eCRM - Electronic Customer Relationship Management: Management der Kundenbeziehungen im Internet-Zeitalter
Saved in:
| Format: | Book |
|---|---|
| Language: | German English |
| Published: |
Stuttgart
Schäffer-Poeschel
2001
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Beitr. teilw. dt., teilw. engl. |
| Physical Description: | VIII, 375 S. graph. Darst. |
| ISBN: | 3791018310 |
Staff View
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| 245 | 1 | 0 | |a eCRM - Electronic Customer Relationship Management |b Management der Kundenbeziehungen im Internet-Zeitalter |c Andreas Eggert ; Georg Fassott |
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| 700 | 1 | |a Fassott, Georg |e Sonstige |4 oth | |
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Record in the Search Index
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| adam_text | VII
Inhaltsverzeichnis
Vorwort V
Andreas Eggert und Georg Fassott
Elektronisches Kundenbeziehungsmanagement (eCRM) 1
Teil I: Erfolgsfaktoren in der Internet Economy
Philip Kotler, Dipak Jain und Suvit Maesincee
Nine Major Shifts in the New Economy 15
SidLHuff
Critical Success Factors for Customer facing Internet Commerce 27
Heiner Müller Merbach
Berkeley: Schutzpatron des Marketing erst recht im Zeitalter des eBusiness .. 45
Teil II: Chancen und Grenzen des eCRM
Hermann Diller
Die Erfolgsaussichten des Beziehungsmarketing im Internet 65
Andreas Eggert
Konzeptionelle Grundlagen des elektronischen
Kundenbeziehungsmanagements 87
Evert Gummesson
eCRM and hCRM: Martial Rivalry or Marital Bliss? 109
Teil III: Instrumente des eCRM
Georg Fassott
eCRM Instrumente: Ein beziehungsorientierter Überblick 131
Axel Theobald
Einsatz der Online Marktforschung im eCRM 159
VIII Inhaltsverzeichnis
Michael M. Richter und Sascha Schmitt
Kundenmodellierung und Dialogführung: Eine Herausforderung für eCRM ... 175
Beate Kay Enders und Andreas Enders
eCRM Systeme in der Unternehmenspraxis 199
Teil IV: Anwendungsbereiche des eCRM
Günter Silberer, Jens Wohlfahrt und Thorsten Wilhelm
Beziehungsmanagement im Mobile Commerce 213
Sänke Albers und Olaf Ratschow
Business to Business Marktplätze 229
Gordon Guth und Alexander Kolb
CRM im Corporate Banking:
Kundensegmentierung als Grundlage des CRM 257
Kai Adolphs
Customer Relationship Management als Grundlage
für Differenzierungsstrategien im Online Versandhandel 277
Teil V: Organisation und Implementierung des eCRM
Jörg Link und Norbert Gerth
eCRM als strategische und organisatorische Herausforderung 305
Daniel Schmid und Svend Wittern
Kundenbeziehungsmanagement mit mySAP CRM:
Aus der Kundenbeziehung mehr herausholen 329
Jörn Skerswetat
Einführung von CRM im Bankenumfeld 347
Derk Möller
eCRM: Erfolgreich durch Outsourcing:
Das Beispiel Bertelsmann bE Commerce 361
|
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| building | Verbundindex |
| bvnumber | BV013634559 |
| classification_rvk | QP 620 QP 650 QR 700 |
| classification_tum | WIR 917f WIR 540f |
| ctrlnum | (OCoLC)722885519 (DE-599)BVBBV013634559 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV013634559 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T06:42:05Z |
| institution | BVB |
| isbn | 3791018310 |
| language | German English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009315275 |
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| physical | VIII, 375 S. graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Schäffer-Poeschel |
| record_format | marc |
| spellingShingle | eCRM - Electronic Customer Relationship Management Management der Kundenbeziehungen im Internet-Zeitalter E-commerce gtt Electronic Commerce - Kundenmanagement - Aufsatzsammlung Klantgerichtheid gtt Relatiemarketing gtt Electronic Commerce (DE-588)4592128-3 gnd Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| subject_GND | (DE-588)4592128-3 (DE-588)4236865-0 (DE-588)4326109-7 (DE-588)4143413-4 |
| title | eCRM - Electronic Customer Relationship Management Management der Kundenbeziehungen im Internet-Zeitalter |
| title_alt | Electronic Customer Relationship Management eCRM - Electronic-Customer-Relationship-Management Electronic-Customer-Relationship-Management |
| title_auth | eCRM - Electronic Customer Relationship Management Management der Kundenbeziehungen im Internet-Zeitalter |
| title_exact_search | eCRM - Electronic Customer Relationship Management Management der Kundenbeziehungen im Internet-Zeitalter |
| title_full | eCRM - Electronic Customer Relationship Management Management der Kundenbeziehungen im Internet-Zeitalter Andreas Eggert ; Georg Fassott |
| title_fullStr | eCRM - Electronic Customer Relationship Management Management der Kundenbeziehungen im Internet-Zeitalter Andreas Eggert ; Georg Fassott |
| title_full_unstemmed | eCRM - Electronic Customer Relationship Management Management der Kundenbeziehungen im Internet-Zeitalter Andreas Eggert ; Georg Fassott |
| title_short | eCRM - Electronic Customer Relationship Management |
| title_sort | ecrm electronic customer relationship management management der kundenbeziehungen im internet zeitalter |
| title_sub | Management der Kundenbeziehungen im Internet-Zeitalter |
| topic | E-commerce gtt Electronic Commerce - Kundenmanagement - Aufsatzsammlung Klantgerichtheid gtt Relatiemarketing gtt Electronic Commerce (DE-588)4592128-3 gnd Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| topic_facet | E-commerce Electronic Commerce - Kundenmanagement - Aufsatzsammlung Klantgerichtheid Relatiemarketing Electronic Commerce Kundenmanagement Beziehungsmanagement Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009315275&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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Indexes
THWS Würzburg Zentralbibliothek Lesesaal
| Call Number: |
1000 QP 620 E29 |
|---|---|
| Copy 1 | ausleihbar Available Place a Hold |