebook |b cases and concepts |c Sally Dibb and Lyndon Simkin |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a London [u.a.] |b Thomson |c 2001 | |
| 300 | |a XVI, 337 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Marketing |v Case studies | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Simkin, Lyndon |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009362048 | ||
Datensatz im Suchindex
| _version_ | 1804128515690332160 |
|---|---|
| any_adam_object | |
| author | Dibb, Sally Simkin, Lyndon |
| author_facet | Dibb, Sally Simkin, Lyndon |
| author_role | aut aut |
| author_sort | Dibb, Sally |
| author_variant | s d sd l s ls |
| building | Verbundindex |
| bvnumber | BV013699165 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 690 |
| ctrlnum | (OCoLC)46351164 (DE-599)BVBBV013699165 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01173nam a2200385 c 4500</leader><controlfield tag="001">BV013699165</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20010430 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">010426s2001 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1861526245</subfield><subfield code="9">1-86152-624-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)46351164</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV013699165</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1049</subfield><subfield code="a">DE-N2</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 690</subfield><subfield code="0">(DE-625)141924:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Dibb, Sally</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The marketing casebook</subfield><subfield code="b">cases and concepts</subfield><subfield code="c">Sally Dibb and Lyndon Simkin</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London [u.a.]</subfield><subfield code="b">Thomson</subfield><subfield code="c">2001</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVI, 337 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Simkin, Lyndon</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-009362048</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV013699165 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:50:28Z |
| institution | BVB |
| isbn | 1861526245 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009362048 |
| oclc_num | 46351164 |
| open_access_boolean | |
| owner | DE-1049 DE-N2 |
| owner_facet | DE-1049 DE-N2 |
| physical | XVI, 337 S. Ill., graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Thomson |
| record_format | marc |
| spelling | Dibb, Sally Verfasser aut The marketing casebook cases and concepts Sally Dibb and Lyndon Simkin 2. ed. London [u.a.] Thomson 2001 XVI, 337 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing Case studies Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Simkin, Lyndon Verfasser aut |
| spellingShingle | Dibb, Sally Simkin, Lyndon The marketing casebook cases and concepts Marketing gtt Marketing Case studies Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4522595-3 |
| title | The marketing casebook cases and concepts |
| title_auth | The marketing casebook cases and concepts |
| title_exact_search | The marketing casebook cases and concepts |
| title_full | The marketing casebook cases and concepts Sally Dibb and Lyndon Simkin |
| title_fullStr | The marketing casebook cases and concepts Sally Dibb and Lyndon Simkin |
| title_full_unstemmed | The marketing casebook cases and concepts Sally Dibb and Lyndon Simkin |
| title_short | The marketing casebook |
| title_sort | the marketing casebook cases and concepts |
| title_sub | cases and concepts |
| topic | Marketing gtt Marketing Case studies Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketing Case studies Fallstudiensammlung |
| work_keys_str_mv | AT dibbsally themarketingcasebookcasesandconcepts AT simkinlyndon themarketingcasebookcasesandconcepts |