E-strategy pure & simple: connecting your Internet strategy to your business strategy
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
McGraw-Hill
2001
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | VIII, 173 S. Ill. |
| ISBN: | 0071371788 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| adam_text | Contents
Preface vii
Chapter I
The Ultimate E Nigma 1
Chapter 2
Strategic Fuzziness 9
Chapter 3
Strategic Fuzziness2 17
Chapter 4
A CEO s Worst Nightmare: Killer.Com 27
Chapter 5
Back to the Future 35
Chapter 6
The First Imperative: Clarifying the Business Strategy 47
V
vi Contents
Interview: Philip C. Kantz, President and CEO, 65
TAB Products
Chapter 7
Demystifying the E Nigma 77
Interview: Mark O Brien, President and COO, 88
Pulte Corporation
Chapter 8
The Critical Gap: No e Strategy Architect 97
Interview: Bruce Simpson, CEO,
Fedex Custom Critical 104
Chapter 9
The Second Imperative: Constructing the e Strategy
Blueprint 111
Interview: Heinrich Bossard, CEO, and Julius Brun,
Chief of Staff, Bossard Group 126
Chapter 10
The Third Imperative: Integrating the Business Strategy
and Internet Strategy Processes 137
Interview: Neil McDonough, President,
FLEXcon 151
Chapter 11
The Tangible and Intangible Results 159
Index 169
|
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| dewey-ones | 658 - General management |
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| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| indexdate | 2024-07-09T18:49:33Z |
| institution | BVB |
| isbn | 0071371788 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009324511 |
| oclc_num | 474294276 |
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| physical | VIII, 173 S. Ill. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
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| publisher | McGraw-Hill |
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| spelling | Robert, Michel Verfasser aut E-strategy pure & simple connecting your Internet strategy to your business strategy Michel Robert ; Bernard Racine New York [u.a.] McGraw-Hill 2001 VIII, 173 S. Ill. txt rdacontent n rdamedia nc rdacarrier Electronic commerce Electronic commerce - Management Strategic planning Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 s Electronic Commerce (DE-588)4592128-3 s DE-604 Racine, Bernard Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009324511&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Robert, Michel Racine, Bernard E-strategy pure & simple connecting your Internet strategy to your business strategy Electronic commerce Electronic commerce - Management Strategic planning Electronic Commerce (DE-588)4592128-3 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4592128-3 (DE-588)4124261-0 |
| title | E-strategy pure & simple connecting your Internet strategy to your business strategy |
| title_auth | E-strategy pure & simple connecting your Internet strategy to your business strategy |
| title_exact_search | E-strategy pure & simple connecting your Internet strategy to your business strategy |
| title_full | E-strategy pure & simple connecting your Internet strategy to your business strategy Michel Robert ; Bernard Racine |
| title_fullStr | E-strategy pure & simple connecting your Internet strategy to your business strategy Michel Robert ; Bernard Racine |
| title_full_unstemmed | E-strategy pure & simple connecting your Internet strategy to your business strategy Michel Robert ; Bernard Racine |
| title_short | E-strategy pure & simple |
| title_sort | e strategy pure simple connecting your internet strategy to your business strategy |
| title_sub | connecting your Internet strategy to your business strategy |
| topic | Electronic commerce Electronic commerce - Management Strategic planning Electronic Commerce (DE-588)4592128-3 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Electronic commerce Electronic commerce - Management Strategic planning Electronic Commerce Strategisches Management |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009324511&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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