The social psychology of consumer behaviour:
"The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption....
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Buckingham [u.a.]
Open Univ. Press
2002
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Applying social psychology
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption. The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology."--BOOK JACKET. |
| Beschreibung: | X, 222 S. graph. Darst. |
| ISBN: | 0335207227 0335207235 |
Internformat
MARC
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| 650 | 7 | |a Comportamento do consumidor |2 larpcal | |
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Datensatz im Suchindex
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| adam_text | Titel: The social psychology of consumer behaviour
Autor: Bagozzi, Richard P
Jahr: 2002
Contents Series editor s foreword vii List of figures and tables ix Acknowledgements xi 1 Introduction: overview of consumer behaviour 1 2 Attitudes: content, structure, processes 4 3 Consumers are emotional, too 37 4 From cognitive processes, attitudes and emotions to action 67 5 Attitude change: the elaboration likelihood model of persuasion 102 6 Cognitive processes 130 Glossary 170 References 177 Author index 215 Subject index 219
|
| any_adam_object | 1 |
| author | Bagozzi, Richard P. Priester, Joseph R. Gürhan-Canli, Zeynep |
| author_facet | Bagozzi, Richard P. Priester, Joseph R. Gürhan-Canli, Zeynep |
| author_role | aut aut aut |
| author_sort | Bagozzi, Richard P. |
| author_variant | r p b rp rpb j r p jr jrp z g c zgc |
| building | Verbundindex |
| bvnumber | BV013697555 |
| callnumber-first | H - Social Science |
| callnumber-label | HB801 |
| callnumber-raw | HB801 |
| callnumber-search | HB801 |
| callnumber-sort | HB 3801 |
| callnumber-subject | HB - Economic Theory and Demography |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)48434966 (DE-599)BVBBV013697555 |
| dewey-full | 306.3 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 306 - Culture and institutions |
| dewey-raw | 306.3 |
| dewey-search | 306.3 |
| dewey-sort | 3306.3 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV013697555 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:50:26Z |
| institution | BVB |
| isbn | 0335207227 0335207235 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009360616 |
| oclc_num | 48434966 |
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| physical | X, 222 S. graph. Darst. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Open Univ. Press |
| record_format | marc |
| series2 | Applying social psychology |
| spelling | Bagozzi, Richard P. Verfasser aut The social psychology of consumer behaviour Richard P. Bagozzi, Zeynep Gürhan-Canli and Joseph R. Priester 1. publ. Buckingham [u.a.] Open Univ. Press 2002 X, 222 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Applying social psychology "The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption. The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology."--BOOK JACKET. Comportamento do consumidor larpcal Consommateurs - Comportement Consommateurs - Psychologie Consommation (Économie politique) - Aspect social Consumentengedrag gtt Sociale psychologie gtt Gesellschaft Consumer behavior Consumers Psychology Consumption (Economics) Social aspects Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Sozialpsychologie (DE-588)4055891-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Sozialpsychologie (DE-588)4055891-5 s DE-604 Priester, Joseph R. Verfasser aut Gürhan-Canli, Zeynep Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009360616&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Bagozzi, Richard P. Priester, Joseph R. Gürhan-Canli, Zeynep The social psychology of consumer behaviour Comportamento do consumidor larpcal Consommateurs - Comportement Consommateurs - Psychologie Consommation (Économie politique) - Aspect social Consumentengedrag gtt Sociale psychologie gtt Gesellschaft Consumer behavior Consumers Psychology Consumption (Economics) Social aspects Verbraucherverhalten (DE-588)4062644-1 gnd Sozialpsychologie (DE-588)4055891-5 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4055891-5 |
| title | The social psychology of consumer behaviour |
| title_auth | The social psychology of consumer behaviour |
| title_exact_search | The social psychology of consumer behaviour |
| title_full | The social psychology of consumer behaviour Richard P. Bagozzi, Zeynep Gürhan-Canli and Joseph R. Priester |
| title_fullStr | The social psychology of consumer behaviour Richard P. Bagozzi, Zeynep Gürhan-Canli and Joseph R. Priester |
| title_full_unstemmed | The social psychology of consumer behaviour Richard P. Bagozzi, Zeynep Gürhan-Canli and Joseph R. Priester |
| title_short | The social psychology of consumer behaviour |
| title_sort | the social psychology of consumer behaviour |
| topic | Comportamento do consumidor larpcal Consommateurs - Comportement Consommateurs - Psychologie Consommation (Économie politique) - Aspect social Consumentengedrag gtt Sociale psychologie gtt Gesellschaft Consumer behavior Consumers Psychology Consumption (Economics) Social aspects Verbraucherverhalten (DE-588)4062644-1 gnd Sozialpsychologie (DE-588)4055891-5 gnd |
| topic_facet | Comportamento do consumidor Consommateurs - Comportement Consommateurs - Psychologie Consommation (Économie politique) - Aspect social Consumentengedrag Sociale psychologie Gesellschaft Consumer behavior Consumers Psychology Consumption (Economics) Social aspects Verbraucherverhalten Sozialpsychologie |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009360616&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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