Romancing the customer: maximizing brand value through powerful relationship management
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Singapore u.a.
Wiley
2001
|
| Schlagworte: | |
| Beschreibung: | XII, 211 S. graph. Darst. |
| ISBN: | 0471846155 |
Internformat
MARC
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| 005 | 20020426 | ||
| 007 | t | ||
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| 084 | |a QP 620 |0 (DE-625)141911: |2 rvk | ||
| 100 | 1 | |a Temporal, Paul |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Romancing the customer |b maximizing brand value through powerful relationship management |c Paul Temporal and Martin Trott |
| 264 | 1 | |a Singapore u.a. |b Wiley |c 2001 | |
| 300 | |a XII, 211 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Klantgerichtheid |2 gtt | |
| 650 | 7 | |a Merken |2 gtt | |
| 650 | 7 | |a Productbeleid |2 gtt | |
| 650 | 7 | |a Relatiemarketing |2 gtt | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Relationship marketing | |
| 650 | 0 | 7 | |a Markenwert |0 (DE-588)4346474-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenbindung |0 (DE-588)4384508-3 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Trott, Martin |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009318512 | ||
Datensatz im Suchindex
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| author | Temporal, Paul Trott, Martin |
| author_facet | Temporal, Paul Trott, Martin |
| author_role | aut aut |
| author_sort | Temporal, Paul |
| author_variant | p t pt m t mt |
| building | Verbundindex |
| bvnumber | BV013638222 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.55 |
| callnumber-search | HF5415.55 |
| callnumber-sort | HF 45415.55 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 620 |
| ctrlnum | (OCoLC)45862156 (DE-599)BVBBV013638222 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre_facet | Fallstudiensammlung |
| id | DE-604.BV013638222 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:49:24Z |
| institution | BVB |
| isbn | 0471846155 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009318512 |
| oclc_num | 45862156 |
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| physical | XII, 211 S. graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Wiley |
| record_format | marc |
| spelling | Temporal, Paul Verfasser aut Romancing the customer maximizing brand value through powerful relationship management Paul Temporal and Martin Trott Singapore u.a. Wiley 2001 XII, 211 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Klantgerichtheid gtt Merken gtt Productbeleid gtt Relatiemarketing gtt Branding (Marketing) Relationship marketing Markenwert (DE-588)4346474-9 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Kundenbindung (DE-588)4384508-3 s Markenwert (DE-588)4346474-9 s DE-604 Trott, Martin Verfasser aut |
| spellingShingle | Temporal, Paul Trott, Martin Romancing the customer maximizing brand value through powerful relationship management Klantgerichtheid gtt Merken gtt Productbeleid gtt Relatiemarketing gtt Branding (Marketing) Relationship marketing Markenwert (DE-588)4346474-9 gnd Kundenbindung (DE-588)4384508-3 gnd |
| subject_GND | (DE-588)4346474-9 (DE-588)4384508-3 (DE-588)4522595-3 |
| title | Romancing the customer maximizing brand value through powerful relationship management |
| title_auth | Romancing the customer maximizing brand value through powerful relationship management |
| title_exact_search | Romancing the customer maximizing brand value through powerful relationship management |
| title_full | Romancing the customer maximizing brand value through powerful relationship management Paul Temporal and Martin Trott |
| title_fullStr | Romancing the customer maximizing brand value through powerful relationship management Paul Temporal and Martin Trott |
| title_full_unstemmed | Romancing the customer maximizing brand value through powerful relationship management Paul Temporal and Martin Trott |
| title_short | Romancing the customer |
| title_sort | romancing the customer maximizing brand value through powerful relationship management |
| title_sub | maximizing brand value through powerful relationship management |
| topic | Klantgerichtheid gtt Merken gtt Productbeleid gtt Relatiemarketing gtt Branding (Marketing) Relationship marketing Markenwert (DE-588)4346474-9 gnd Kundenbindung (DE-588)4384508-3 gnd |
| topic_facet | Klantgerichtheid Merken Productbeleid Relatiemarketing Branding (Marketing) Relationship marketing Markenwert Kundenbindung Fallstudiensammlung |
| work_keys_str_mv | AT temporalpaul romancingthecustomermaximizingbrandvaluethroughpowerfulrelationshipmanagement AT trottmartin romancingthecustomermaximizingbrandvaluethroughpowerfulrelationshipmanagement |